The tea merchants in Fangcun, Guangzhou, known as the base camp of roasted tea, are well aware of the fluctuation of tea. However, this time, they are played around by a little hairy child.
The protagonist of this story is Chen Shihong, who is the chairman of Guangzhou Changshi Tea, a post-00s Chaoshan person.
The birth of Changshi tea is very different. In just a few months, it launched five teas, soaring all the way. Although Boss Chen still looks like a child, his previous work experience in the financial tea platform has made him very familiar with speculation.
First, he created scarcity and increased the value of tea by restricting purchases. Then, he broadcast live in the group every day, and the arranged "childcare" continued to increase the price, resulting in tea **every day**. These "childcare" will also send big red envelopes in the group to encourage everyone to promote the content in the circle of friends. An even more ruthless move is the buyback promise, which allows speculators to make money, so many tea merchants have started to buy.
However, all this took a turn after the release of the fifth tea. This tea's **is no more**, but it is starting**. When someone ships at a lower and lower price, but no one takes over, it falls like an avalanche. In the end, Chen Shihong was taken away, and a special mediation class was also organized.
After the analysis, despite the collapse, Changshi tea may be difficult to be identified as illegal fundraising. Because their promises never appear in writing in contracts, WeChat chats, all transactions are voluntary between buyers and sellers. Changshi Tea even issued a statement that was in line with the market positioning, trying to shift the blame to the market.
This kind of financial model is very typical and belongs to the "drip ball game". They use methods such as creating scarcity, increasing the value of products, and selling them in limited quantities to attract investors to buy. High profits become the main attraction, but the final commitment is usually not reflected in the contract, but is carried out verbally or privately.
The trend of stir-fried tea has intensified in recent years, especially the concept of Pu'er tea, which is very suitable for hype. A piece of Banzhang ecological peacock Qingtuo in 2003 was the highest **8 million, and the auction price of Fuyuanchang was as high as 235, and the rise of e-commerce and the strengthening of supervision made the Pu'er tea market slightly calmer.
Today, the output of Pu'er tea is about 15-160,000 tons, and the sales volume is about 100,000 tons, and there is a lot of inventory generated. Now, a lot of the old tea in the hype is the inventory of the previous waves. **The index shows that the vast majority of teas on the market are "flat", with only 338 teas**. Whether it is a concept plate or a year plate, it can be said that it is the whole line**.
However, Changshicha relied on new gameplay such as live broadcast to play an old routine to a new height. Boss Chen is still taking advantage of people's greed, maybe this is also the way for some tea merchants to survive.