The Qujiang model refers to the cultural industry innovation and development model with Qujiang Cultural Industry Group as the leader, with the idea of "large group leading, large project support, large industrial structure, and large integration promotion", with the goal of building a cultural industry base with international influence, and with the formation of "high starting point, big strokes, high-quality products, and famous brands" as the characteristics of the cultural industry innovation and development model.
The proposal of the Qujiang model stems from the continuous exploration and innovation of Qujiang Cultural Industry Group in the process of developing the cultural industry, forming a set of effective cultural industry operation mode. The core concept of the Qujiang model is "culture + tourism + city", which realizes the rapid rise of the cultural industry and the sustainable development of the city through the integrated development of culture, tourism and the city.
The implementation path of the Qujiang model includes the following aspects:
First, large groups lead. As the leader of the Qujiang model, Qujiang Cultural Industry Group leads the development direction of the cultural industry by integrating high-quality resources, optimizing the industrial structure, and innovating the business model. At the same time, Qujiang Cultural Industry Group also cooperates with well-known cultural enterprises at home and abroad to jointly promote the development of the cultural industry.
The second is the support of large projects. The Qujiang model is supported by large projects and promotes the development of the cultural industry by introducing and cultivating cultural projects with international influence. For example, projects such as the Xi'an Big Wild Goose Pagoda Cultural and Leisure Scenic Spot and the Xi'an City Wall Scenic Area invested and constructed by Qujiang Cultural Industry Group have become Xi'an's cultural business cards.
The third is the large industrial structure. The Qujiang model promotes the integrated development of the cultural industry and other industries by building a complete ecological chain of the cultural industry. For example, Qujiang Cultural Industry Group has been involved in film and television production, cultural tourism, performing arts and entertainment and other fields, forming a complete cultural industry ecological chain.
Fourth, integrated development. The Qujiang model focuses on the integrated development of culture and tourism, culture and science and technology, culture and finance, and realizes industrial upgrading and efficiency improvement through integrated development. For example, Qujiang Cultural Industry Group cooperates with well-known enterprises such as Alibaba to jointly create a new format of "Internet + cultural industry".
Fifth, innovation-driven. The Qujiang model focuses on innovation-driven, and promotes the innovation and development of the cultural industry through innovative business models, product forms, and technical means. For example, Qujiang Cultural Industry Group has launched a series of influential works in the field of film and television production, and has achieved rapid development of the industry through innovation.
The successful practice of the Qujiang model has not only promoted the development of Xi'an's cultural industry, but also provided experience for other cities to learn from. With the rapid development of the cultural industry and the acceleration of urbanization, it is believed that the Qujiang model will be applied and promoted in a wider range of fields.
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