Before reading this article, I sincerely invite you to click "Follow", which is not only convenient for you to discuss and share, but also brings you a different sense of participation, thank you for your support.
In recent years, with the rise of social ** and e-commerce platforms,Wave after wave of Internet celebrity small household appliances have set off a buying boom in the market.
From air fryers to automatic blender cups, these products have quickly won the hearts of consumers with their unique design and smart features, becoming representatives of the "real fragrance" phenomenon.
However, it wasn't long before these small household appliances, which were once all the rage, gradually turned into "idle items" at home. The reasons behind this are worth digging into**.
First of all,The popularity of Internet celebrity small household appliances largely relies on the hype of social **.
Through the promotion and marketing of influencers, these products quickly gained high ** and attention.
Consumers tend to buy these products out of impulse or following the trend after being attracted by the marketing content.
But over time, consumers find that these products are not as useful as advertised, or find that they are not actually in high demand for these products, resulting in products being left idle.
Secondly,There are problems with the design and quality of small household appliances on the Internet
In order to pursue the uniqueness of appearance and novelty of function, some products are too complex in design and not convenient enough to use.
In addition, in order to quickly capture the market and reduce costs, some products have made compromises in materials and manufacturing processes, resulting in insufficient durability and reliability of products.
Consumers may be attracted to novel features in the early stages, but as the experience declines, these products eventually become unused items.
Again,Consumers' rational understanding of products is gradually increasing
With the retreat of the Internet celebrity small household appliance boom,Consumers are beginning to realize that a truly high-quality product should be one that both meets the needs and has lasting value.
This shift in perception has made consumers pay more attention to the practicality and quality of products when buying small household appliances, rather than just pursuing novel appearance or diverse functions.
In addition,The homogenization of small household appliances on the market is serious
With a certain product becomes an influencer,Numerous brands imitated it, and the market was soon flooded with products that looked and functionally similar.
This homogeneous competition leads to a lack of product innovationConsumers gradually reduce the freshness of such products, which in turn leads to a decrease in enthusiasm for purchasing.
Finally,The concept of environmental protection and sustainable consumption is gradually gaining traction among consumers.
With the increase in environmental awareness and the reflection on consumer behavior, more and more consumers are inclined to buy products that can be used for a long time and have less impact on the environment.
This change in consumption concept has also affected the market performance of Internet celebrity small household appliances to a certain extent.
In summary,Internet celebrity small household appliances from the temporary "real fragrance" to the final "idle", there are many problems behind it.
This includes the impulse to consume caused by social marketing, product design and quality problems, the improvement of consumers' rational cognition, the serious homogenization of the market, and the impact of environmental protection and sustainable consumption concepts.
This phenomenon reminds small home appliance manufacturers and marketers that they need to pay more attention to the practicality, quality and innovation of products in product development and promotion in the future.
At the same time, it is also necessary to meet the needs of consumers for environmental protection and sustainability, so as to gain long-term recognition in the market.
What do you have to say about this?Feel free to leave your thoughts in the comment section!
Note: Original debut, plagiarism must be investigated to the end!
Talk about money every day