It seems to be the law of all industries, and so is the TV industry.
Looking at the current TV market, the most fragrant display technology is none other than mini LED. In 2023, the sales penetration rate of miniLED TVs in the domestic online market will reach 107%, and surpass OLED in the terminal market to become the leader of high-end TVs, a number of flagship products equipped with Mini LED backlight technology have completed iterations and new ones, and the Mini LED camp is not lively!No,It's the end of the year again,The war about who is"2023The strongest mini LED of the year"The fire has started again,This time the last laugh is——Hisense。
Don't worry, look at the performance first. Double 11 won the first place in the multi-dimensional industry, won the first place in overall sales volume, and the sales volume of more than 75 inches and sales volume "double material".
First, the sales volume and sales volume of mini LED TVs in the thousand-level division "double" first, and the sales of mini LED TVs increased by 50%.
In the high-end market of more than 10,000 yuan in China, Hisense's sales share has reached 3024%, a new high, firmly in the championship. The sales volume of Hisense ULED and ULED X smart display terminals increased by 74% year-on-year.
Since the launch of Hisense's mini LED TV blessed by ULEDX,It has attracted much attention,Foreign awards have been soft,Domestic successes are also frequent。 Recently, ULED X scene image quality technology won the first prize of China Quality Technology Award along with aerospace science and technology and high-speed rail technology in a national authoritative selection organized by China Quality Technology AssociationHisense TVU8The new product is also in the TV conference held by the authoritative evaluation agency under the China Household Appliance Research Institute——Zhidian Laboratory,It will be"2023The strongest 4K mini LED TV"
Leading image quality Frequently won the strongest mini LED award
Outstanding picture quality performance,SurpassingOLEDThe picture effect is presented,Hisense TVU8KL won again"2023The strongest 4K mini LED TV"Title,This is the second award after Hisense TV was rated at the first TV conference in 2022"2022Best 4K Mini LED"TV。
The TV conference is the first TV evaluation conference held in China by the authoritative evaluation agency of the China Household Electrical Appliance Research Institute——Zhidian Laboratory,Director、KOL、Photographers、Experts and other industry leaders gathered,Authoritative、Rigorous、There are highlights,Strict film source and evaluation process,There are more viewers on the whole network to watch the evaluation in the form of live broadcast,The first session won praise from the industry。
Even Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, can't help but praise the new generation launched by HisenseULEDXReintion-level image productsU8H,China's first high-end TV developed based on the user's real use scenarios,SurpassOLEDThe picture quality effect,The picture quality of LCD TV has been raised to an unprecedented new height。
And China Electronics Standardization Institute Saixi Laboratory announced a new research results showing,HisenseULEDXreference image products that focus on the image quality effect in actual user use scenarios are better than OLEDTV in terms of stable peak brightness、Ambient light contrast、Color space and color accuracy。
Why does HisenseULED X's image quality performance outperform OLED?
uledThe image quality logo ULED X has become the strongest in the industry
2012year,Hisense's first generationULEDdisplay technology,Realized500Level partition and 10,000-level contrast ratio of LCD TV at that time,In one fell swoop, it broke the technical "intergenerational gap" between Chinese enterprises and Japanese and Korean TV companies,Promote backlight partition technology to become the standard configuration of high-end LCD TVs in the world。
Every technological progress of Hisense TV is a phased improvement,Ten years,Hisense TV has made ULEDhe symbol of high image quality in the TV industry。
The improvement of TV picture quality is the result of the joint effect of hardware and software tuning. The latest generation of ULED X maximizes the potential of Mini LEDs to achieve the highest image quality.
HisenseULEDXThe industry's first16BitsAmbient light control is upgraded to16BitsSensor-controlled ambient light,And combinedAIThe adaptive adjustment technology of sound and painting,You can adjust the image quality according to the user's ** position and light brightness and darkness、Color temperature,Let users enjoy the perceptual image quality of real application scenarios anytime and anywhere,Lay a solid foundation for the upgrading of the high-end LCD industry。
Hisense through"Hi-Light"Optical system、"Xinxin X"AIInternchotomy technology"Obsidian screen"Three core technologies,As well as the integration and innovation of ambient light sense,Continuously consolidate the technical base of ULED X。 Through the image quality chip、Backlight control architecture、Optical structure and other 9Core technology points upgrade,Hisense has achieved4Major breakthroughs,Push the "champion image quality" to a new height。
Hisense100InchULED X has 40,000 divisions, which is the highest known partition, the highest known color gamut value, the highest known brightness, and the lowest known reflectivity, and the best viewing angle of the 100-inch mini LED TV.
Self-developed high-end image quality chip achieves unique and high-energy image quality
53Years of image quality adjustment strength,Hisense has accumulated a huge image database and experience in picture depth adjustment。
The self-developed high-end image quality chip is even more of a tiger to Hisense,Independent image quality chip forms a unique image quality advantage of the owner。 At present, the only global TV brands with picture quality chips are Samsung, Sony, LG and Hisense. And Hisense is also the only TV company in China that has its own high-end picture quality chip,7Released 5 picture quality chips in the past year,5Won the "China Chip" award。
In 2022, Hisense launched the 5th generation image quality chip,It is the first domestic 8K AI image quality chip,It represents the highest level of picture control in China at present。 It supports accurate reconstruction of 3300+ million pixels, supports 48bits color depth, 7897 color point control, and 26880 partition control, bringing accurate color and extreme contrast improvement.
Moreover, it adopts the method of capital cooperation with other enterprises to customize with chip manufacturers.
One or two chips are not mass-produced, and they are reduced to gimmicks differently. Hisense's continuous launch of five generations of picture quality chips have achieved mass production,Batch application to Hisense TV、Professional display、Medical display industry,Effectively enhance the picture quality effect,Enhance the global competitiveness of Hisense display products。
The challenger is on the spot
At present, from the perspective of the color TV industry,Mini micro LED market size growth is obvious,And the growth space of mini micro LED core technology is still full of imagination。 According to the Institute of Advanced Industry Research, the Mini LED market size will reach $5.3 billion in 2025, and the market size is expected to exceed $10 billion in 2027.
As the leader of the miniLED track, Hisense has further accelerated the layout of the mini LED and microLED industries.
Qianzhao Optoelectronics is one of the leaders in the domestic LED industry and the largest quaternary red and yellow LED chip manufacturer in China, with a domestic market share of more than 30%.
In January 2023, Hisense announced that it had obtained control of Qianzhao Optoelectronics, extending the layout of the mini LED and microLED industry to the front-end chip field, further strengthening the strategic layout of Hisense Video in the display industry chain, and becoming a display company spanning upstream chips, midstream module design to downstream terminal applications and cloud services.
in addition,Hisense has advanced the layout of the standard that affects the dynamic picture of TV。
2023year4month,Initiated by the China Electronic Technology Standards Edition Research Institute,Hisense participated in the drafting and formulation"XDR Evaluation Technical Specifications"Officially released and implemented。 Hisense took the lead in the industry in 2021XDR, also known as the ultimate dynamic range, is a new display capability that is much higher than the HDR standard, which can bring higher dynamic range and present more levels of detail.
Hisense's edge to challenge the world's first has been revealed.