In recent years, the concept of "health preservation" has quietly become popular at home and abroad, and overseas consumers have also begun to search for "tricks" to enhance physical fitness from major channels.
Source: Google Trends.
According to Google Trends data, the search popularity of "health and wellness" in the past 12 months has been between 50 and 100, and the popularity has basically remained above 75Mauritius, Jamaica, the United States, Canada, France and other countries are mostly searched
Shoptop took stock of Google's 2023 TOP100 hot search products for you some time ago, and found that people's health awareness is rapidly improving.
Source: Google.
From facials and hand cares to eye care, foot care;From sports products, to sleep products, and psychological healing products, people have begun to pay attention to health from all aspects of the body, and there are many health and wellness products on TikTok.
Foot massagers are popular on TikTok
Recently, when ShopTop browsed TikTok, it was found that there was a ** that shared a foot massager that attracted much attention.
Source: TikTok
A blogger with the nickname @simplysammyk on TikTok shared his favorite foot massager, ** in which the blogger stepped on the massager wearing socks and enjoyed the relaxation brought by the massager, not only that, but the blogger also used this massager to massage his calves and showed a very relaxed expression.
This extremely attractive ** was obtained after it was issued20.1 million times**, 44860,000 likes, and many interested users started a heated discussion in the comment area.
Source: TikTok
Some users left messages saying that they wanted to give it away as a Christmas gift, and many users said that they needed it very much, and even some users used it a year ago and said that it really changed their lives.
simplysammyk as one with 4Bloggers with 920,000 followers will share some easy-to-use beauty clothing and household necessities in their accounts every day, and the sharing of this foot massager has brought it a lot of attention and increased the sales of this foot massager.
Source: TikTok
The topic of "foot massager" is possessed by searching for "foot massager" on TikTok74.6 million times**Many overseas users are sharing their experiences and feelings about using foot massagers, and they have gained the attention of many interested users.
Health preservation for all, "healthy economy" prevails.
It is understood that this foot massager shared in @simplysammyk** is a giantex brand.
Source: GiantEx
Observing GiantEx**, it was found that the unit price of the Giantex foot massager was 45$95 — $189Between $95, according to TikTok data, the Giantex foot massager is available as of December 5Sales reached 15,700 pieces, sales amounted$1.3 million, selected as one of the popular Christmas gifts for overseas consumers in 2023.
Rather than people paying attention to foot massagers, it is better to say that what really makes overseas consumers care about "physical health".
Source: PrecedenceResearch
According to PrecedenceResearch, the global health and wellness market was valued at :$5,243.3 billion, which is expected to reach more than $8,945.3 billion by 2032, growing at a CAGR of 55%。
The sedentary lifestyle, hectic schedules of overseas consumers, and the growing prevalence of various chronic diseases, such as asthma, blood pressure, diabetes, cancer, arthritis, and various mental disorders, are the major drivers for the health and wellness market.
People began to pass through a variety ofRecreational activities, physical exercise, health food, smart health productsand so on to maintain physical and mental health.
Source: Google Holiday 100
Health care in Google's 2023 top100 products mentioned above has become a key trend of overseas attention, among which,Compression Socks compression stockings, Shakti shiatsu pads, Nike Free Metcon 5 fitness shoesand so on, all of which are products that consumers focus on in terms of foot health.
Aromatherapy eye mask, far-infrared sauna blanket, eye massager, sleep headphonesand other beauty and health products are also popular products.
Source: Google.
It can be seen that overseas consumers have a strong sense of health, and in addition to spending on physical health, they also have outstanding performance in spending on mental health. Previously, Shoptop has analyzed decompression orangutans, slime cement, overseas sleep economy, etc., and various decompression toys and sleep aids are very popular overseas.
New business opportunities for overseas health and wellness:
With the development of science and technology and economic level, people's lifestyles and maintenance methods are becoming more and more technological and diversified.
Sellers canPay attention to smart wear, smart recuperation, smart beauty and skin care and other industry products, to meet the needs of consumers, the focus is:Technological innovation, product diversity, sustainabilityand other aspects of the development of products.
Source: taichizidong independent station.
In addition, virtual products going overseas is also a good choice, which was previously analyzed by ShoptopLight power independent stationIt is from the "Chinese Kung Fu" to go to sea, and the health and health "will be sold in the form of **course", which saves the cost of going to sea.
Source: ShopTop backend.
Sellers who are interested in going overseas with virtual products can use ShoptopVirtual Goodsfunction, realize automatic delivery or manual delivery of virtual goods, help sellers save logistics costs, reduce financial pressure, expand store revenue, reduce costs and increase efficiency.
New ideas for going overseas: establish branded awareness of going overseas + multi-channel layout
Taking the Giantex foot massager as an example, the Giantex brand mainly sells large household items such as home decoration, furniture, outdoor leisure, jewelry cabinets, beauty and health, storage, and pet supplies. After the GiantEX foot massager became popular on TikTok, it also drove the sales growth of the brand's other products.
The cross-border e-commerce industry is developing rapidly, and the policies of various countries and e-commerce platforms are constantly changing, making overseas sellers very passive. Chinese brands going overseas is the trend of the development of the cross-border e-commerce industrySellers choose to go overseas to establish brand independent stations, which can have greater autonomy and establish private domain traffic, which is beneficial to the long-term development of enterprises.
Source: Google.
Learn from the Giantex brand, through the brand independent website, Amazon, eBay, TikTok, Walmart, etcMulti-channel layout, can quickly expand brand influence and popularity, increase sales, and at the same time, can use popular products to attract traffic to other products of the brand to achieve overall sales growth.
Write at the end:
Of course, when sellers go overseas with new products, they must do a comprehensive marketing layout, with the help of TikTok, Instagram, YouTube and other overseas popular social ** to do publicity, release interesting product tests** or find celebrities to cooperate with are all effective channels to quickly develop overseas markets.
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