**: Phoenix Real Estate Shanghai Station.
On December 21, the design plan of the No. 3 plot (phase II) of Taoyuan Road, Sheshan, Songjiang District was announced, namely the second phase of Keppel Sheshan Imperial Garden.
According to the plan, Keppel Sheshan Imperial Court Phase II extends to the east of the project and has been built in the first phase, south to Waiqingsong Highway, west to Waiqingsong Highway, and north to Taoyuan Road, with a new construction area of 10638595 square meters, with a new capacity area of 45,37852 square meters, plot ratio 05. The green space rate is 50%, and the maximum height of the building is 1365m。
It is planned to build 39 townhouses and 4 commercial buildings, with a total of 150 households.
According to public information, Keppel Sheshan Imperial Court covers an area of about 170,000 square meters, only one road away from Sheshan, and the first phase of the project was first launched in 2016 and will be launched in 2020.
It is reported that the project was built by Keppel Land on October 14, 2003 at 28508000,000 yuan was auctioned for the No. 3 plot of Taoyuan Road, Songjiang District, and the plot ratio at the time of the land auction was 07. In April 2009, the state-owned land use certificate was obtained, and the construction land planning permit was obtained in May 2009, and after another 6 years, in March 2015, the project obtained the construction project planning permit, and the construction began in that year, and the new product launch conference was held in October 2016, and Keppel Sheshan Imperial Court was officially launched to the public.
In fact, for Keppel Land, it is not Keppel Sheshan Imperial Garden's single project that has a long market entry cycle and slow development speed.
Taking Keppel Jing'an Centre (PAC) as an example, relevant information shows that the project is located on Lot C of Neighborhood 95 in Jing'an District, Shanghai, within the core business district of Jing'an Temple.
The site was moved in 2007 and was not moved until 2014, but it was left unused as a parking lot after the land was leveled, and construction had not started for nearly seven years. It was not until December 2019 that the project officially started construction.
In addition, a number of projects developed by Keppel Land earlier, including Keppel Hui Jincheng in Pudong Xinchang Sector, Keppel Jijingming County in Jiading District, and Jing'an Haojing Garden, have all been "covered up and reluctant to sell" at the time of sale, and only one or two buildings are pushed at each opening.
Keppel Land is one of the largest multinational companies in Singapore, Keppel Corporation. According to the company's website, Keppel Corporation is a global asset manager and operator with strong sustainable solutions capabilities in infrastructure, real estate and connectivity, with operations in more than 20 countries around the world.
Keppel Land is an urban space solutions provider with a focus on sustainable urban regeneration, aged living, urban living, retail and large-scale mixed-use developments.
It is worth noting that since the beginning of this year, Keppel Land has made frequent moves.
On July 3, according to **, Keppel Land China, a subsidiary of Keppel Land, and Shoufeng Asset Management, a subsidiary of Keppel Capital, and another joint investor plan to be located in the Jihui Building in Hongkou District, Shanghai.
It is reported that it is understood that Jihui Building was formerly known as Hongkou SOHO developed by Pan Shiyi and his wife. On June 26, 2017, SOHO China announced that it would win 357.3 billion yuan was sold as a whole Hongkou SOHO, equivalent to a unit price of 5 per square meterRMB 10,000, the transaction was completed through equity transfer. The buyers are Keppel Land China, Alpha Asset Management and another co-investor.
In addition to the Keppel Tower, Keppel Land China also has a presence at the Xinwan Caizhi Centre in the Bay Valley Science Park in Yangpu District, Shanghai, the Zhangjiang Micro Electronic Port Tower 3 in Zhangjiang, Shanghai, and the Keppel Greenland Fun City in Jiading District, Shanghai.
In 2018, the New Bay Centre was acquired by Keppel Capital's Capital Capital in partnership with Allianz Real Estate and another co-investor for approximately US$48 millionZhangjiang Micro Electronics Port Building 3 was established by Keppel Land China in 2019 in 49.3 billion yuan of equity transfer price acquisition;Keppel Greenland Fun City is a retail property acquired by Keppel Land China in 2016 for RMB500 million.
According to market sources, Xinwan Caizhi Center, Zhangjiang Microelectronics Building 3 and Keppel Greenland Fun City did not achieve the expected leasing plan after the acquisition of Keppel, among which Keppel Greenland Fun City was even sold in bulk and entrusted to a third party for management.
On May 3 this year, according to Reuters, Keppel Group will be restructured into an asset management company, with the goal of managing US$150 billion in assets by 2030. The company will streamline the structure and form a horizontal integration model of the three major platforms of management, investment and operation.