Tianyancha shows that on December 1, a number of industrial and commercial changes occurred in Beijing Drifting Feather Brand Management, including the legal representative, executive director, chairman, general manager, etc. Among them,Zhang Ziyi stepped down as chairman. In addition to large-scale personnel changes, Shenzhen SF Investment*** also withdrew from the ranks of shareholders.
According to public information, Drifting Feather is a new domestic maternal and infant brand, and Zhang Ziyi, as the founder, serves as the brand's chief product experience officer and other positions.
According to public information, as Zhang Ziyi's entrepreneurial project, Drifting Feathers was established on December 26, 2016, and as of May 2019, Drifting Feathers has developed a total of 14 products, including diapers, paper products, and supplies. On June 19, 2019, Drifting Feathers posted an article on WeChat, which mentioned the original intention of establishing Drifting Feathers. It is worth noting that since then, the content of Drift Feather WeChat has not been updated.
In addition, in this personnel change, S&N has been added as the legal representative, executive director, manager, and financial director. Tianyan check shows that Shien is the chairman and general manager of Miya Baby.
At present, among the shareholders of Drifting Feathers, Miya Baby is the controlling shareholder, and Gongqingcheng Bigfoot Investment Partnership (Limited Partnership) holds 24% of the shares, including Zhang Ziyi.
According to reports, the maternal and infant industry is gradually showing a trend of specialization, refinement and efficacy. From the consumer side, consumers' demand for maternal and infant products is upgrading, and they are no longer satisfied with simple functions, but hope that the products can be more professional, more refined, and closer to actual needs. The data shows that in the first half of 2023, among maternal and infant products, whether it is clothing, food, household products or travel supplies, maternal and infant products for different use scenarios and growth needs at different stages have ushered in rapid growth.
**: China Economic Net, Economy**, Drifting Feather WeChat, China** News
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