Pinduoduo, an up-and-coming e-commerce giant, has more than 300 million daily active users, more than 600 million monthly active users, and more than 900 million annual active users. With such a huge market share, people can't help but wonder how it surpassed the e-commerce giants of JD.com and Alibaba for more than 20 years in just 8 yearsAt the beginning, when Pinduoduo was first founded, the outside world was not optimistic about it.
After all, the mid-to-high-end market in the city has been occupied by JD.com and Alibaba, while Pinduoduo has opened up the low-end urban population and rural markets, facing the lowest people in the country. Someone once said that the consumption quota of a high-end person is more than the consumption quota of thousands of low-level people, and the development of rural markets also means high promotion costs. However, Huang Zheng, the founder of Pinduoduo, proved the mistakes of these prophets with wisdom and courage.
Pinduoduo's success is due to advanced thinking and a distinctive business strategy. They take the mass line, take the civilian line, respect the common people, and benefit the people, which has become the general policy of the company's development strategy. In terms of business strategy, Pinduoduo has demonstrated extraordinary wisdom and courage. They focus on the best war, occupy the market share first, and adopt the best strategy. This strategy not only firmly grasps the weakness of consumers, but also wins the trust of low-income people.
However, Pinduoduo doesn't just stop at the top battle, they improve quality at low prices to win customer stickiness. In the past two years, Pinduoduo has begun to strengthen quality management, and constantly guide merchants to ensure quality. At the same time, Pinduoduo has also broken the business philosophy of many entrepreneurs, and is committed to providing a full range of goods, helping small commodity users to provide a platform to get rich, and also meeting the needs of buyers across the country.
In addition, Pinduoduo treats every customer with equal respect and makes bold innovations in its services. They have taken measures to severely crack down on merchants who sell defective products that are seriously inconsistent with the descriptions, which on the one hand effectively protects the interests of consumers, and on the other hand, indirectly protects the interests of honest merchants. The rise of Pinduoduo has changed the nature of Chinese business operations and promoted the harmony and friendliness of Chinese society.
This story tells us that while seeking economic benefits, enterprises should also take into account social interests and public interests, so as to win more long-term development.