With a price cut of about 20,000 yuan, BYD Han EV sales are quite stable, but they are really not to

Mondo Cars Updated on 2024-01-31

BYD, a leader in the field of new energy vehicles. In recent years, BYD has shined in the domestic new energy vehicle market, ranking first in the sales list with its excellent sales, and even suppressing some joint venture giants, such as Volkswagen and Toyota. However, this does not mean that BYD can sit back and relax. The domestic auto market is fiercely competitive, especially in the field of new energy vehicles, and other domestic car brands such as Chery, Geely, and Changan are also making continuous efforts, which has brought certain pressure to BYD. Even if the BYD Han EV has achieved some results in stabilizing sales by cutting prices, the competitive pressure in the future as a gasoline-to-electric model will not be underestimated. Although the sales data shows that the sales volume of BYD Han EV in the market of two or three hundred thousand yuan is good, especially after the launch of the Champion Edition, the cost performance has improved, and the sales volume has quickly exceeded 10,000. However, due to the lack of competitiveness, sales declined in the later period. Even if BYD Han EV currently has a discount of about 20,000 yuan, it can only guarantee that sales will not decline. In November, BYD Han EV sales reached more than 9,700 units, and although it is still a good figure, it is difficult to hide the trend of declining sales.

For BYD, it is still a considerable achievement to be able to maintain the sales of oil-to-electric models at such a level. However, this situation is not very user-friendly for users. Although the BYD Han EV has an outstanding appearance, the body size is also quite spacious, with a length of nearly 5 meters and a wheelbase of 292 meters is enough for daily household needs, but this does not change the essence of the body structure of the BYD Han EV. The car is not based on the chassis frame developed for BEVs, so it has a significant disadvantage when compared to competitors in the same price range. In contrast, the ** of the BYD Dolphin is more reasonable. If there is no obsession with the BYD Han EV, the Dolphin may be a more ideal choice. Of course, BYD's three-electric technology is still reliable, and the number of BYD Han EVs is considerable, so users should also take these factors into account when choosing BYD Han EVs. To sum up, the product strength of BYD Han EV is still worthy of recognition. When the BYD Han EV first hit the market a few years ago, it was undoubtedly a very good product. At the time, BEVs were very expensive, and most automakers were still in the R&D stage.

However, with the development of the new energy vehicle industry, the first chain and technology are gradually maturing. BYD, as a large-scale manufacturer, has most of its own industrial chain, so the cost is extremely low. However, this cost advantage is not reflected in vehicle pricing. The price of the BYD Han EV is between 20980,000 to 29Between 980,000. Despite the advantages in the oil-to-electricity structure and its own production line, this ** still feels unsatisfactory. However, even so, BYD's sales are still considerable, so manufacturers naturally do not need to squeeze profits. In terms of the power of the BYD Han EV, the Champion Edition is divided into various versions. The single-motor BYD Han EV, no matter how the motor is adjusted, has a power 000 acceleration score of 79 seconds. The dual-motor version is even more powerful, with 517 hp and a 0-100 acceleration score of 39 seconds. Sadly, however, the dual-motor version has a top speed of only 185 kmh per hour. In addition, the BYD Han EV itself is not tuned for handling, but for home comfort, so there is really no need for users to choose the dual-motor version.

In terms of configuration, the BYD Han EV performed well. Even if the user buys the minimum configuration version, it is completely sufficient. For example, front and rear parking radar, 360-degree panoramic view, transparent chassis, full-speed adaptive cruise control, and L2 driver assistance system are all standard. Therefore, users do not need to worry about buying the most basic version that will be too poor. In general, although the BYD Han EV is not low, it still has a greater advantage over the joint venture model. BYD Han EV: Creating a new benchmark for pure electric large-size sedanAs a pure electric large-size sedan, BYD Han EV has undoubtedly attracted considerable attention in the domestic market. BYD has always had a strong strength in the field of three-electric technology, which also provides a strong guarantee for the performance and endurance of the Han EV. However, in order to become the first choice in the hearts of more consumers, in addition to the body structure, it is also imperative to improve the product power. Let's dive deeper and see where there is still room for improvement in the BYD Han EV. Exterior design: breakthrough innovation, highlighting the brand image First of all, as a large-size sedan, the BYD Han EV has left a deep impression on the exterior design.

However, in order to stand out in the fierce market competition, more innovative elements are essential. For example, in the front face design, can you show your brand image with bolder lines and sharper lighting shapes?Can the side lines be more dynamic and smooth, making the whole vehicle more atmospheric?At the same time, can the tail design be more recognizable, so that consumers can associate it with the BYD brand at a glance?These will be the key details that will enhance the appeal of the product. Interior design: Comfort and technologyNext, interior design is another key point that should not be overlooked. Comfort and a sense of technology are important considerations for consumers when choosing sedans. Therefore, the BYD Han EV can be further improved in terms of interior materials, seat comfort, and multi-** systems. For example, is it possible to use more advanced leathers and upholstery materials to enhance the overall texture?Or, add more ergonomic elements to the seat design to make the ride more comfortableAt the same time, the intelligence of the multi-system cannot be ignored, and more intelligent interconnection functions can be considered to be added to improve the user experience.

Power performance: continuous optimization to improve the cruising range As a pure electric vehicle model, the cruising range has always been the focus of users' attention. The BYD Han EV demonstrated excellent range performance in this appearance, but there is still room for improvement in actual use. Continuous optimization of battery technology, improved charging efficiency, and faster charging speed will have a positive impact on the user experience. In addition, continuously optimizing the motor and vehicle power system to improve driving performance is also an important direction for the future development of BYD Han EV. Strategy: Provide more competitive Finally, when the product is introduced to the market, a reasonable strategy is also an important factor related to the success or failure of the product. BYD Han EV needs to develop a more competitive strategy on the basis of ensuring product costs. Through reasonable pricing, it gives consumers greater attractiveness, so as to increase the market share of products. ConclusionAs a pure electric large-size sedan, BYD Han EV undoubtedly has considerable strength in terms of technology and performance. However, in order to stand out in the market, it is imperative to improve the product power.

Through continuous breakthroughs in innovative exterior design, interior design that pays equal attention to comfort and technology, continuous optimization of power performance and more competitive strategies, BYD Han EV will surely become a dark horse in the market and lead the new trend of pure electric large-size sedans.

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