The gender-neutral name policy is an important measure of China's football reform, which aims to avoid excessive political, geographical and commercial labels on club names, reduce differentiation between clubs, and improve the commercial value of the league. However, the implementation of the gender-neutral name policy has not been smooth sailing, with many teams changing their names frequently, and even one team changing their names multiple times during the same season. This phenomenon is not only difficult for fans to accept, but also makes the gender-neutral name policy lose its intended effect. Therefore, there is a need to revisit the meaning of the gender-neutral name policy and the way in which it is implemented. First of all, the implementation of a gender-neutral name policy is necessary.
In the past, the development of Chinese football was limited by geographical and political factors, resulting in the low commercial value of the league. The implementation of the gender-neutral name policy effectively reduces the differentiation between clubs and improves the commercial value of the league, which is of great significance to the development of Chinese football. At the same time, the gender-neutral name policy is also conducive to the recognition and memory of fans, and improves the popularity and influence of the league. However, there are problems with the way in which the gender-neutral name policy is implemented. Some clubs change their names too often, even multiple times during the same season, causing confusion and dissatisfaction among fans.
This phenomenon reflects the irregularity and lack of responsibility of the club's management. Therefore, the supervision of the club's name change should be strengthened, and penalties and punishments should be imposed for non-compliance. In addition, the implementation of the gender-neutral name policy needs to take into account the characteristics and historical background of the club. Each club has its own culture and history, and it is one that should choose a suitable neutral name based on these factors and build its own brand image on this basis. In this way, the purpose of the gender-neutral name policy can be truly achieved and the sustainable development of the league and the team can be promoted.
Finally, the implementation of the gender-neutral name policy needs to be combined with the brand image building of the league. The gender-neutral name policy alone cannot improve the brand image of the league, and needs to cooperate with the brand image building of the league. The league should focus on building its own brand image, increasing the visibility and influence of the league, and attracting more sponsors and fans to support. In short, the implementation of the gender-neutral name policy is necessary, but it is necessary to strengthen supervision and cooperate with the league brand image building. Clubs should choose a suitable neutral name according to their own characteristics, establish their own brand image, and avoid frequent name changes.
Only in this way can the gender-neutral name policy truly play its due role and make positive contributions to the development of Chinese football.