There are about 2 worldwide500 million private lawns and gardens, 80 million distributed in Europe, 100 million in the United States, sitting on a developed area with a strong garden culture, occupying the C position of the global horticulture and courtyard market, lawn as the largest garden area, the most extensive area of the area, subject to weather, terrain and other external uncontrollable factors and long in the blind spot of "whole house smart life", and in recent years, autonomous driving technology has been devolved, for the mowing industry "full custody" solution—— The lawn mower robot is equipped with more powerful computing power and communication and navigation capabilities, and the wealth of the sky is also smashed into the lawn mower robot track.
The penetration rate of lawn mowers in Europe is high, and the North American market needs to be unlocked urgently.
According to Research and Markets, the global lawn mower robot market size was about $1.3 billion in 2020, and it is expected to achieve high growth at a compound annual growth rate of 12% from 2021 to 2025, and by 2025, the global lawn mowing robot market size will rise to $2.3 billion, and the penetration rate in the entire OPE (outdoor power equipment) market will also increase to 71%。North America, Europe, and especially Western and Northern Europe are the core markets for lawn mower robots.
Among them, Europe started mechanical defuelization earlier, and at the same time, the garden area is small and the terrain is single, which is extremely "environmentally friendly" for lawn mower robots, and the penetration rate is leading in the world, and the embedded lawn mower is the mainstream model in the local area. In North America, especially in the central part of the vast plains, traditional fuel-powered lawn mowers such as ride-on lawn mowers dominate the market, and due to the more common demand for cross-regional operations, the public favors intelligent lawn mowers without burying wires, and the acceleration of the defueling process in North America will further release the market potential of intelligent lawn mowers in the local market.
Chinese brand: Don't worry, I'll make a move.
Following the dispatch of sweeping robots to the sea 5 years ago to rectify the "internal affairs" of foreign consumers, Chinese brands have once again taken action to "clean up" the courtyards of Europeans and Americans.
In 2021, Novabot, an intelligent lawn mowing robot from Laifei Intelligence, was launched on Indiegogo, and finally raised more than $1.58 million. In the same year, Weilan Continent, a subsidiary of Nine Company, released n**imow, becoming the first household borderless lawn mower robot to land on a large scale overseas, and in the first three quarters of 2023, the sales volume of n**imow lawn mower robot reached 190,000 units, achieving revenue of 12.8 billion yuan, with a sales footprint in 27 European countries.
Kuma Power, a subsidiary of Songling Robot, focuses on the North American market, and the trump card product Luba series not only has a high degree of discussion and topic volume on social media such as TikTok and YouTube, but also has an extremely eye-catching performance in the Amazon United States, equipped with four-wheel drive and centimeter-level precision laser + visual obstacle avoidance system AWD 5000 is the "sales champion" of the Meiya lawn mowing robot category in October.
Amazon US station data, statistics on October 23).
At the same time, Zhenghao Innovation, Hanyang Technology and other star enterprises have also followed up, the former used the automatic collection of fallen leaves as a selling point to launch a test product, Hanyang Technology is in the "show off", "play concept" on the road out of control, launched a set of snow clearing, mowing, blowing leaves and other multi-functional in one of the "courtyard intelligent housekeeper" yarbo. On the crowdfunding platform Kickstarter, Yarbo raised about $3.49 million, which is evident in the enthusiasm of overseas consumers.
Stimulated by the lazy economy, the lawn mower robot is like the sweeping robot of the year, which has attracted much attention, but back to the product, there are actually many application difficulties of the lawn mower robot that have not been properly solved, such as extreme weather signal interference in outdoor scenes, crawling on complex road sections, anti-theft, etc. If Chinese brands want to win the big cake in the overseas market, on the one hand, they need to strive for excellence in technology, and more importantly, they need to be close to the needs of users, further refine the pain points of users and target markets, and leverage more "consumer beliefs".
View the full version - a guide to going overseas in the category of lawn mower robots. （