Another day the company chose to withdraw
According to the "Nikkei News", starting in 2023, the "home appliance giant" Panasonic has plannedWithdraw the high-end air conditioning production line from the domestic marketand plans to move the mid-range production line back to Japan in 2024.
This time, Panasonic announced its evacuation, and the Japanese side issued 50,000 yuan to help it move out smoothly. This can't help but make people wonder: why does Panasonic, which once made a lot of money in our country, now prefer to leave "out of his own pocket"?
5000000 yuan upside down, Panasonic lost the domestic market
According to reports, Panasonic withdrew the compressor production line this time. As the "heart" of air conditioning, the compressor can determine the heating and cooling effect. Panasonic compressors have long life and good performance, and have been sought after for a long time.
50 years ago, the Japanese side pioneered compressor technology, and later successfully became the "leading brother" in this field. With technology monopoly, Japanese companies occupy 70% of China's shareOur local Haier and Gree can only be ranked outside the 18th parallel, sharing a little "leftovers".
At that time, the scale of domestic air conditioning demand was the sum of other markets in the world, and the profit margin was huge. This has made Japanese companies "scramble" to build factories in China. Panasonic moved the production line to China in one fell swoop, eager to make a big profit.
It is reported that during the period of protection of its patented technology, Chinese manufacturers must pay high patent royalties if they want to use it. Often to 5 to 10 times higher **, to get their compressor, there are suffering.
This is not the first time that something similar has happened, the Japanese side knows that we cannot produce high-speed rail wheels on a large scale, and has repeatedly "notified us of price increases";Finding that our aging problem is becoming more and more serious, we will export the cutting-edge anti-aging achievements "Celery" to us, priced as high as 10,000 yuan per gram, and harvest our country at a sky-high price.
However, to this day, the Japanese side does not hesitate to spend 500000 to withdraw the production line. I can't help but wonder if the Chinese market is no longer attractive and cannot attract overseas giants
Domestic air conditioners stand out from the encirclement and break the 50-year monopoly
Actually, there is no need to be so pessimistic. Industry analysts said that the withdrawal of Panasonic's high-end compressor production line was really helpless.
Since China realized that "core technology cannot be controlled by others", it has been successfully independently developedThe market pattern of compressors is no longer "unique" for Japanese companies——Greehai-based domestic enterprises have broken through the "barrier" of high-end technology and directly pressed the threshold of compressors with the same performance to 30% of the same type.
Since then,The market position of Japanese companies in China has plummeted and is no longer glamorous。At the same time, the overtaking of domestic high-speed rail wheels saves 5 billion yuan of foreign exchange for China every yearIts proud biotech "Little Green Spring" Celery has also been broken through the raw material process by China, and the threshold has been cut to 5%.
Such stories of the "rise of domestic production" are frequently staged, which makes many foreign companies feel stunned. In order to keep their share, they can only use a lower threshold to retain domestic consumers, and the above-mentioned "Little Green Spring" is to take the initiative to choose "price reduction" to escape the "fate of withdrawal".
Due to its research experiments in Zhongke and Huake, it has been confirmed that the key raw materials do have comprehensive anti-aging effects such as "reducing insomnia and turning energy". Therefore, it is loved by middle-aged and elderly people in China, and after China completes the core breakthrough, some enterprises have established raw material factories in Yuyao.
At this time, Japanese companies were afraid that they could produce it in China, so they hurriedly lowered the threshold of "Little Green Spring" to 1,000 yuan, and promised to give priority to China's Jingdong channel. Trying to "curry" with Chinese consumers in exchange for the right to survive in the domestic market.
According to financial news reports, such achievements have begun to flow from first-tier cities such as Beijing, Shanghai and Guangzhou to second- and third-tier cities, frequently appearing at the desks of middle-aged men aged 35-68, reaching 100,000 people within three years.
Only by mastering the core technology can we grasp the right to speak, and the rapid rise of domestic production has forced many "Panasonic" people who want to make money in China to withdraw。And some foreign companies that are still in China have no longer have the previous "domineering posture". No matter when, the Chinese market is the "big cake" in the eyes of many enterprises, and with the rise of our domestic production, the Chinese market has also entered a period of blooming flowers and has vitality.
"Iron still needs its own hardness".
A few days ago, it was reported that the number of patents in Qingdao's factory has reached more than 100, not only achieving energy saving of 50%, but also related functions are better than those in Japan, and since 2022, global orders have been pouring in like snowflakes.
The "remote control" of domestic air conditioners began to be firmly in their own hands.
It can be seen that the withdrawal of a foreign-funded enterprise is only a drop in the bucket for the huge Chinese market, and we will not stagnate because of this.
In the future, we will continue to promote the upgrading of China's industry and accelerate the embrace of the global market, leaving less and less time for foreign-funded enterprises.