Autumn and Winter Check-in Challenge
Today is December 31, a "three-end" day, weekend, month-end, year-end, and another year of Chinese New Year's Eve, and the property market in 2023 has come to an end.
Every year's property market, there will be some "keywords", that is, the most significant characteristics of this year's property market. Taking stock of the property market in 2023, there are 2 keywords on the demand side of the property market.
The first is the reduction of mortgage interest rates and down payment ratios. Although the LPR interest rate has not changed much in 2023, the actual mortgage interest rate implemented in various places has been reduced, one is based on the self-adjustment mechanism of the lower limit of the first home loan interest rate, and the other is based on the "recognition of housing without loan", which has brought real money to home buyers. In order to alleviate this phenomenon, in October of the second half of the year, the central bank officially announced the reduction of the interest rate on the stock of mortgages, and it has been rapidly implemented in the next two months, which can be regarded as bringing good news to the "mortgage family".
The third is that the demand-side policy optimization of the property market in 2023 will gradually increase. From last year's "support", or "support but not lift", to the second half of this year, the "lifting and use" is not only to accelerate the boost of property market confidence, but also to "lead the area with points", further increase the optimization of the property market in first-tier cities and core second-tier cities, and strive to use 2024 to achieve the first recovery of core cities, and then drive the recovery of the property market nationwide. This is also the tone set by the high-level "first establish and then break", and "promote stability with progress".
The "keywords" of the property market in 2023 are more likely to appear on the supply side of the property market, after all, the fundamental impact on the expectations of the property market is that the real estate risk has not yet been fully cleared.
The fourth is the "risk prevention" of real estate, which has appeared many times in this year's high-level meetings, and is also one of the key tasks of real estate in 2023. The reason for this is related to the continued downturn in the property market, and it is also to accelerate the repair of the property market and stabilize the confidence of the property market. When it comes to "risk prevention", it is necessary to talk about the fifth keyword "white list of real estate enterprises", so that those real estate companies that actively complete the "guaranteed delivery of buildings" and those that actively transform enter the "white list", increase financial support, set a good example, and then drive more real estate companies out of the predicament.
So what is the "white list", this is the sixth and seventh keywords, "without discrimination" and three "not less than", these two keywords, were put forward at the high-level meeting in the second half of the year, to "treat everyone equally to meet the reasonable financing of real estate enterprises with different ownership". At the same time, at the end of October, after the first financial work conference, the "three not less than" policy of real estate loans was proposed. The purpose is to help real estate enterprises bail out, increase financial support, and improve the current situation of financing difficulties for real estate enterprises, especially private real estate enterprises, which is also one of the measures to "prevent risks" in real estate.
The last four keywords of the property market in 2023 are related to the real estate industry and the real estate market, and are a more systematic summary of the future of real estate.
The eighth key word is "significant changes in supply and demand", which is in "724 "put forward at the high-level meeting, and it is also the first official announcement to set the tone of the new real estate situation in the next few years, that is, real estate has actually been "oversupplied", and China's real estate market is also shifting from "incremental market" to "stock market". In 2023, the property market will continue to be sluggish, in addition to the real estate risk itself, an important factor is the change in the real estate situation, whether it is the new housing cycle, or the number of second-hand housing listings, has reached a new height, and the real estate work in 2024 is to try to promote the "balance between supply and demand".
The ninth keyword and the tenth, which can be said to be one, are real estate transformation. In professional terms, it is "exploring a new model of real estate", so how to do it?The "three major projects" are the main starting point, through the promotion of the "three major projects", to promote the transformation of real estate enterprises, so that real estate enterprises in the new real estate situation, "have something to do" and "profitable", which can not only alleviate the financial difficulties of real estate enterprises, but also make the employment driven by real estate not to be lost. To sum up, real estate cannot and will not collapse, seize the time to transform, and a smooth transition is the key.
To sum up, how many do you know about the top ten keywords in the property market in 2023?How will the property market change in the coming 2024?Let's wait and see.