After experiencing this wave of new products in the autumn, the pattern of the domestic mobile phone market has ushered in new changes again.
According to the latest data from market research institute BCI, in November 2023 (week 44-48), the number of new smartphone activations in the Chinese market was 28.71 million units, a year-on-year increase of 127%。
In terms of activations, Apple ranks 211% market share ranked first;Xiaomi accounted for 183%, a year-on-year increase of 441%, standing on the domestic brand.
1. Second overall ranking;The third-placed glory also took home 12With a growth rate of 6%, it ranks third. Huawei's share rose to 14%;vivo and oppo activations fell by more than 10% year-on-year, respectively. 1% of the total is in the first place.
Fifth, sixth place.
In particular, it is worth mentioning that BCI here counts the number of device activations rather than shipments, which is relatively more representative of the actual sales of the device in the market.
In the high-end market of more than 4,000 yuan, Apple is 508% remained the first, but decreased by 21 year-on-year2%。It is enough to see here that this year's domestic flagship mobile phones have formed a huge market pressure on the iPhone. A large number of users who originally belonged to Apple have joined the camp of Android flagships. In addition to Apple in the high-end market, Huawei still leads domestic brands, with 22The market share of 3% ranks second, thanks to the hot sales of Huawei's Mate60 series since the fourth quarter.
In the market of more than 4000 yuan, Xiaomi is 14The 4% share ranked third and achieved a year-on-year increase of 118% growth rate. Behind this is currently the credit of Xiaomi's latest digital series, the flagship of the Xiaomi 14 series. In the first sales stage after the release of the Xiaomi 14 series (from October 31 to November 10), the total sales volume of the Xiaomi 14 series in all channels reached 144740,000 units, setting a record for Xiaomi's high-end flagship sales.
It is worth mentioning that in the 4000+ high-end flagship market, the market share of Apple, Huawei, and Xiaomi has reached 875%, close to ninety percent of the high-end flagship market has been divided by the above three. The market share of the rest of the brands is low as a whole, with a total of only about 10%, which has opened a significant gap with the top 3.
At present, China's high-end mobile phone market has shown a significant head effect. The rapid rise of Xiaomi and Huawei in the high-end market is rapidly squeezing Apple's share, and this trend is expected to continue.
The next year-end and Spring Festival are coming, and the mobile phone market will release a batch of new machines again in January, and the pattern of the domestic mobile phone market may also have some new changes. In terms of the overall market performance this year, the global mobile phone market is gradually recovering, coupled with the accumulation of domestic flagship products in technology and innovation capabilities over the years, the gradual rise of domestic flagship has become the general trend. Domestic flagships, including Huawei and Xiaomi, are gradually being recognized by more high-end users.
Although Apple still has a monopoly share of more than 50% at the price of 4000 yuan, with the strong rise of domestic flagships, Apple's next market share should have a certain range. In the ultra-high-end market of 7000 yuan-10,000 yuan machine, due to the continuous development of the domestic folding screen market in the past two years, great results have also been achieved. It is expected that the folding screen market will still usher in explosive growth this year. In the long run, the market prospects of domestic mobile phone brands are still worth looking forward to.