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Dong Yuhui's "small composition" turmoil continues to ferment and seems to be intensifying.
As of the afternoon of December 16, the number of Douyin fans selected by Dongfang has fallen to 28.51 million, compared with the data on December 9, the number of fans has dropped by more than 2.19 million.
At the same time, the number of Douyin followers of Gaotu Jiapin has exceeded 2.11 million, an increase of 1.8 million.
At the beginning, Dong Yuhui, who saved Dongfang Zhen from fire and water, ended up handing Dongfang Zhen a knife to him.
Some netizens commented:
"Dongfang Selection forgot a truth: the lines of Peking Opera are all the same, but Mei Lanfang has only one. ”
Now, the wealth of the sky has been given to Gaotu Jiapin, and Chen Xiangdong met his former boss Yu Minhong again.
Only this time, the two people who met at the summit were one up the mountain and the other down.
Many years ago, Xu Xiaoping said that Yu Minhong was like Moses in the book of Exodus, who led a group of young teachers from nothing to financial freedom.
Chen Xiangdong is one of those teachers.
In 1999, Chen Xiangdong, who was still studying in the Department of International Economics of Chinese University, happened to hear that there were 500 people in a class at New Oriental, and the tuition fee for each person was 750 yuan.
How much money do you have to make?After such a calculation, Chen Xiangdong, a poor student, immediately decided to go to New Oriental to become a teacher.
At that time, although he was only 28 years old, he was an "old teacher" with 11 years of teaching experience.
Because of his poor family, after graduating from junior high school, his father let him study secondary school teacher.
But he was not willing to be mediocre, and after graduating from middle school at the age of 17, he taught and educated people during the day and prepared for exams hard at night. A few years later, he was finally admitted to the Chinese People's University.
But back then, it was not easy to enter New Oriental as a teacher.
In order to get the interview opportunity of New Oriental, Luo Yonghao wrote a 10,000-word cover letter in one breath;Li Xiaolai locked himself in the room to write TOEFL reading handouts, prepared three trial lectures, and was rejected twice;Later, Qian Yongqiang, vice president of New Oriental, blocked Yu Minhong's car and got an interview opportunity.
In contrast, Chen's job search path seems to be smoother.
At the end of the interview, Yu Minhong asked him, "Why do you want to come to New Oriental?"”
Chen Xiangdong replied: "You were a teacher from the beginning, but in the end you can do so well, so I think New Oriental should become my career." ”
In New Oriental, Chen Xiangdong came the earliest and left the latest every day, and was nicknamed "Superman". Even Yu Minhong couldn't help but admire:
"If there is a person in New Oriental who is more studious and diligent than me, this person must be Xiangdong. ”
Three years later, Chen Xiangdong was selected by Yu Min and Hong to prepare for the establishment of Wuhan New Oriental School.
With 300,000 yuan, it took only one year to complete an annual profit of 15 million yuan, contributing a quarter of the profit of the year to New Oriental Group.
Since January 2006, he has served as Senior Vice President of the Group.
In 2013, the 20th anniversary of the establishment of New Oriental, Chen Xiangdong has become the CEO of New Oriental.
At the 20th anniversary celebration of New Oriental, teachers from all over the country came to him to take a group photo, "just taking pictures for half an hour". Chen Xiangdong's parents expressed their confusion as to why they all came to take a photo with their son.
Dad, they didn't take a photo with your son, they took a photo with the president of New Oriental!Chen Xiangdong explained to his father.
And that was also Chen Xiangdong's last highlight moment in New Oriental.
More than a month after the celebration, Chen Xiangdong suddenly announced his resignation.
An eagle with wings grows and flies to the wider sky where he should be. In the all-staff letter, Yu Minhong said.
However, a person working at New Oriental's headquarters revealed"Chen's position is like a big internal manager, on the surface everything seems to have a lot of power, but when it comes to specific operations, the power is limited. ”
After leaving New Oriental, Chen Xiangdong founded Who to Learn (the predecessor of Gaotu Education), and the first thing he did was to attract investment. Yu Minhong clearly expressed his investment intentions.
At first, Chen Xiangdong refused, but after Yu Minhong looked for 4 times in a row, Chen Xiangdong finally accepted the investment of his former boss, and also rejected several investments that had been negotiated.
However, Chen Xiangdong waited for two months, and Yu Minhong showed no signs of moving forward, and later, Yu Minhong said that it was inconvenient for him to invest.
"Brother, don't help me, I don't blame him, but don't hurt me. ”
Chen Xiangdong didn't quite understand Yu Minhong's approach. Because of the suddenness of the incident, his financing conference was postponed by a month than originally scheduled.
Some people say that New Oriental is a generation of legendary "MCN". After leaving New Oriental, those shining characters have started anew.
Chen Xiangdong became the founder of Gaotu Education, Luo Yonghao founded Lao Luo English Training School, Hu Min founded New Channel English Training, Li Xiaolai became the richest man in the currency circle, and Zhou Sicheng founded Sicheng Education ......
New Oriental is not a real MCN, but it makes the vast majority of MCNs ashamed.
Later, Yu Minhong saved himself in his autobiography: more than 200 people have gone out to start a business from New Oriental. He described these entrepreneurs as "they want to be the next Yu Minhong."
To this day, the flight of executives and famous teachers seems to be the norm for New Oriental. They have shared hardships, but in the face of shared happiness, it is difficult for them to be self-righteous.
All the spearheads are pointed at Yu Minhong and the internal management of New Oriental.
In 2006, after Luo Yonghao resigned from New Oriental, he bombarded Yu Minhong:
"Yu Minhong is the most unprincipled person I have ever met in my life. ”
He also told a story:
There is a teacher named Ma Jun in New Oriental, in order to tell jokes, he transferred all the life experiences, jokes, and sad stories told by others to himself, and the TOEFL class is a class of two listening teachers, and the two of them talk about the same class, and he even tells the life experiences and jokes told by the class teacher before the other party.
Such a shameless person didn't even expel him, but just gave him a verbal warning. ”
Luo Yonghao, who was known as an "idealist" in the student group at that time, certainly couldn't tolerate such sand in his eyes.
At the 2019 New Oriental Annual Conference, a song "Release Yourself" pushed the criticism of New Oriental to the peak:
The work is tiring and tired, so what, in the end, I can't write ppt, if you want to ask him how his performance is, he never says it directly, and takes out the ppt and ...... nonsense”
The mess has never been managed, the bragging x has never stopped, the previous ppt continues to talk in the vernacular, and the front-line work has never been there. ”
The lyrics satirize the various problems that have arisen in the internal management of New OrientalFor example, management inefficiency, corruption, fooling, soliciting credit, etc.
After the annual meeting, Yu Minhong sent five emails in succession, mentioning the problems of New Oriental's management, and the words became more intense than the other.
He demanded that all managers at level 6 and above be rectified, so that the mediocre, troublemakers, who can only flatter and pat horses, and who can't do their jobs leave a batch first.
However, today, after four years, the internal management problems of New Oriental still seem to be prominent.
The chaos in the company's internal management has recently caused Dong Yuhui's "mother-in-law" to defect one after another, and a large number of viewers with the title of Dongfang Selection Fan Group have flocked to the live broadcast room of Gaotu Jiapin.
For this wave of wealth sent by Dongfang Selection, can Gaotu Jiapin catch it?
On September 20, 2022, Gaotu's live broadcast room "Gaotu Good Things" tested the water on Douyin, with a total of 6,100 people** on the spot, and it was stopped due to poor sales.
A month and a half later, Gaotu once again launched "Gaotu Good Products", slogan is "make good products for the family", this time by Chen Xiangdong, the founder of Gaotu Education.
There are more than 20 people in the entire Gaotu team, from anchor, shooting, choreographer to post-production, everyone is personally interviewed by Chen Xiangdong.
Then, Chen Xiangdong also began to stand in front of the stage, intensively frantically updating short**. In less than a month, he had 1.42 million followers and 3.15 million likes.
From the company being shorted 16 times, being ridiculed by shareholders as "pulling the total", to the value of the double reduction, etc., it has become Chen Xiangdong's talk on the short-term.
However, in the more than a year since then, Gaotu has been tepid and has not made any splashes.
Greatness may be boiled out, you have to boil it!You've got to get through!You've got to get through!Chen Xiangdong once encouraged everyone like this in the short **, which is also self-encouragement.
It's just that he didn't expect that his team would really usher in a splash of wealth.
On the night of December 11th, the audience with the orange light sign of the "Selection Group" on their heads swiped the screen in the live broadcast room of Gaotu Jiapin.
The traffic in the live broadcast room also soared rapidly, and that night, the anchors witnessed the heyday since the start of the broadcast.
Haotian, the anchor of Gaotu Jiapin, later asked Chen Xiangdong in the live broadcast room: "Mr. Chen, when there were only a dozen people in our live broadcast room before, do you feel ashamed when you talk about Gaotu Jiapin with your boss friends?"”
Chen Xiangdong said: "Definitely not. When I was going to make a good product of Gaotu, everyone advised me not to do it, saying that there was a high probability that it would fail. However, if there is a high probability of failure, there is always a small probability that it will succeed. Doing it for a small probability, betting on it to become a high probability, this is the happiest thing in life. ”
Looking back on the bitterness of Gaotu Jiapin in the past year, Chen Xiangdong gave a nearly ten-minute speech in the live broadcast room with tears in his eyes.
From the leasted time of the live broadcast room, there were only 8 people, to now hundreds of thousands of people at the same time. Even on the evening of the 14th, Gaotu Jiapin also won the first place in the Douyin ** category with goods list, surpassing Dongfang Selection.
The bitterness and sweetness seem to be not enough to explain this counterattack battle.
When meeting the top of the old club, New Oriental, Chen Xiangdong still did not forget to carefully maintain the dignity of the old club.
When asked if he would dig Dong Yuhui, Chen Xiangdong responded:
"I have worked in New Oriental for more than 14 years, and I have a lot of affection for New Oriental, and I have also been a teacher and friend to Mr. Yu Minhong for so many years. At this point in time, let alone taking the initiative to dig Dong Yuhui, even if it is such a thought, it is not something that people should do. ”
On June 10, 2022, a square face was swiped all over the Internet, and people remembered that there was a bilingual Dong Yuhui who sold vegetables in the live broadcast room of Oriental Selection.
Not long after, Yu Minhong also appeared in the live broadcast room, and the two were still teasing each other in front of the camera.
Yu Minhong also recalled in ***: "This is the number I have never reached since I started broadcasting, including my personal account." As of the time I write this text today, Dong Yuhui's live broadcast last night reached more than 600,000 people in the same period, which is truly a phenomenon-level communication. ”
A year and a half later, the live broadcast room of Gaotu Jiapin suddenly reproduced the glory of that night.
Tens of thousands of people poured into the live broadcast room one after another, and the anchors were flattered, and then cried with joy. Just like the Oriental Selection live broadcast room on June 10, 2022.
History is always strikingly similar. Will Gaotu Jiapin be the next Oriental selection?
still remembers that Dong Yuhui cried in the live broadcast room last year and said: "When New Oriental is ready, I will take them back", but now that New Oriental is back on track, Dongfang Selection wants to squeeze him out.
Heaven is a good reincarnation, who will it be next time?
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The author of this article |Lemon Xiaoyi.
Editor-in-Charge |Faint emerald.
Curated |Blue orange.