At the end of the year, the first economic work conference has ended, and the "silver economy" is mentioned for the first time, what kind of signal is released?
As can be seen from the specific content,This is one of the priorities of next year's economic work, developing a "silver economy" and promoting high-quality population development from the perspective of effectively protecting and improving people's livelihood.
It can be seen that the high-quality development of the population must give priority to the pension crisis touched by the pension issue, which hangs over the heads of every young and old, and they are worried about it, what to do when they get old
The development of the "silver economy" seems to be not enough attention, but there is a hidden nugget opportunity, some giants have already laid out, are making a fortune in a muffled voice, under the silver wave, it is difficult for ordinary people to seize the opportunity, in addition to having strategic vision and cognitive foresight.
At this time, when it comes to the development of the "silver economy", behind it is the pension crisis, and it is necessary to solve the problems of China's aging population accompanied by aging, disability, empty nesting, and declining birthrate, so as to promote the high-quality development of the population.
At the same time, in the post-epidemic era, economic recovery needs a driving force, and there are development opportunities hidden behind the pension crisis, which is a big topic related to "relying on the elderly". Therefore, the official first mention of the "silver economy" is supported by data and consumer demand.
From the perspective of the Ministry of Civil Affairs, during the "14th Five-Year Plan" period, the national elderly population will exceed 300 million, and now it will maintain a growth rate of more than 10 million elderly population every year.
The troika of "silver economy" drives emerging consumption potential
In recent years, the "silver-haired group" has obvious traction in the three major consumption areas of health and elderly care, online shopping and tourism, forming a troika to drive emerging consumption potential.
In particular, healthy pension, become"Kochi, ** high income".The first choice for the three high-aged elderly groups;At the same time, the silver-haired tour is "silver-haired tourism", the elderly with a group or independent travel, with an annual value of more than 700 billion yuan, and the silver-haired people have become a major consumer of cultural tourism in ChinaRich and leisurely "silver-haired people" are no worse than young people for online shopping, and they are even obsessed.
With the aging of the population, the consumption of "silver-haired" will grow further, and the consumption of "silver-haired" will also grow rapidly, and it has become an emerging consumer group that cannot be ignored.
It is estimated that by 2030, the aging rate will reach 25%, and the growing "silver hair" will also promote the development of the "silver economy".
To this end, the 2023 ** Economic Conference mentions the development of the "silver economy" for the first time, aiming to expand domestic demand, establish first and then break down, and lead by innovation, so as to make this huge sunrise industry bigger and stronger, and promote the high-quality development of the population.
However, it is particularly crucial to develop the "silver economy", control the direction, and find the right entry point. In this process, it is necessary to fully explore the health needs, social needs and spiritual needs of the elderly, so as to develop targeted products for the elderly to meet the supply demand.
First of all, healthy pension has given birth to the pension industry, including pension service industry and pension real estate. The pension service provides service functions for the pension real estate, and the pension real estate provides the project carrier for the pension service, which is manifested in the residential level and the service level to meet the pension needs of the elderly of different ages.
In terms of the scale of pension real estate, it is expected to reach 10 trillion yuan in 2030, not counting the added value of pension services, which strongly shows that the health and pension industry is ushering in unprecedented development opportunities.
In terms of the form of pension real estate, there have been many forms, including nursing homes, nurseries, nursing homes, detached houses, apartments for the elderly, pension communities, etc.
From the perspective of pension service function, it can be divided into medical services, life services, auxiliary services, elderly education, pension talent training, etc. In addition, with the empowerment of AI, smart elderly care services can provide more age-appropriate scenarios, improve quality and efficiency, and promote high-quality development.
Secondly, silver tourism, leisure tourism for the elderly has become a non-negligible growth point of domestic demand, and the elderly are driving the growth of consumption in extended areas with groups or independent travel. Not only that, it is attracting more investment and development of "sojourn and health care" projects, and sojourn-style pension communities have become a gold attraction point.
Finally, the "online shopping" of the silver-haired people is not inferior to young people, and some are even more obsessed. The trade of elderly products may give rise to rare opportunities.
Summing up the above, it is not difficult to see that the silver economy, no matter which direction, can generate greater consumer demand. In particular, in the post-epidemic era, the demand for the sojourn and health care industry is upgrading, and they are looking for a key breakthrough, which cannot be ignored.
The silver economy, with a scale of more than 10 trillion, is there still a chance?
1. In the next three years, to promote the "domestic tourism promotion plan", the transformation and upgrading of some traditional tourist resorts, it is urgent to plan certain elderly tourism and sojourn health care projects or recuperation centers to meet this market segment, which is also a breakthrough to crack the tourism off-season.
2. In the rural areas of urban agglomerations, metropolitan areas, large cities and other surrounding extension areas, the combination of suburban pension and vacation to create pastoral smart pension has become a rare development opportunity for rural areas with certain resource conditions. For example: "agriculture and health tourism" integration, sojourn and health care, homestay + health care. Wait a minute.
3. Migratory bird economy meets silver economy, and it is time to live and recuperate in warm winter, such as Haikou, Sanya or valley-type Panzhihua, which are all options for some "silver-haired people", bringing development opportunities to these areas.
In short, the development of the "silver economy", driven by the troika, whether it is tourism, or pension, or shopping, seamless connection between the generation, to generate greater consumption potential, the key is to know how to tap the gold point, the core point is to do services, in order to seize the development opportunities. In addition, the urban "silver-haired people" go to the countryside to provide for the elderly, attracting more medical resources and pension resources to sink into the countryside, which can also benefit ordinary farmers, and the pastoral pension may be the dream of more urban "silver-haired people".
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