Click on the avatar to receive the rights protection and price control plan
In real life, in order to pursue sales, many e-commerce merchants will sell products by lowering **, and this behavior of disrupting the market at low prices has brought great trouble to other peer merchants. This article will be an effective way to solve the problem of low prices disrupting the market from the legal perspective, rights protection methods and circumvention strategies.
1. Whether it is illegal to disrupt the market at low prices in the same industry
From a legal point of view, there is an act of unfair competition in disrupting the market at a low price in the same industry. According to the provisions of relevant laws and regulations, it is suspected of illegal acts to disrupt the market at low prices of peers. This kind of behavior will not only distract consumers from their purchasing power, but also harm the interests of other merchants. This type of behavior can be addressed in the following ways:
1.Establish a perfect system: The brand can formulate a reasonable strategy according to market demand and product characteristics, and establish a perfect system. By pricing reasonably, you can avoid market disruptions caused by too low **.
2.Investigate cross-selling products: Brands can strengthen market monitoring and investigation to find products that disrupt the market at low prices**. Once a cross-selling product is discovered, legal measures can be taken to protect its rights and protect its legitimate rights and interests.
3.Design products dedicated to the power supply channel: The brand can design some products specifically for the e-commerce channel, and restrict the sales of other channels through cooperation with the e-commerce platform, so as to control the product and sales channels.
4.Entrust a third-party price control company to carry out first-class control: The brand can entrust a third-party price-control company to carry out first-class supervision and control, monitor market fluctuations in real time through technical means and data analysis, and take timely measures to adjust to prevent peers from disrupting the market at low prices.
2. Methods of protecting the rights of peers that disrupt the market at low prices
E-commerce platforms usually have strict control over counterfeit and shoddy products, but we need to take action to protect the rights of our peers who disrupt the market at low prices. Here are some ways to enforce your rights:
1.Finding evidence of infringement: Collect relevant evidence of low price disrupting the market, including screenshots, product descriptions, sales data, etc., to ensure that there is sufficient evidence to prove that the other party has disrupted the market at low prices.
2.Report and protect rights: In accordance with relevant laws and regulations, report the merchants who disrupt the market at low prices to the relevant departments to seek legal support and rights protection.
3.Rights protection cooperation: Cooperate with other affected businesses to jointly protect their legitimate rights and interests. The power and effect of rights protection can be increased through joint actions and joint rights protection.
4.Build brand reputation: Establish a good brand reputation by strengthening brand building and publicity, improve consumer recognition and loyalty to the brand, so as to reduce the impact of low prices disrupted by peers.
3. Strategies to avoid low prices and disrupt the market at low prices
In order to avoid the impact of low prices disrupting the market by peers, brands can adopt the following strategies:
1.Do a good job in corporate positioning: clarify the positioning of your own brand and target consumer groups, accurately position the market, and avoid direct competition with products that compete at low prices.
2.Mining the value of products: in-depth excavation and development of brand products, focusing on the uniqueness and added value of products, and improving the competitiveness and market recognition of products.
3.Do a good job in brand promotion: through multi-channel brand promotion, improve brand awareness and reputation, increase consumer trust in the brand, so as to reduce the impact of low prices disrupting the market.
4.Strengthen brand building: Establish a sound brand management system, including the construction of brand image, brand culture, brand values, etc., to enhance the core competitiveness and market position of the brand.
4. Entrust a third-party price control company
In order to better control the market and prevent the low price of peers from disrupting the market, the brand can consider entrusting a third-party price control company to carry out ** control. Specific measures include:
1.Supervision by technical means: Third-party price control companies can use technical means to monitor market fluctuations in real time, and identify and supervise products that disrupt the market at low prices.
2.Data analysis and adjustment: Through in-depth analysis of market data, third-party price control companies can adjust the pricing strategy of products in a timely manner to maintain the stability of the market.
3.Cooperation and negotiation: Third-party price control companies can cooperate and negotiate with e-commerce platforms and other brands to jointly maintain market order and a level playing field.
4.Legal support: Third-party price control companies can provide legal support and professional advice to help brands more effectively respond to the challenges of their peers' low prices disrupting the market in the process of rights protection.