Recently, an advertisement for a sauerkraut product endorsed by Andy Lau has attracted widespread attention. According to **, the company to which the advertisement belongs used the image of the movie "My Motherland and Me" in the advertisement without authorization, and was sued by the film party. This incident not only caused the company to face legal disputes and liability for breach of contract, but also damaged Andy Lau's image.
In my opinion, this incident occurred mainly due to the negligence of the company in the selection of spokespersons and the production of advertisements. First of all, companies should be more careful in choosing their spokespersons. As a well-respected artist, Andy Lau's image and reputation have always been very good, but this endorsement incident has damaged his image. This shows that the company did not fully consider whether the image and reputation of the spokesperson are consistent with the product when selecting the spokesperson. If companies could choose their spokespersons more carefully, there would be no such problems.
Secondly, there are also negligences in the production of advertisements. According to reports, the company to which the advertisement belongs used the image of the movie "My Motherland and Me" without authorization in the advertisement, which is an act of disrespect for the original work and a violation of relevant laws and regulations. This shows that the company did not fully consider copyright issues when creating advertisements, and did not carefully review whether the advertising content is legal and compliant. If companies could pay more attention to the production and review of ads, this would not be the case.
For consumers, this incident also reminds us not to ignore the quality and safety of the product itself because of the star effect. When choosing to buy a product, we should pay more attention to the quality, taste, safety and other aspects of the product, rather than blindly buying the product just because a celebrity endorses the product.
In addition, it is crucial for advertisers to choose the right spokesperson. When choosing a spokesperson, it is necessary to consider not only the popularity and influence of the star, but also whether its image and reputation are consistent with the product. If the image of the spokesperson is far from the image of the product, it will not only affect the sales effect of the product, but also have a negative impact on the image of the enterprise.
In short, Andy Lau's endorsement turmoil reminds us that we need to be more rational when choosing spokespersons and buying products. As consumers, we should pay more attention to the quality, taste, safety and other aspects of the product;As a business, we should pay attention to the quality and reputation of our products, choose the right spokesperson, and provide consumers with better products and services.