The reason for Dong Yuhui's popularity.
Since Dong Yuhui became popular, this industry has set off another wave of enthusiasm. With his profound knowledge and unique writing ability, he has created a new way of "anchoring", making the originally boring "anchor" a "popular science feast". Before this, many parents and classmates had a negative attitude towards "live broadcast", feeling that it was a meaningless "low-level fun". However, Dong Yuhui's joining made up for this shortcoming, and his bilingual teaching not only allowed students to appreciate the magic of "knowledge payment", but also made everyone have a certain change in the concept of "live broadcast".
Extension: Dong Yuhui's success is not only because of his personality charm and unique way of thinking, but more importantly, because of his rich knowledge and educational experience. Dong Yuhui is a member of New Oriental, he has a deep knowledge and rich teaching experience. His live broadcast is very connotative and interesting, which can allow students to gain more knowledge in a very relaxed atmosphere. In this live broadcast, in addition to explaining the pronunciation and use of English words, he will also share interesting life tips and readings with you. In this way, it not only increases the students' interest in the course, but also gives them the opportunity to integrate what they have learned.
On the dilemma of Dong Yuhui and social **.
As Dong Yuhui's fame continues to expand, a strong "fan circle" atmosphere has also begun to spread on his live broadcast platform. This phenomenon originated from the term "fan worship", which they translated as "rice" to describe a cult celebrity. However, sometimes, the "fan circle" has no boundaries, and some people will push what they like to death, and they will smear each other with other fan groups and create many negative things. Dong Yuhui has the nickname of "mother-in-law", and he often says some extreme things in the live broadcast, whether it is praising Dong Yuhui or saying bad things about others, which makes the program team very unhappy.
Extension: For the anchor team, the rise of fan circle culture is a double-edged sword. The atmosphere of the fan circle can bring more popularity, more popularity, and more income to the live broadcast. However, in the atmosphere of the "fan circle", people often have some unfair views of the "fan circle" and have high expectations for it, which leads to the tension and annoyance of the group. Especially in live broadcasts, their words and deeds will be infinitely amplified, and many people attribute the success of the entire team to the anchor alone, ignoring everything the entire team has done. It's also an unfair issue for the team.
Dong Yuhui commented on the students' writing of articles.
Regarding Dong Yuhui's live broadcast content, Dong Yuhui made the following response:
Since Dong Yuhui became popular, many people have praised his live broadcast and his products. With his fluent language skills and profound knowledge, he brings a new Xi and shopping experience to students and their parents. For many people, this is not like buying something at all, but like taking a popular science class and reaping a "windfall". In the past, many parents felt that live broadcasts were vulgar and nutritious, just to promote themselves. However, with the transformation of a group of New Oriental teachers, they used their profound knowledge and exquisite skills to bring high-quality bilingual product live broadcasts to the students, making up for the current shortcomings in this area in China.
Dong Yuhui is different from many anchors, he not only pays attention to **, but also pays attention to the quality of life, agriculture, and the clothing, food, housing and transportation of the people. Many students not only listened to the live lectures, but also memorized those wonderful sentences in order to apply them to their own writing. Even after Dong Yuhui became popular, his live broadcast duration was shortened, but every time he appeared, he could bring a lot of "golden sentences" to everyone, which made him gain a large number of "fans", and further deepened the relationship between them and apprentices. And part of his popularity is because of the prevalence of "fan circle culture", which has caused the anchors of this company to be very unhappy. Everyone knows that the professional live broadcast team pays attention to the division of labor and cooperation, and many times it is prepared in advance by the people of the program team, and she just needs to do it. However, Dong Yuhui's famous manuscript was said by himself, and he also has this strength. When Dong Yuhui published the article, he had already said that the article was written by himself and had not passed the review of any company. At the same time, he is also very grateful for everyone's concern and advice to him, and pointed out that he will be more careful in his wording to avoid unnecessary disputes. In addition, he also said that the original purpose of the live broadcast was to let students know more things, and at the same time let everyone buy things online, rather than "fan circle culture". He also wants everyone to understand their live broadcast room rationally, and put more energy into the two things of "reading" and "buying, buying, buying".
On the whole, Dong Yuhui's popularity is due to the public's urgent need for high-quality live broadcast products, and his bilingual teaching not only allows students to feel the magic of knowledge, but also allows them to get practical benefits from consumption. However, when Dong Yuhui was hit by the culture of the fan circle, he encountered extreme admiration and misunderstanding of him from his "fans". When Dong Yuhui answered this question, he reacted to his "short **" incident, and focused on his "live broadcast" purpose and his own way of writing. At the same time, he also expressed his gratitude to netizens, and also expressed his caution in the choice of words, hoping to bring everyone a better live broadcast experience.