In recent years, live streaming has become a popular business model, attracting a large number of young people to join it. However, in helping farmers,Start a businessBehind the "beautiful story", there are also hidden phenomena of some criminals using this platform to engage in illegal activities. Recently, an Internet celebrity live broadcast case in Liangshan Prefecture, Sichuan Province shocked the public, involving the legal representative of the Internet celebrity company Zhang, and the Internet celebrity anchor Zhao (stage name:Zhao Ling'erNine people, including A Ri, were sentenced on charges of making false personas and selling counterfeit agricultural products. This article will provide an in-depth report on this case and uncover the inside story behind it.
Zhao Ling'erand bent cloth".Chance encounters** quickly became popular on the Internet, and the number of fans of the two exceeded 2 million. Subsequently, they began to live broadcast and bring goods, promoting the so-called "helping farmers" and "high-quality original ecology" products. However, behind this is a conspiracy to create false personas and operate the black industry chain.
It is reported thatZhao Ling'erThe team represented by Hequ Bu produced a series of screenwriting plots and filmed them into **, creating false propaganda of agricultural products, and behind itAgricultural products**Business cooperation, through the back-end traffic monetization method to sell fake routines. They even sold counterfeit Daliangshan agricultural products to more than 20 across the countryprovinces, sales up to 10 million. This behavior is undoubtedly a deception to the consumer and to the rightAgricultural productsThe destruction of the market has seriously damaged the integrity of the industry.
At a press conference held on September 20, 2023, the local ** reported that this case is the first case of "Internet celebrity economy" chaos in the province. In the course of the investigation, a large number of fake agricultural products involved in the case were seized, the most prominent of which was the issue involving the sale of honey.
According to the investigation, the team sold counterfeit Daliangshan agricultural products to all parts of the country under the slogans of "helping farmers" and "high-quality original ecology", involving more than 20provinces。According to statistics, in just a few months, the team made illegal profits of more than 3 million yuan, and the two anchors each illegally earned more than 700,000 yuan. Such figures are staggering and illustrate the extent of such illegal acts.
For this case, ** acted quickly and will be involvedZhao Ling'er, Qu Bu and the boss of the Internet celebrity company behind him, Zhang, and others were arrested. They were charged with counterfeiting registered trademarks and false advertising. The decisive action in this case sends a clear signal to the public: for violationsConsumer Rightsand illegal acts of the market order, which will not be tolerated!
This case of online celebrity live streaming is thought-provoking, and it reflects some problems that need to be solved urgently. First of all, as consumers, we should be highly vigilant and wary of being deceived by false propaganda. As this case revealed, false advertising and scammer marketing are constantly evolving, even moreClever enoughand covert. Therefore, we must enhance our ability to discriminate, treat online products rationally, and choose reliable platforms and regular products.
Secondly, as an online celebrity anchor and live broadcast platform operator, you should consciously abide by itLawsregulations, maintaining market order andConsumer Rights。Online live streaming can be said to be an emerging industry, which provides it to many young peopleStart a businessand opportunities for development. However, as practitioners in the industry, we cannot put the pursuit of traffic and short-term interests in the first place, and ignore integrity and quality, so as to embark on the road of lawlessness. Only by abiding by the bottom line can we win the trust of the public and the sustainable development of the market.
Finally, for the regulatory authorities, it is necessary to increase the supervision of the online delivery industry. Although the online delivery industry has great potential for development, it is also facing problems such as chaos and fraud. Regulatory authorities should promptly issue relevant policies and norms, establish and improve industry access and regulatory systems, strengthen the review and supervision of platforms, anchors, and products, protect the legitimate rights and interests of consumers, and maintain good order in the market.
In short, the ** of this Internet celebrity live streaming case has sounded the alarm for us, reminding us to stay vigilant and consume rationally while enjoying the convenience and fun brought by online live streaming. At the same time, all parties should work together to improve consumer awareness by strengthening regulation, strengthening self-regulation, and improving consumer rightsLawsconsciousness, jointly create a good network delivery environment, and promote the healthy development of the industry.