What is shared today is:Industry Report: "2023 TOB Services in China's Retail Industry in Sinking Markets***."
Content Producer: Sullivan).
Report total: 70 pages
Featured Report**: Fruit Duck
Summary:
The development of the retail industry in China's sinking market:
China's sinking market retail industry in the 21st century began to develop, with the progress of e-commerce to initially achieve Internet connection, the sinking retail market chain value appeared, the sinking market consumption structure upgrade will become an important driving force for China's economic development. However, in the face of the huge growth potential of consumption in the sinking market, the supporting county and rural logistics and first-chain infrastructure construction is relatively low, and the penetration rate of TOB service providers and the digital transformation of store operations are large.
C-end consumers in China's sinking market:
China's sinking market is dominated by small families, with the proportion of male and female consumers basically equal, relatively low incomes but fast growth, large numbers and geographical dispersion, young and middle-aged people are the main body, and the proportion of elderly people is high. Affected by factors such as social environment, personal income, and consumption concepts, consumers in the sinking market pay more attention to instant experience, are more sensitive, and prefer to buy cost-effective or recommended goods by relatives and friends.
B-end retail stores in China's sinking market:
From the perspective of store types, mom-and-pop stores, as the bridgehead from commodities to peasant consumers and the main body of the sinking market, are characterized by small scale and large quantitiesFrom the perspective of business categories, durable goods and agricultural production materials and other "three high" commodities account for a relatively high proportion of consumption in the sinking market;From the perspective of the daily business model of the store, the store still takes the order of the distributor salesman as the main purchase channel, the intermediate circulation level is complex and lengthy, the marketing level is sinking and the marketing channel is single, it is difficult to achieve accurate customer expansion, and there are pain points such as opaque information in the overall circulation links.
The situation of the tob end of China's sinking market:
The scale of the sinking retail TOB service market has shown a steady growth trend, and the industry CAGR will reach 12 in 20226%。With the growth of demand for first-chain and management services in the sinking market, as well as the dual-end empowerment of policies and technologies, the TOB service industry is expected to grow further and is expected to reach 9,391 billion yuan in 2027.
From the perspective of the competitive situation, the competition pattern of BTOB e-commerce in the sinking market is scattered, and Huitongda Network is slightly ahead. Due to the large number and wide distribution of terminal retail stores in the lower-tier market, and it is difficult to standardize management and operation, the competitive landscape of BTOB e-commerce is extremely fragmented.
Report total: 70 pages
Featured Report**: Fruit Duck