The Xishuangbanna Market Supervision and Administration Bureau in Yunnan Province recently released a number of typical cases of improper marketing of Pu'er tea, including the "Lao Li Private Tea" that is hot in the Pu'er tea industry. According to reports, Lao Li's private tea has many illegal acts when promoting and selling Pu'er tea products in the online live broadcast room, such as fraudulently using other people's factory names and addresses, and misleading consumers. These acts violated the relevant provisions of the Anti-Unfair Competition Law of the People's Republic of China and the Product Quality Law of the People's Republic of China. Therefore, the Xishuangbanna market supervision and management department punished him and ordered him to immediately stop the illegal acts.
Lao Li's private tea is an anchor who began to be active in February this year, and the main account has accumulated nearly 500,000 fans in just ten months, and there is a huge turnover in the live broadcast room every day, becoming one of the top anchors in the Pu'er tea industry. However, after the incident, Lao Li's private tea did not make any apology statement for the illegal acts, but instead left a message to remind the commenters who violated the rules to block and ban them.
Prior to this incident, Lao Li's private collection of tea had been suspected of selling counterfeit tea. Although they have issued traceability certificates from some cooperative manufacturers to prove the authenticity of the products, these certificates are still false in the eyes of some tea lovers. Because Lao Li's private tea is shoddy and sells vintage Pu'er tea at a low price, it has successfully fooled many consumers who don't know much about Pu'er tea.
The chaos in the Pu'er tea industry has intensified in recent years, with many unscrupulous merchants using methods such as defective tea, false advertising and fake manufacturers to attract consumers to buy. These merchants take advantage of consumers' enthusiasm for high-end tea to make huge profits by misleading and deceiving. However, the Xishuangbanna Market Supervision Administration's strict rectification of the Pu'er tea market has given consumers a strong sense of confidence and security.
In addition to Lao Li's private collection of tea, another well-known anchor "Shanshan Tea" was also found to have false propaganda. The "Shengshi Cheshun Da Hongyin Pu'er Tea (Raw Tea)" they sold claimed to be tea that Emperor Daoguang had drunk, but in fact it was judged to be false propaganda and violated relevant laws and regulations. They were also ordered to immediately cease their illegal acts and fined $10,000.
The ** of these cases not only reveals the problems in the Pu'er tea industry, but also has an important impact on society. For consumers, this is a wake-up call to the tea they are buying, reminding everyone not to be deceived by false advertising. For the entire Pu'er tea industry, this is a wake-up call, prompting the industry to strengthen self-discipline and standardization, and improve product quality and reputation.
However, these cases are only the tip of the iceberg of the Pu'er tea chaos. There are more problems in the Pu'er tea industry that need to be solved, such as the proliferation of defective tea, fraud, etc. Only through strict enforcement by regulatory authorities and wise choices by consumers can the Pu'er tea industry be gradually purified.
Finally, we should recognize that tea is meant to be drunk, not hyped. Honest publicity and true publicity are the most basic requirements of the tea industry. As the head anchor or influential colleagues in the tea industry, they should set an example and establish a good industry image. Only by putting integrity first can we win the trust and support of consumers.
What do you think about the Pu'er tea chaos?Have you ever encountered a similar problem?Please share your views and experiences.