Tourists flock here.
Ambilight ** Street. Photo by reporter Su Qiang.
On the 26th, at the intersection of Harbin ** Street and West Liudao Street, craftsmen were carving huge snow blocks. It is understood that on the eve of New Year's Day, the construction of 41 ice and snow landscapes along the street will be completed, and the series of activities of the ice and snow season on the street will also be launched on the same day.
It is understood that this year's winter ** Street Ice and Snow Season series of activities with the theme of "Centennial Old Street Welcomes Asia, Ice and Snow Feast Celebrates the New Year", with ice and snow display, ice and snow culture, and ice and snow consumption as the main line, has successively launched ** Street Ice and Snow Art Festival, Ice and Snow Theme Pop-up Center, "Winter Old Street, Creative Small Scene" display, ice and snow fashion show and other theme activities. The public welfare ice sculptures with the theme of 2025 Welcoming the Asian Winter and Daoli IP image, as well as the ice sculptures and creative lighting works of college students with the themes of European style, celebrating the Year of the Dragon, and the city of ** will be fully opened before New Year's Day in 2025. The six series of themed activities show the integration of diverse culture and the charm of ice and snow, and the century-old street once again releases new charm.
* Main Street Ice and Snow Art Festival. It mainly includes public welfare ice sculptures and commercial ice sculpture displays. At the same time, the exhibition activity of "Winter Old Street, Creative Small Scene" was carried out. Encourage the merchants on the street to use the front of the door, courtyard, square, terrace and other areas to create bright, warm and colorful theme scenes through creative lighting, landscape sketches, ice and snow scenes, snow devices, seats and green plants and other facilities and devices, and launch more drainage check-in places such as Wanguo Foreign Bank and Xue Nini Plaza, so as to form an ice and snow art atmosphere with a little side on the auxiliary street and the main street.
The 6th National College Student Ice Sculpture Competition. Ice sculpture design works were collected from universities across the country and ice sculpture enthusiasts in the province, and 30 excellent works were reviewed by the organizing committee and exhibited in the block to create the unique ice and snow charm of the old street in winter.
Light up the century-old street" creative lighting festival. Integrating the diverse cultures of the block, such as ice and snow, architecture, ** and festivals, the street tree lighting is creatively designed, and 4 check-in areas are set up. During the Spring Festival, 177 red lanterns were hung on the main street lamp poles and end squares to create an out-of-the-circle scene of snow sculptures, ice sculptures, tree lanterns, and lantern riddles. At the same time, the window display activities of the ice and snow season were carried out, and the merchants along the street were mobilized to design and brighten the windows around brand marketing and using elements such as ice and snow clothing, ice and snow landscape, and ice and snow culture.
*Main Street Ice and Snow Food New Year's Festival. With the theme of "ice appreciation, snow music, and food tasting", we will organize street businesses to adopt online and offline integration methods to promote and experience characteristic hotels, special restaurants, time-honored food, cultural and creative souvenirs, and Internet celebrity check-in places in the block, so as to promote the upgrading of street consumption.
Ice and snow-themed pop-up creative hub. Actively negotiate with the Shenzhen Chamber of Commerce in Heilongjiang to introduce and register the Longyue (Heilongjiang) Cultural Tourism Science and Technology Innovation Center project. The first phase of the project will build an interactive experiential cultural and creative center on the first street, with interactive scenes + cultural and creative products + brand building as the model, and launch a series of products such as "Bring Harbin Home", "Welcome the New Year in the Year of the Dragon", "Ice City on the Taste Buds", and create a new scene of digital cultural tourism experience by designing IP theme scenes, using AI robots, interactive technology scenes, creative check-in and photography, and cultural and creative artwork peripheral design display.
The old street ice and snow show. Using the fashion show and business terrace of West 11th Street, a series of activities such as well-known brand shows, model fashion shows, European clothing shows, street performance shows, and balcony shows are launched to show the unique charm of the elegant and fashionable century-old street.