Don't let the vulgar plaques spoil the landscape
Wang Shiguo. Nowadays, everyone has a mobile phone, and when they go to a scenic spot, they must take pictures and check in, thinking that they will be a souvenir. Many years later, if you turn out these old **, the scenery on it may have long been forgotten, and you don't know where you are for a while. Fortunately, there are plaques and inscriptions in the background, which can evoke good memories at once. Therefore, people always look for the place where there is a plaque text as the background to take pictures, leaving a beautiful shadow. The plaque calligraphy of those scenic spots is like the face of these places, which first makes people know, like, and leave a deep impression. In the autumn of October, I visited Chongqing. The rapid development of this municipality is impressive. At the confluence of the Jialing River and the Yangtze River, the bridges across the river fly north and south, and the high-rise buildings on both sides of the river rise from the ground, row upon row, and there is a great tendency to catch up with and surpass the north, Shanghai, Guangzhou and Shenzhen. At night, the lights on both sides of the river are bright, and the stilted buildings on the cliff wall on the south bank of the Jialing River are scattered, layered on top of each other, straight up into the air. The river cruises back and forth, and the tourists on the shore are rubbing shoulders one after another, and the voices of people are boiling. This is Chongqing's Internet celebrity check-in place - Hongya Cave. When I was looking for the iconic plaque as a background for the photo, I found that it was only made by the computer with three new Wei anti-white characters "Hongya Cave";In addition, the large and small shops above and below the stilted floors, almost all of the signboards are made of black font art, reflecting the white light in the night. In fact, not only in the famous Hongya Cave, but also in Chongqing Eighteen Ladders Ethnic Culture Street, many shop plaques are almost all black and white art words, as if they can represent the national culture of a place, in addition to those Chongqing snacks, it is these cookie-cutter art words. For the art characters, whether it is the new Wei font or the black font, all people born in the fifties and sixties of the twentieth century are very familiar with it, which is the most used and worst font in the plaques of the sixties and seventies of the twentieth century. Nowadays, it is widely used on the plaques of the most lively Internet celebrity attractions in Chongqing, which is really vulgar. After human beings entered the industrial mass production, machinery replaced manual labor, and many products were produced in large quantities, standardized and cheaply through machines, computers and assembly lines. And computer art is the product of this kind of industrial mass production. It is the same, only the difference in size;It's a uniform standard and has no personality to speak of;It's simple to make and inexpensive;It's obvious at a glance, and there's nothing interesting about it. In a word, without exquisite conception and design, computer art words are words that cannot express the folk customs, folk customs, folk customs, and historical and cultural heritage of a place, and have no sense of art and beauty. If you use it directly on the plaques of scenic spots, you should be cautious. Otherwise, people can't help but feel that "Chongqing has high-rise buildings and no culture". In the Chinese cultural tradition, the plaque calligraphy on the pavilions is like the finishing touch, which has always been cherished, and it is usually inscribed by celebrities or famous calligraphers, and they dare not make do with it. In that year, after the completion of the grand Weiyang Palace in Chang'an City, the plaque of the front hall was inscribed by Xiao He, the prime minister of the Han Dynasty. In order to write the three big seal characters of "Weiyang Palace", Xiao He actually wrote "Qin Si March", and finally wrote it, and the words were strong and majestic. After the plaque was hung up, the audience was full of praise. Plaque calligraphy can reflect a place's cultural heritage, aesthetic taste, artistic level and local personality. I saw in Shaoxing, the hometown of Xizhi, that the food street similar to Chongqing, the store is antique, the plaques and couplets are inscribed by the local calligraphers, and the elegant rhyme flows naturally from the calligrapher's pen and ink. The plaques of the pavilions and pavilions in the Shaoxing Shen Garden are inscribed by the national famous artists, each of which is wonderful. It really deserves to be called the place of "Jiangzuo Merry"!Of course, there are also places where celebrities or celebrities are not invited to inscribe plaques of famous places. I saw in Datong, Shanxi, where most of the plaques of scenic spots are made of calligraphy by ancient masters, from Wang Xizhi of the Eastern Jin Dynasty, to Yan Zhenqing and Liu Gongquan of the Tang Dynasty, until Su Shi, Mi Fu, Huang Tingjian of the Song Dynasty, as well as Wang Duo, Zheng Banqiao, Zhao Zhiqian, all of them. The famous plaque of "Yungang Grottoes" is made of the words of Huang Tingjian, and the name of "Tingjian" is also seriously signedThe plaque of Tengwang Pavilion in Jiangxi is also a collection of Su Shi's words, although it is not signed, but there is a seal. Appreciating those plaques is like an exhibition of ancient Chinese classic calligraphy. Although it is difficult to reflect the cultural personality of a place, this kind of plaque is still an ingenious method, which is much more clever and elegant than the direct use of computer art characters. Now, many places are investing heavily in creating attractions to attract tourists and stimulate cultural tourism. However, they are often very stingy and sloppy about the signboards of scenic spots, and as a result, those inferior and vulgar plaques spoil the scenery, which is not commensurate with the heavy historical culture, humanistic stories, regional customs, and economic and social activities it carries, and it has a sense of anticlimactic, just like a flower being splashed with cow dung!In fact, there are many local calligraphy masters nowadays, and it is not difficult to invite the native masters or national masters to inscribe, not to mention that this is a good thing to become famous. Take Chongqing Hongya Cave as an example, next to the new Wei character signboard in the tourist reception center, and the vulgar Lishu stone carving signboard at the entrance of the scenic spot, there are four cliff stone carving characters inscribed by the Sichuan calligraphy master Qu Qiansi at the age of 90 in 2005. This is worthy of a thousand-year-old scenic spot!In short, the plaque is the face of a place and must not be disposed of at will. Chinese people originally loved face the most, and a person with a cheesy and gangsteric face, a crooked nose and slanted eyes, or a shabby face, is always not good. 