For retail enterprises, the core operating indicator is profit, and profit is equal to revenue minus costs and expenses, and all departments within the enterprise need to manage business activities around this goal. Making good use of the business analysis platform and building an analysis system can help enterprises reduce costs and expenses by expanding sales growth, and ultimately improve the profit growth of enterprises.
Take, for example, chain retail.
First of allIn the product planning stage, it is necessary to plan the product categories to be sold, so based on the business analysis platform, the category sales and single product sales can be analyzed, and the procurement of commodity categories can be reasonably planned.
After that,The procurement department will combine the procurement plan, and through the evaluation and price comparison of the first business to achieve the purpose of reducing the procurement cost, as far as possible to improve the inventory turnover, reduce the inventory cost, and in this link, the inventory quantity and turnover related indicators in the business analysis platform become very important.
Also on the store side,The goal of increasing sales revenue can be achieved by increasing the unit price of customers, and the business analysis platform can better present the data situation and facilitate the store to adjust its strategy in a timely manner.
In the process,The human resources department provides support for the company's business activities by training the company's personnel in professional skills, improving sales capabilities, and planning the establishment of personnel according to the degree of enterprise scale.
As for the operation department, it can combine the business analysis platform to carry out continuous operation of customers from different purposes such as expanding the number of members and establishing member stickiness, so that customers can stay in the enterprise, continue to generate repurchase and continue to acquire new customers, and assist enterprises to expand their business scale.
Look at it as a wholeThe business analysis platform can carry out early warning of the whole process node through the early warning ability, realize risk control, and ensure that each department is engaged in activities around the goal of improving operating profits.
Finally,We can also summarize the entire system of enterprise operation analysis into six capability models to measure the operation and management capabilities of enterprises, including planning capabilities, measuring the rationality of category planning, organizational capabilities to measure the contribution of organizations to operations, management and control capabilities to measure the cost control capabilities of the entire enterprise, and service and revenue capabilities to evaluate the front-end sales side. It reflects the overall management ability of the enterprise through several major capabilities.
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