VI (Visual Identity), that is, enterprise VI visual design, is translated as an enterprise visual identity system. VI is part of the Enterprise CIS (Corporate Identity System). Enterprise CIS (also referred to as CI) includes three aspects, which are divided into BI, MI, VI, and the three aspects are behavior recognition, corporate concept identification and visual identification.
The most widely used brand logo logo is a fundamental and important part of VI.
Normative and unique brand VI, with the following significance:
First, the spread of brand uniqueness:
VI is one of the visual expressions of brand positioning and brand core values. A successful VI system can make customers and employees recognize and perceive the unique positioning and core value of the brand, and enhance the brand influence and sales force. The VI design work of far-forward brand planning is based on the research work of brand positioning. Only such a VI design can add points to the brand to the maximum.
2. Distinguish the brand from the competition:
A normative and unique brand vi that clearly distinguishes our brand from the rest. Only by being separated can we have an independent place in the hearts of consumers. Of course, the premise of the distinction is that it has its own unique identity. In the VI design process, Yuanxiang brand planning gives full play to the research power and creativity to give the brand VI a unique identity.
3. Protect brand intangible assets
Through VI, enterprises can make tangible intangible assets of enterprises. Brands can apply for trademarks, copyrights and other intellectual property rights to allow brands to obtain legal protection, avoid high-quality imitations and copycats, and avoid their hard-earned brand recognition assets from being eroded or even encroached upon by other businesses. Far Direction Brand Planning reminds all business friends that if you want to carry out brand operation, from the beginning, you need to have a sense of intellectual property protection, so as not to make wedding dresses for others. It is manifested in practical actions, that is, to apply for trademark and copyright protection in a timely manner. Of course, in practical application, it is not only the registration theory, but also the prior use and publicity intensity will also become the parameters for determining the ownership of VI assets.
This article is the original of Hangzhou Yuanxiang brand planning, **Please indicate from: Hangzhou Yuanxiang Brand Planning Encyclopedia, thank you. 】