Xinhua News Agency, Beijing, Dec. 25 (Xinhua) -- From the perspective of the "overseas fever" in 2023, the international competitiveness of Chinese brands will be improved.
Xinhua News Agency reporters Ma Xinran, Mao Zhenhua, Song Rui.
Just after more than a week of inspection in Dubai, Shi Yunsheng, general manager of Tianjin Huatu Automobile Logistics, will go to Russia to sign a contract. He said: "I went around the international market and became more confident in our Chinese brand!."”
His confidence comes from a report card: the export volume has gone from 0 to 4With 500 million yuan, it took less than three years for the company to sell its domestic cars in Central Asia, Southeast Asia and South America. "'Black technology' superimposes advanced production standards, meticulous and thoughtful Chinese services, and complete industrial chain ......These advantages have made overseas consumers more and more receptive to Chinese brands. ”
According to the latest data from the China Association of Automobile Manufacturers, from January to November this year, China's automobile exports were 44120,000 units, a year-on-year increase of 584%。Among them, the export of new energy vehicles was 10910,000 units, a year-on-year increase of 835%。
From "Made in China" to "Made in China", and then to "Created in China", Chinese brands represented by automobiles have gone to sea. At a time when the world economy is recovering slowly and the international market is weak, Chinese brands continue to sell well in the world market and launch a new global "shopping cart" with the help of stable quality, innovative design, precision marketing and other multi-dimensional breakthroughs.
On August 30, the ship "Sinotrans Haikou" slowly left Qingdao Port, Shandong Port, and sailed to the port of Chennai, India (drone**) Xinhua News Agency (photo by Zhang Jingang).
In the past, when consumers mentioned Guochao, they were more aware of cultural labels, but at present, more and more Chinese companies continue to invest in the digitalization of production processes and product innovation, and gradually achieve a leading position in technical standards and product quality. Cai Kar, director and manager of Wells Fargo's ** quantitative investment, said. The high-end strategy has become an effective way for Chinese brands to enhance their global influence.
The integrated development of modern energy, intelligent manufacturing, and digital technology is a major trend, and China is the key increment and opportunity for our development. Ronaldo Ramos Cayado, Governor of the Brazilian state of Goiás, recently came to Chint Group in Zhejiang Province to seek support for projects such as smart electricity and smart city.
DJI has a share of more than 70% of the global drone market, Huawei ranks first in the global ranking of 5G standard essential patents, and XCMG has won the first ...... in the "Top 20 Largest Crane Manufacturers in the World" and "Top 10 Global Mobile Crane Manufacturers" released by the United Kingdom
To achieve technological self-reliance and self-reliance, and to strengthen and expand the national brand" has become the development consensus of Chinese enterprises. Up to now, China has ranked first in the world in terms of the number of top 100 scientific and technological innovation clusters in the world, and the number of international patent applications has ranked first in the world for four consecutive years.
Zhangjiang Area of China (Shanghai) Freedom ** Pilot Zone (drone**) taken on September 10 by Xinhua News Agency reporter Fang Zhe.
China's three departments recently jointly issued the "Manufacturing Quality Excellence Project Implementation Opinions", proposing that by 2027, the quality level of China's manufacturing industry will be significantly improved, the quality management ability of enterprises will be significantly improved, and the high-end products will make significant progress.
It is believed that with the 'moat' of science and technology innovation established by years of research, more Chinese brands will take advantage of the trend to build the entire overseas industry chain." Bai Changhong, dean of the Business School of Nankai University, said that from focusing on manufacturing products and making profits, to examining their role in the global industrial chain and seeking irreplaceability, the overseas export of Chinese products is accelerating the transformation from short-term factors to medium and long-term sustainable development.
There are 3 factories in the Czech Republic, 1 R&D center in Germany, and many sales companies ......in the United Kingdom, the United States, and JapanIn recent years, Tianjin Golden Wheel Bicycle Group's global business territory has accelerated its expansion. Yang Yufeng, chairman of the company, has already prepared a plan for 2024: "We aim at the European localization strategy and plan to build another overseas sales company to meet the urgent needs of the market. ”
Bai Changhong believes that institutional advantages, demand advantages and supply advantages are a solid support for the development and growth of Chinese brands step by step, and provide a strong support for the high-quality development of Chinese enterprises.
For 7 consecutive years, the "China Brand Day" activity has been held, and the protection and development project of China's time-honored brands has been implemented, and the central enterprises have been promoted to create a world-class enterprise ......China has launched a series of effective measures to escort Chinese brands to strengthen their confidence in development.
The main forum of the 2023 China Entrepreneurs Boao Forum (taken on December 4). Photo by Xinhua News Agency reporter Zhang Liyun.
In the view of Gan Xuerong, chairman of Beijing Snow Lotus Group, China has made greater efforts to make use of the advantages of a super-large-scale market with a population of more than 1.4 billion and actively cultivate new consumption growth points such as domestic "trendy products", which can accumulate energy for Chinese brands to participate in international competition.
According to the 2023 China Brand Development Trend Report, from 2019 to 2022, the number of Chinese consumers buying domestic products and Guochao-related goods increased by 74%, and the transaction value increased by 355%. According to the 2023 Singles' Day Annual Survey Report, 66% of respondents plan to increase their spending on local brands, and consumers' loyalty to Chinese brands is gradually increasing.
The expansion of new consumer groups will generate new demand and promote more Chinese domestic products to a bigger stage. Wang Anning, founder and CEO of Guangzhou Guyu Biotechnology, said.
48 Chinese brands were recently selected as one of the "Top 500 World Brands", ranking third in the world. Gao Debu, a professor at the School of Economics of Chinese University, analyzed that as the influence of Chinese brands in the international market becomes stronger, more companies will be prompted to add Chinese elements to goods and services, forming a positive cycle from the supply side to the consumption side.
Through innovation-driven, strategic adjustment and policy guidance, an ancient oriental civilization that has contributed to the world's 'four great inventions' will surely emerge more Chinese intelligent manufacturing and creation, standing at the forefront of the world. Gao Yanmin, former director of the Consumer Goods Industry Department of China's Ministry of Industry and Information Technology, said.