If there is a kind of netizen, it is not a big deal to join in the fun. There is also a kind of netizen, who thinks that there is a lot of money and nowhere to spend. Recently, someone couldn't think of it and lost a giant LV bag on the North Bund in Shanghai. 
That's right, it's really not AI, but a plus version of the LV bag printed with a LV presbyopia pattern and a metal buckle. 
As soon as this bag was lost, it threw a new Internet celebrity check-in place for Shanghainese. 
I finally saw the real conspicuous bag, and there is a kind of "big" that doesn't matter if I live or die。Scared, Shanghai netizens issued a notice to find something, whose LV bag fell off the riverside, hurry up to claim it!
Although it is not known whether it is a pile of coins or rich air, it is said that it is really large, and it is said that it is three times the height of an adult. 
LV is so whole.,It's really installed by it.,Super loaded.。 Some people couldn't help but play with the misplaced photo, and the performance was young and gently took down the brand-name bag in full. 
Someone's **lv bag is officially checked in before the process. 
There are also people who photograph that this conspicuous bag will glow at night!
In addition to the North Bund in Shanghai, LV also lost blue and green envelopes in Shanghai Zhangyuan and Chengdu Taikoo Li respectively, which was dreamily linked with red envelopes.
Who watched without saying a word,Shanghai is really rich and charming!
I just want to ask Sam how you should respond. After all, Sam has long been an Internet celebrity check-in point for Xiaohongshu netizens, and this giant LV bag can now be loaded better than Sam, and netizens can't help but ridicule the shape. At first glance, I thought someone had made my lunch box bigger, and it looked like a large garbage bag and red pants. 
It's also like Wang Hedi's same bag:Wang Hedi, your LV has landed in Shanghai.
However, some people think that the bag is ugly, and it is a little out of place with the same frame as the North Bund.
Although it is true that it was complained about, it is also serious. Someone picked up the prototype of this giant LV bag from a speedy,The price is up to 10 million RMB, there are four colors in total.
Source: Xiaohongshu netizens This is the most expensive bag in the history of LV, and it is also jokingly called "a walking suite".
Source: Xiaohongshu netizens Although luxury goods have never pitted the poor, I still want to say a few words, what is more expensive than the prototype of the bag is - Shanghai advertising space!Netizen **lvIn Shanghai's North Bund, an Internet celebrity check-in place, it costs 900,000 !! to cast an advertisement a day
It also reminds me of the world's largest internet celebrity ballMSG Sphere in Las Vegas. This ball, also translated as "monosodium glutamate ball", is the world's largest sphere building and the largest LED screen.
It's not just a matter of earning eyeballs, it really becomes an eyeball, and it throws a ball. The ball is said to have cost 16.4 billion yuan (US$2.3 billion) and took five years to build in September this year. However, it was revealed that the operation was not smooth, and it has not made a profit since its opening, with a loss of 7 billion yuan in 1 month.
Sure enough, when it is a conspicuous bag, it has to be burned with money. It is not so much that the LV of Shanghai North Bund is a luxury ugly bag, but rather a local tyrant conspicuous bag.
It is not uncommon to show off wealth operations such as packet loss, but someone loses **, I would like to call it money ability marketing. Sky & Sky, a Shanghai artist and advertising man, Yang Yexi, made 1,000 grains of pure gold rice with 500 grams, and threw them into the Huangpu River in Shanghai, just not to throw them at my house.
The drunkards of others do not mean to show off their wealth, but to satirize the waste of food. I don't know if I can successfully awaken the consciousness of cherishing food, but it is enough to successfully mock me for not having money. Such a wealthy style of play is also common in the live broadcast industry. On the live broadcast of the "717 Foodie Carnival", he smashed 100 million yuan with the gimmick of "buying sauerkraut fish for a penny" and "sending 1500 iPhones" to do a live broadcast, and properly sprinkled coins.
At that time, someone calculated an account for Luo Min, and SF Express cold chain free shipping was 001 yuan sauerkraut fish, calculated with a sales volume of 8 million orders, the freight alone will lose 1200 million yuan. For these brands and Internet celebrities, marketing that can be solved with money is absolutely not creative. Seeing this, you can understand why LV wants to show off its wealth, just creating the topic of "throwing LV bags into the river" and "putting it bad" is enough to fill the topicality of marketing.
I have to say that this time, it was indeed installed by LV. Of course, you can say that this is performance art event marketing, or it can be said to be giant marketing. When it comes to megalobes marketing, Sam has the most say. As we all know, as a warehouse-style supermarket, Sam's can make everything from the shopping cart to the products, inside and out.
Source: Xiaohongshu netizens not only have a large territory, but also a large package, Sam's milk is sold by the liter, cakes are sold by 10 inches, and giant long fries and giant chocolates are sold longer than life, in short, it is not very friendly to single dogs.
Source: Xiaohongshu netizens.
There are also large peripherals, Shenzhen Sam's Qianhai store launched a plus version of the flavor instant noodle barrel, 168 yuan in a large barrel, each person is limited to 2 barrels. The mediocre instant noodles have been praised as a hard-to-find Internet celebrity trash can because they have increased their size by one size. Some people waited in line for several hours, and some people fried ** to 1999 yuan. Hema and Costco, who are supermarkets, also applied to compete. One made the yellow croaker bigger, and the other made the strawberry bear bigger, and these giants all made netizens crazy without accident.
Source: Rabbit Tearing Chicken Master.
Source: Xiaohongshu netizens In addition to Sam, more and more brands are also joining the giant marketing formationLV likes to do this very much, hanging the huge Yayoi Kusama doll high on the streets of Paris. The fashion of the past made me incomprehensible, and the fashion of the present makes me sweat.
Source: Art student** Of course, LV is not only a work in the underworld, but also knows how to celebrate in the yang. Taking advantage of the Year of the Tiger to engage in zodiac marketing, the first "Louis Vuitton House" in Chengdu put the whole furry tiger tail of the Bengal tiger from the door to the store, and there is a deep taste in the tiger's den.
Source: The tada planet is so big that the pupils are shocked, and there are brands that make your mouth stunned and scared!KFC's tea brand Grandpa Zizai Tea, launched the huge egg tart of xxxxxl, with a diameter of 17 cm, which looks like a pizza and is bigger than the face, which is quite explosive in the entire egg tart session.
Source: Xiaohongshu netizen Want Want also loves to play big, look at this xxxl cup, the capacity is a full 8L.
Source: Xiaohongshu netizens.
Therefore, giant marketing is not new, and it is widely present in the marketing of brands. First of all, consumers themselves have a giant obsession complex. The philosopher Edmund Burke once said that the main sensual representation of the sublime is that it is huge, rough, straight, vague, and solid, so that the giant appears sublime, great, and awe-inspiring. There are a lot of things in reality that can actually bring people this kind of wonderful experience. Therefore, looking at the giant is itself an emotional need, seeking a kind of "giant obsession" between the insignificance of human beings as the universe. Secondly, the giant is not only a giant propaganda device, but also a super magnetic field for social conversation. In the era of information dust, giant objects are walking billboards, which are easy to get the attention of the audience, and can attract netizens to take out their mobile phones to take pictures and share them on social platforms, so they are one of the fastest carriers for brands to open up social interactions. As long as your perimeter is large enough, it can stimulate consumers' curiosity, attract them to consciously check in and share, and create talking points for the brand. Finally, Megalobes is a low-cost marketing method of "new combinations of old elements". The brand's series of giant goods marketing not only undertakes our daily familiar daily necessities and delicacies, but also changes the size by magnifying to create a sense of strangeness, which is the surprise experience of giant objects that are both familiar and unfamiliar.