On December 27, the 2023 semi-annual general meeting of shareholders of Hunan Guitai Camellia Oil Technology Co., Ltd. was successfully held. Mrs. Xu Xuewen, chairman of the board of directors, representatives of shareholder units, general manager Nie Kaifeng, and representatives of some of the company's management team attended the meeting. 
The shareholder representatives attending the meeting fully affirmed Mrs. Gui's resistance to the impact of the epidemic for three years, bucking the trend, and innovating and developing, and conducted in-depth discussions with the company's management team on issues such as industry trends, strategic directions and operating conditions, and made suggestions. The success of this shareholders' meeting benefited from the active participation and support of all shareholders of Mrs. Gui, which enabled the successful passage of various important proposals. Through efficient and frank interaction between the company's management and shareholders, the shareholders have a more comprehensive understanding of Mrs. Gui's development prospects, deepen their understanding and trust with each other, and lay a solid foundation for Mrs. Gui's future development. 
Looking back on the past year, in the face of changes in the market environment, Mrs. Gui has grasped the pulse of the upgrading of national health needsEnhance product value, innovate marketing methods, and optimize channel constructionWith organic camellia oil as the core, the layout of high-end high-quality edible oil track has shown full competitive advantage and gained a large number of recognition from customers, shareholders and all walks of life.
Make efforts to online channels
guitaitai
camellia oil
Won the TOP1 of the popular models on the platform for a second time
As the first brand in the tea oil industry to use the Internet platform to deeply link consumers, in 2023, Mrs. Gui will reap fruitful results in the e-commerce channels represented by Douyin, not only obtainedDouyin flagship certification, moreWon Douyin for a second timeCamellia oil popular TOP1Dominate the top three of the "eat some good oil" store list
At the same time, Mrs. Gui continues to cultivate online promotion and sales platforms such as Tmall, JD.com, **hao, Kuaishou, etc., and uses Internet tools to continuously expand new profit growth points and provide more consumers with better products and shopping experience. 
Create content IP
guitaitai
camellia oil
Lead the tea oil to "go out".
As woody oil and health industry have become a strategic emerging industry for national key development, consumers' demand for nutritious and healthy food is growing, and the high-quality healthy edible oil market represented by camellia oil is on the eve of an outbreak.
As a leading brand in the camellia oil industry, Mrs. Gui not only effectively enhances its own brand value, but also does not forget to shoulder the responsibility and mission of tea oil category communication and lead the overall development of the industry. 
In 2023, Mrs. Gui toMr. Nie Kaifeng, general manager of the company, representative of the 13th Hunan Provincial People's Congress, the most beautiful poverty alleviation figure, and senior economistFor IP, we will continue to show consumers the transparent and traceable organic planting and processing technology of your wife through the short ** platform, accompany consumers to gain an in-depth understanding of the historical origin, nutritional value and nourishing function of tea oil, spread the concept of healthy diet and traditional Chinese health culture, and become a beautiful business card of the tea oil industry. Layout of multiple tracks
guitaitai
camellia oil
Launched high-end edible oil series
With the spread of the concept of health and the continuous upgrading of consumption, more and more consumers have begun to pursue a balanced intake of nutrients in their daily diet, attach importance to the rich variety and reasonable combination of edible oil, and are willing to pay a premium for higher quality nutritious and healthy food. In this context, in 2023, Mrs. Gui will be laid out in advanceDiversified high-end edible oil trackOn the basis of organic camellia oil and organic walnut oil, according to the differentiated nutritional needs of different groups such as silver-haired health people, overtime workers in the workplace, sports enthusiasts, mothers, infants and young children, we have developed and launched high-quality edible oil products in small packages such as flaxseed oil, grape seed oil, rice oil, canola oil, etc. 
Like camellia oil, these emerging edible oils not only contain the nutrients needed by the human body, but also have different health and nourishing effects such as preventing "three highs" chronic diseases, invigorating the brain and delaying aging. In the face of key opportunities in the industry, Mrs. Gui once again demonstrated its leading advantages in the high-end edible oil industry with innovative health elements, from "whole family nutrition" to "national nutrition" to meet the people's pursuit of a healthier quality life. Don't forget the original intention of quality
guitaitai
camellia oil
Adhere to the organic double certification of the four countries
Integrity can produce innovation, and the innovation of channels, marketing, and products must be based on the adherence to quality to be meaningful.
In 2023, Mrs. Gui passed againChina, the United States, the European Union, and Japan are certified as organic for raw materials and processing。The requirements for organic certification alone are already very strict, not only can not use fertilizers, pesticides, growth regulators and other substances and genetically engineered organisms and their products, but also follow the laws of nature and ecological principles, adopt a series of sustainable agricultural technologies, and maintain a virtuous cycle of agricultural ecosystems. 
The four countries are involved in the double organic certification of raw materials and processingWider dimensions, more stringent standards, and higher costs, a brand that has been insisted on for more than ten years like Mrs. Gui is rare. When consumers scan the source through the label of Mrs. Gui's organic tea oil bottle, they see not only the transparent organic production and processing process of the product, but also Mrs. Gui's original intention to always provide everyone with high-quality, healthy and good oil. Gain recognition from all walks of life
guitaitai
camellia oil
All the way forward
Hard work breeds harvest, and in the process of forging ahead in this year, Mrs. Gui has also gained many honors and recognitions.
In June 2023, Xu Xuewen, chairman of Mrs. Gui, was awarded by the Ministry of Human Resources and Social Security and the Ministry of Agriculture and Rural Affairs"National Model Agricultural and Rural Worker".Title. 
In September 2023, Mrs. Gui was once again selected by the China Grain Industry Association"Top 10 Camellia oleifera Seed Oil Processing Enterprises".；In November, Mrs. Gui was selected"Hunan good grain and oil".products, continue to be electedMilitary supply enterprises
This year is the 15th anniversary of the establishment of Mrs. Gui's tea oil brand, and along the way, Mrs. Gui has won successivelyNational Key Leading Enterprise of Agricultural Industrialization, National Key Leading Enterprise of Forestry Industrialization, and National Advanced Collective of Poverty Alleviation...On the journey of being the first brand of tea oil in China and a century-old brand, we have gained not only an honor, but also trust and expectation, as well as responsibility and mission. 
In the new year, Mrs. Gui will create more and greater value for customers, shareholders and society with better products, services and development, and continue to write a new brilliant chapter.