Macro view, trace back to the truth. On December 29, during the 2023 China (Guangzhou) International Fashion Industry Conference, China's original design brand Exception de Mixmind released a new 2024 collection, which traces back to the historical origin through traditional culture such as Song Dynasty Ding kiln and silk silk, so that oriental aesthetics can be born from clothing, and new aesthetic knowledge will be inspired in the process of inheritance and reconstruction.
Integrate into the shape of all things, blend with natural and humanistic new clothes
As a contemporary discoverer of Oriental aesthetics, Exception draws inspiration from the time-honored Chinese culture to incorporate traditional Oriental aesthetics into modern fashion design with a unique art form. The Daguan Dingjue series is an extension of the spirit of the Song Dynasty Dingyao and Silk Silk, the ingenious combination of tradition and rebirth, through exquisite raw materials, craftsmanship and tailoring, the vitality and cultural power of oriental aesthetics into the modern lifestyle, modern women create the experience of physical and mental integration.
Daguan and Concentration is a kind of life concept of the Chinese in the face of the movement of the sun and the moon and the constancy of heaven and earth. Grand view, i.e. extraordinary insight and wisdom. Concentration, i.e., the ultimate concentration and awareness. Therefore, the Daguan Dingjue series show has not only the majestic atmosphere of mountains and rivers, but also the poetic sun, moon and stars, and the mystery and artistry of oriental aesthetics are both restrained and romantic. Immersing participants in the present moment and seeing the rich background of history is the most vivid expression and celebration of life.
Spatial scenes that echo each other, the past and the present open a dialogue through the screen, and physical reality and virtual reality coexist. With the transformation of the perspective of virtual and real light and shadow in the show, between the symbiosis of clothing and humanity, the audience can transcend the appearance and gain insight into the wisdom of life, and experience the balance between entering and exiting.
In terms of color tone, the Daguan Concentration series uses empty white, jade yellow, Jianzhan black, green cloud blue, floating smoke blue and other colors to awaken people's poetic imagination of the East. The naturalistic design concept and transcendent silhouette are minimalist to the core. When it comes to fabrics, Exception excels at bringing raw materials back to their natural posture and incorporating them into modern everyday attire. Delicate fabrics such as acetic acid, Ran bamboo silk and linen, light boat silk wool, Ziye jacquard, Linling silk, and Suchu denim are woven like oriental lace under the dots of chain embroidery and coil rope embroidery, creating a three-dimensional shape like a soft sculpture, presenting a unique simple new Chinese style.
Precious fabrics such as silk silk, insect silk linen, Zhirou jacquard, as well as mirror double jacquard, mountain jacquard, frequency silk silk, Su Mu silk wool, Manze silk, Zhijiang satin and other precious fabrics, will be born romantic, poetic, humanistic characteristics and body connection, with their own style and bones. Just like the silhouette or memory of clothing, it draws the essence from traditional craftsmanship and ancient Chinese culture, combined with the modern independent women's lifestyle, complements each other and constructs new clothes.
Western tailoring focuses on "shaping", which is the decoding and reorganization of the body, emphasizing that "I" is an independent individual. Oriental tailoring elephants are invisible, all in one go, and the intention is to be as "yes". Exception Always pursue a more natural and complete style narrative, starting from the fiber and weaving, running through the upstream and downstream of the entire ** chain, and serving the design ecology of the entire brand. In the context of modern fashion design, the connotation of traditional culture is re-restored, considered, pondered and confronted. When extended to the show, the meanings of tradition and innovation, nation and world are examined—perceiving "is" through "I", perceiving commonality through individuality, perceiving the intangible through the tangible, and perceiving the world through the nation.
Words are endless, and the meaning is endless, and the "beauty" is endless
During the conference, the exhibition of heritage and reinvention clothing culture was also open to the public. The exhibition is co-curated by Exception, Zhejiang Sci-Tech University International Silk and Silk Road Research Center, and Tianyi Textile. This exhibition puts forward a new thinking on clothing, humanity and life, involving multiple dimensions such as history, construction methods, literature, art, architecture, science and technology, and design.
The exhibition is rich in diversity and close to history, with exhibits and a large number of documents such as the large-scale textile fabric installation of Silk Satin handmade by the team of Zhejiang Sci-Tech University, the video documentary "Looking for Silk Silk", and the textile machine parts device provided by Tianyi Textile, which completely record the past and present life of Silk Silk. Through the inheritance and reinvention of the silk silk, the once glorious Tang and Song Dynasty weaving culture and technology are extended, so that people can see the creativity of beauty that is never absent in the inheritance.
In addition, this exhibition also traces the cultural trajectory of the Exception Inheritance and Reconstruction Project, going all the way back to the exception from Miao Yi - Inheritance and Reconstruction Song Culture - Qing Shao Nüshu - Life is Beautiful Dunhuang - Meicheng in Jiu Feng Ya · Song Five classic series to the present day Looking for Silk Exploration of all eras. Like a painting, it slowly unfolds in the exhibition as visitors move around.
By looking back at the diverse aspects of Exception's 27 years of cross-border cooperation with art, architecture and culture, we will dig deep into how this visionary original design brand has reshaped people's understanding of the oriental aesthetic lifestyle, and explore the significance of Exception to elevate clothing to the intellectual and spiritual level.
Condense tradition and modernity and discover the new atmosphere of contemporary oriental aesthetics
The best design is not to be publicized and emphasized, but intangible and designless, which is also the aesthetic of exceptional brands. The search for beauty combined with power and inherence has resulted in the perfect balance of exceptional clothing. The color and texture of the placket are the purest and most initial flow of life. Every moment is fully experienced and expressed, the abundance and ethereal beauty of life.
Exception clothing not only has Chinese aesthetic culture and traditional craft elements, but also absorbs Western modern tailoring and technology, aiming to use design to find back the deep link between clothing and people, the sustainable value of fashion and brand, worthy of the reputation of China's original design pioneer.
Creativity and national spirit determine the future of a country. As the longest-standing and most successful design brand in China, Exception adheres to the spirit of originality, insists on drawing rich life nourishment from ancient Eastern philosophy, reshapes contemporary aesthetics based on contemporary lifestyles and ideologies, leads the high-quality development of China's original design, and demonstrates the global competitiveness and influence of the rise of China's clothing design power.
The presentation of the Grand View and Awakening series and the Inheritance and Reconstruction Exhibition is not only the search and praise of history and humanity of the exceptional brand, but also the pursuit and tribute to the traditional craftsmanship and the spirit of oriental aesthetics - using clothing as a link, condensing tradition and modernity, interweaving the past and the present, and discovering the stability and extraordinaryness of the new atmosphere of contemporary oriental aesthetics.