Since the beginning of this year, ChinaCarsMarket competitionIn a fierce manner, joint venture brands no longer monopolize the market, Chinese brands are gradually emerging, and emerging car-making forces are gradually moving towards reshuffle in the competition. Released by the Federation of Passenger Cars in MayCarsThe top 10 list of brand sales shows thatBYDRanked first,FAW-VolkswagenwithGeelyThey ranked second and fourth, respectively. This article will focus on theseCarsThe brand's sales performance and the factors behind it.
BYDTake 22Sales of 10,000 units topped the list, up 94% year-on-year. AlthoughBYDNot likeTeslaThe price was cut directly, but it launched a number of "Champion Edition" new cars, attracting a large number of consumers with its unique product strength and market positioning. BYDInNew energy vehiclesIt has abundant technical reserves in the field and actively promotes product upgrading and innovation, which is also the main reason for its strong growth.
FAW-VolkswagenTake 22Sales of 10,000 units ranked second, with a slight increase of 02%。As a representative of the era of traditional fuel vehicles,FAW-VolkswagenIt's not easy to maintain such sales performance. At the same time,FAW-VolkswagenWe are also actively promoting the transition to electrification, but this is a process of systematic adjustment, which is difficult. However,FAW-VolkswagenWith its years of market accumulation and brand advantages, it still wins the favor of many consumers.
GeelyTake 9Sales of 70,000 units ranked fourth, surpassing many joint venture brands. GeelyAs a representative of Chinese brands, it stands very firmly in the first camp of the market. GeelyIts success is inseparable from its core technology and excellent product strength. GeelyIn the past few years, we have continuously launched competitive models, while focusing on user experience and brand image building, which has successfully attracted the attention and purchase of many consumers.
Changan AutomobilewithSAIC-GMRanked third and sixth respectively, with a stable performance. Changan AutomobileThe sales volume reached 110,000 units, a year-on-year increase of 509%, whileSAIC-GMThe sales volume reached 810,000 units. As the head brand of the Chinese brand,Changan AutomobilewithSAIC-GMStand very firm in the first camp of the market. They have rich technical research and development strength and product line layout, and continue to launch products that meet the needs of consumersNew modelsIt has won the recognition and reputation of the market.
ToyotaTake 7Sales of 80,000 units ranked seventhGAC ToyotawithFAW ToyotaThey ranked seventh and eighth, respectively. ToyotaIn this year's market, it has been active and no longer reserved, launched products that meet market demand, and achieved a certain sales growth. In addition,Dongfeng NissanTake 6The sales volume of 20,000 units ranked 10th, and the product structure was adjusted and the launch of a competitive oneNew modelsDongfeng NissanActively adapt to market demand.
From MayCarsIt can be seen from the list of top 10 brand sales that joint venture brands occupy 6 brand seats, and Chinese brands occupy 4 seats. CurrentMarket competitionUnder the situation, it is still too early to sing the decline of joint venture brands, and Chinese brands are gradually emerging while continuously improving their product strength and technical strength. InCarsindustry thisMarathonTo become the ultimate winner, you need to look at the long-term performance and development of a brand. Whether it is technical reserves, product innovation or market adaptability, they are all important factors that determine the competitiveness of a brand. Hope individuallyCarsBrands are able to maintain continuous progress in an ever-changing market and provide consumers with better products and services.