Previously, India imposed multiple fines on Xiaomi for its violations, and now it has frozen more than 500 million rupees in India's revenue, which has had a significant impact on Xiaomi's development activities in India. This incident has attracted widespread attention and discussion.
Xiaomi is facing some challenges in overseas markets, especially in India. In the past five years, Xiaomi has been the frontrunner in the Indian smartphone market in a row. But from the fourth quarter of 2022, its market share ranking fell to third place, behind Samsung and vivo. In the first two quarters of 2023, Xiaomi's ranking in terms of total smartphone shipments has dropped to fourth and third place. Despite this, according to the data released by Canalys and Counterpoint for the second quarter of 2023, Xiaomi still ranks among the top in the Indian market with 5.4 million shipments and a market share of 15%.
In response to this challenge, Xiaomi is adjusting its strategy in India. According to reports, Muralikrishnan B, head of Xiaomi's India business, said that the company plans to reduce the number of smartphone releases and focus more on the retail track. This is because Xiaomi's market position is much lower than that of its online channels, while other competitors' channels perform quite well and have a larger market share.
Although Xiaomi has been defending its rights and interests through legal means and demanding the release of frozen funds, the Indian government has ignored it and even put forward unreasonable conditions. This forced Xiaomi to take action to protect its interests. It is reported that Xiaomi has filed an appeal with the Supreme Court of India to release the frozen funds.
At the same time, Xiaomi has also made frequent waves in China. The upcoming release of the new product is exciting, it is closely related to Xiaomi's surging system and the real blockbuster new product, but the specific details are still kept secret, leaving people with infinite room for reverie. In addition, the popularity of Xiaomi cars is also in full swing, although all information is still strictly confidential, Xiaomi has quietly started sales preparations, and some Xiaomi homes have begun to confirm the placement of show cars. Waiting for Lei Jun and Xiaomi to bring more surprises, we will wait and see.
According to the latest developments of Xiaomi Auto, its first car is expected to be priced between 25-300,000 yuan. Lei Jun, founder and CEO of Xiaomi Technology, has said that the current progress of Xiaomi cars is going smoothly and has exceeded expectations.
In terms of autonomous driving technology, Xiaomi Auto will adopt a full-stack self-developed strategy. At present, Xiaomi's autonomous driving technology has entered the testing stage, showing a variety of functions including automatic identification of obstacles, automatic U-turn in unprotected scenarios, active lane change overtaking, automatic on-ramp, automatic detour of temporary vehicles, automatic detour of accident vehicles, automatic roundabout bypassing, zebra crossing courtesy to pedestrians, one-click summoning of vehicles, autonomous valet parking, automatic charging of robotic arms and other functions.
100 help plan
Although Xiaomi is facing a difficult situation, it has not given up. We look forward to Xiaomi being able to solve the current problem as soon as possible and continue to bring more high-quality products and services to consumers." Like a ship struggling to move forward in the turbulent sea, Xiaomi has always maintained firm faith and determination, and constantly strives to find the way forward. We believe that with the efforts of Xiaomi's team, it will be able to overcome difficulties and set sail again to bring more surprises to consumers.