With the improvement of people's living standards and the enhancement of health awareness, green food is more and more favored by consumers. The green food industry has also developed rapidly and has become an emerging sunrise industry with broad market prospects and development potential.
1. Industry overview
Green food refers to food that follows green food standards in production, processing, storage, transportation, sales and other links to ensure pollution-free, pollution-free, safe, high-quality and nutritious.
This concept emphasizes the protection of ecosystems, contributions to society, and concern for the health of consumers. According to different criteria and attributes, including production methods, food types, environmental friendliness, etc., green foods can be divided into organic food, local food, natural food, sustainable seafood, eco-friendly food, plant-based food, transparent food, socially responsible food, etc. Green food is an important part of China's agricultural green transformation and high-quality development, and it is also an effective way to meet consumers' demand for healthy diet and improve national food security.
Second, the development status of the green food industry
Green food will become an important part of China's food market, providing strong support for the high-quality development of agriculture and the healthy diet of consumers. At present, green food has formed a relatively complete product structure, covering various industries of agricultural products and processed food. At present, there are more and more green food enterprises in China, and the total number of certified enterprises is growing, and the total number of green food certified enterprises in China will increase from 9,579 in 2015 to 25,928 in 2022.
The product structure of green food is becoming more and more diversified, covering crops, livestock and poultry, aquatic products, processed foods and other types of food. In 2022, there will be a total of 55,482 certified green food products in China, including 44,963 green food products for agriculture, forestry and processing, 1,988 green food products for livestock and poultry, 668 green food products for aquatic products, 6,149 green food products for beverages, and 1,714 for other green food products.
The product structure of green food is becoming more and more diversified, covering crops, livestock and poultry, aquatic products, processed foods and other types of food. Among them, crop products accounted for the largest proportion, reaching 597%, followed by processed food products, accounting for 254%, livestock and poultry products accounted for 98%, and aquatic products accounted for 51%。From the perspective of product varieties, the varieties of green food have reached 38,252, of which rice, flour, soybeans, fruits, edible fungi, machine-made sugar, edible salt and other products account for 5%-10% of the total number of similar products, and the market share of some products exceeds 25%.
The industrial scale of green food continues to expand, and the production and operation of green food and production bases continue to increase. By the end of 2021, the cumulative number of effective green food units in the country reached 23,493, a year-on-year increase of 2159%;There are 742 standardized production bases for green food raw materials, and the base area has reached 1700 million mu, a year-on-year increase of 968%;The total amount of green food reached 2100 million tons, a year-on-year increase of 396%。
3. Analysis of the competition pattern of the green food industry
With the prosperity and development of the economy, the environmental and food security problems caused by economic growth pose a serious threat to human health. Green food as a pollution-free, pollution-free safe, high-quality, nutritious food, stimulated the strong demand of consumers for food greening, green food in the domestic and foreign markets have a broad space for development, more and more enterprises began to develop the green food industry, and strive to build a well-known green food brand to seize the market, green food market competition is becoming more and more fierce. At present, the main brands of green food in China are Chunsi, Jixiangju, Laoshan, Hetian Yuzao, Qingquan, Weiqing Shawo, Suken, Simaiyun, Yinshan Youmai, Shuanglushuang, etc.
Green food is in accordance with the principle of sustainable development, in accordance with specific production methods, recognized by specialized agencies;Licensed to use the green food trademark of non-polluting, safe and high-quality nutritious food. The development of green food is of great significance for protecting the agricultural ecological environment, improving the quality of agricultural products and food, enhancing people's health, increasing farmers' income, and promoting the sustainable development of agriculture and agricultural economy.
Fourth, the development trend of green food industry
After more than ten years of development, China's green food industry has laid a good foundation for development, and has now entered a new stage of rapid development and is facing rare development opportunities. Science and technology are an important support for the development of the green food industry.
In recent years, China has continuously introduced and applied new technologies, new equipment and new materials in the production, processing, storage and transportation, testing and traceability of green food, which has improved the production efficiency, quality level and added value of green food. At the same time, the use of the Internet, the Internet of Things, big data, artificial intelligence and other digital technologies to promote the development of new formats and new models such as e-commerce marketing, live streaming, and new retail of green food, and expand the sales channels and market space of green food. At the same time, it is also necessary to strengthen the construction of offline channels, improve product quality and service levels, and enhance consumer trust and loyalty.
Strictly control the quality of products and set up a leading green food enterprise. The state should encourage and support the construction of a number of large-scale standardized product and raw material production bases, cultivate a number of industrialization leading enterprises engaged in production, processing, scientific research and development, strict quarantine procedures, establish a marketing network, and standardize the market order of green food.