Click on the avatar to receive the rights protection and price control plan
In daily life, we often find that the same product is different in different stores**. This phenomenon of market price chaos has brought trouble to consumers, and has also had a certain impact on brands and market order. This article will introduce how to stop market price abuse and protect brand interests and market order.
First, the reason for the indiscriminate price
**The main reasons for the phenomenon of price confusion include the following:
1.The brand's control over ** is not strict enough.
Some brands are not strict enough to control dealers, resulting in dealers can set the price of products at will, which leads to low-price competition and disorderly prices.
2.Low prices can bring more traffic and revenue to your store.
In order to attract more consumer traffic and obtain more revenue, some stores deliberately reduce their products** to attract consumers to buy at low prices.
3.**The platform does not have strict regulations on low prices.
*The platform's regulations on low-price arbitrary behavior are not clear and strict enough, resulting in some dealers and stores can exploit loopholes to carry out low prices**, which leads to market price disorder.
4.**Geographical restrictions on online and offline platforms.
*The online platform has no geographical restrictions, so that some dealers can take advantage of regional differences to sell at low prices, resulting in the emergence of market price chaos.
Second, how to stop the market from chaotic prices
In order to stop market price gouging, brands can take the following measures:
1.Establish a sound system.
The brand should establish a sound system, formulate a clear product pricing strategy, set a bottom line for dealers and stores, and avoid low-price competition and disorderly prices.
2.Investigate cross-selling products.
By investigating and monitoring the market, brands can find and track the best products in cross-selling, and take corresponding measures to solve these problems and prevent the spread of low-price and arbitrary price behavior.
3.Design and manufacture of products for the exclusive power supply channel.
Brands can design and produce products that are exclusively available to power suppliers, and work with e-commerce platforms to ensure that the prices and channels of these products are controllable to avoid the occurrence of low prices and arbitrary prices.
4.** control through the price control company.
The brand can entrust a professional price control company to use its technical means to monitor and analyze the market, timely discover the behavior of low prices and arbitrary prices, and take corresponding control measures.
3. The control process of the third-party price control company
The following process can be adopted to entrust a third-party price control company to carry out ** control:
1.Monitor the entire network through professional software.
The price control company can use professional software tools to monitor the product ** in the whole network, and find the situation of low price and random price in time.
2.Real-time monitoring of low price and price information.
The price control company can monitor the information of low prices in real time, including **changes, **activities, etc., and find problems in time and report them to the brand.
3.Links to infringing rights are carefully screened.
The price control company can carefully screen the infringing links to ensure the normal sales and pricing of the brand's products in the market.
4.Quickly search for infringing links.
Price-controlling companies can use efficient retrieval technology to quickly retrieve infringing links and help brands take corresponding legal measures to protect their rights and interests.