With a deeper understanding of Pinduoduo's success, it is not difficult to find the changes in the consumer market atmosphere behind it. At present, pragmatism and rationality have become the main theme, and the rise of Pinduoduo is an accurate grasp of this change.
In the automobile market, this pragmatic and rational consumption trend can also be felt. Consumers are increasingly looking for space, comfort and versatility rather than just brand or look.
The Changan X7 (formerly known as Changan Auchan X7) is a model that has been recognized by the market, with cumulative sales of nearly 400,000 units since its launch. Recently, Changan Automobile, which is not satisfied with the status quo, has launched the second-generation Changan X7PLUS, which has been fully upgraded.
Compared with the first-generation model, the second-generation Changan X7PLUS has been significantly improved in terms of design, space, comfort, intelligence, power and safety. The new car adopts the family design language of "vertical and horizontal", especially the new "V" shaped dragon scale supreme grille, which not only enhances the brand recognition, but also shows a high-end and unassuming texture.
Of course, it is impossible to distinguish between good and bad car design just by relying on the exterior styling alone.
Whether a car is really good depends on whether the design can meet the needs of users.
And this is where the second-generation Changan X7PLUS focuses on its efforts.
The new car has shown many highlights in terms of space, comfort, intelligence, power and safety.
Its body size of 4745mm, 1870mm and 1720mm, wheelbase of 2786mm and the design of the second-row seats with a forward and backward movement of 120mm make the new car provide spacious riding space while also having flexible loading capacity.
In addition, in response to the inconvenience of getting on and off the third row, the second-generation Changan X7PLUS is equipped with a one-button auxiliary courtesy function for the second-row quad seats, which can more easily realize the folding of the seat backrest + forward sliding, which greatly improves the convenience of passengers getting on and off the car.
There are also 26 storage spaces in the car, even when fully loaded, the trunk still has a volume of 358L, which can accommodate nearly three 28-inch large suitcases.
In terms of interior, the new car adopts a large area of soft packaging material, and the leather seats are thickened with high-density foam, providing users with a comfortable experience comparable to that of an airplane first-class cabin.
In addition, the second-generation Changan X7PLUS also abandons the large screen design that follows the flow, but adopts a dual-integrated large screen, which is more in line with the driver's line of sight habits, and also improves the safety of driving. The multi-scene OnStyle series intelligent control system equipped with the car machine also provides users with rich entertainment functions, among which the one-click singing system without microphone karaoke is the leading in the same class.
Special mention should be made here for the microphone-free on-board KTV.
I have entered middle age, and my personality is calm and old. I've test-driven many cool cars, but few of them excite me. And when I test-drove the second-generation Changan X7plus, I broke the defense. When a post-00s girl in the same car was singing in the back row, I couldn't help but join in. It's been a long time since I've been singing with everyone, and at that moment, I realized that I was still young. Microphone-free on-board KTVs really bring joy to driving.
From this point, it can be found that the second-generation Changan X7PLUS not only satisfies consumers in terms of configuration and materials, but also carries out corresponding product innovation in places that consumers can't see, bringing unexpected experiences.
So what about the power performance and fuel consumption of the second-generation Changan X7plus?
The new car is equipped with the new generation NE1 of the Blue Whale5T high-pressure direct injection engine + 7-speed wet dual-clutch transmission with a maximum power of 138kW and a maximum torque of 300Nm. The torque is 57N·m higher than that of the CR-V's L15BL engineIt is 50 N·m!, which is higher than the Tuyue's EA211-DJS engineSuch power performance can even be compared with individual 2The 0T engine is flat, such as the XDRIVE25i version of the BMW X3, which is 2The output of the 0T engine is only 135kW 300Nm.
At present, the fuel consumption data of the Ministry of Industry and Information Technology has not been queried, and I tested it during the test drive, and the fuel consumption of 100 kilometers was 67 liters, such a large SUV, fuel consumption is almost the level of a small car, it can be seen that the second-generation Changan X7PLUS comprehensive energy efficiency is very good.
It is reported that the price of the second-generation Changan X7PLUS is expected to be in the range of 8-120,000. The new car is equipped with ACC adaptive cruise control, 360-degree panoramic image, 3D face recognition, automatic parking and other rich equipment. Combined with its excellent performance, it can be said that this car has pushed the limits of the market value of mainstream SUVs.
This year, the domestic economy is indeed not good, and many people complain that business is difficult to do. However, not everyone can't make money, after all, you have to eat every day, and you will buy a car after all, the key is whether your product meets the needs of current consumers.
The business of Lanzhou ramen and long** foot rice downstairs in my house is good, the dishes made by these two stores taste okay, the most important thing is that they are cheap, and there are plenty of bowls.
The same is true for cars, many models that emphasize individuality are not selling well this year, but cars with large space, high configuration, and high cost have been selling well.
It is understandable that, after all, when consumers buy a car, the first consideration is the travel needs of the whole family. Therefore, at a time when pragmatism and rationality have become the main theme, cars like the second-generation Changan X7PLUS will sell well. (Text|.)Li Jianbo).