**: Phoenix Real Estate Shanghai Station.
Editor's note
The countdown to 2023 will begin, and the 12.14 New Deal will bombard the property market, and the industry examination will usher in a critical moment. Phoenix Real Estate Shanghai Station conducted an in-depth observation of the market at the end of the year, and specially planned the second quarter of [Clearance Moment] was also launched as scheduled, covering the results of real estate transactions, delivery and construction progress, the adjustment of the personnel structure of real estate enterprises, and the change of equity in large transactions, etc., in an attempt to restore a vivid "clearance moment".
2023 is coming to an end, and the pace of adjustment of the real estate industry has not been relaxed in the context of multiple favorable policies.
On the contrary, many real estate companies choose to accelerate the pace of transformation at the end of the year, and change personnel while adjusting the structure, which is not only a strategic focus, but also to reduce costs and increase efficiency, and at the same time to find new opportunities.
According to the statistics of Phoenix.com Real Estate Shanghai Station, as of December 20, there have been high-level changes in real estate companies such as Jinmao, Country Garden, Jianye, Gemdale, Ruian, Longfor, Gezhouba, and Hopson.
part.1
A number of real estate companies "changed formations" at the end of the year
Looking back in 2023, with the continuous decline and adjustment of the industry, most real estate companies are building a new management structure in order to fight the new cycle.
At the beginning of December, Country Garden, which has "changed formations" many times this year, opened a new round of **, which merged to establish 7 new regions, including North China, Lusu region, Central and Western regions, Zhejiang-Anhui region, Jiangxi-Fujian region, Sichuan-Yunnan region, Jiangzhong region, etc., reducing the total number of regions to 21. With the establishment of the new region, the top leaders of the region also changed.
For example, Shi Kai, the new president of the Lusu region, and Hong Bin, the new president of the Jiangzhong region, are both doctoral students trained by Country GardenGuo Rongwang, the new president of the Central and Western regions, and Jiang Jun, the new president of the Shanghai and Suzhou regions, joined Country Garden later, and their performance is more outstandingOuyang Baokun, the former regional general manager of Zhejiang and Fujian, became the general manager of the group's legal department, and Xie Jinxiong, the former regional general manager of Shanghai and Suzhou, was appointed separately.
Almost at the same time as Country Garden, China Jinmao, which is in the camp of central enterprises, has also launched a round of organizational structure adjustment, and the measures are also to focus on mergers and strengthen control.
In late November, China Jinmao has issued an internal document to flatten the organization and management. It mentions that the city company that overlaps with the location of the regional platform will be cancelled, and after the merger, the regional platform will directly manage the local city projectFurther downgrade other city companies with a small number of projects and poor management in the area.
The directive was quickly implemented. Some time ago, China Jinmao's original East China region and Suzhou and Anhui regions were merged into the new East China region, and all city companies in the above regions were abolished, headquartered in Shanghai. In the process, many Jinmao cities have changed.
For example, Shao Mingyue, the former director of Jinmao's East China regional marketing management department, took the initiative to take over the newly established asset management department, and after the Shanghai company "disappeared", Xia Bingyue, the former marketing director of the Shanghai company who had only been in office for 3 months, faced an embarrassing situation, and recently reported that he was about to leave.
In the past two years, the amount of land acquired by China Jinmao has been cut in half, and the expansion projects have been reduced, so it is natural to streamline the structure. Taking Shanghai as an example, in 2023, Jinmao or its consortium will sell 13 times in the open market, but only one piece of land will be earned, that is, 312.5 billion yuan to obtain the 35-03 plot of Unit W12-1301 in Dachang Town, Baoshan District (Jinmao Mansion, Central);Last year, Jinmao Shanghai also only hit 1 piece of land, that is, in 2022, Jinmao will be 352.8 billion yuan won the Taopu Science and Technology Smart City (W06-1401 unit) 026-01 plot (Putuo Jinmao Mansion).
Fortunately, just yesterday, Jinmao Consortium won an agreement to transfer a plot of land in Pudong (02PD-0002-01) 08-02 plot in the west area of Shanghai International Tourism Resort), also known as the second phase of Hengchao Jiujing Ruifu plot, with a floor price of 29,013 yuan. On the east side of the plot is the first phase of Hengcha Jiujing Ruifu, which was won by Jinmao Consortium (Jinmao & Shendi & Kangqiao Economic Association) in November 2021, with a transaction floor price of 28,569 yuan and a real estate linkage price of 660,000 yuan.
China Jinmao's adjusted organizational structure).
part.2
The advance and retreat of star professional managers
Since the beginning of this year, the resignation of the "first generation of real estate heads" has attracted the most attention from the outside world. At the same time, the departure of star managers of real estate companies is also endless.
According to ** statistics, in the first three quarters of this year, a total of 452 real estate executives have changed positions, an increase of nearly 30% compared with the same period last year. Among them, the number of resignations reached 167, accounting for 37% of the total number of senior management changes of real estate enterprises.
On Thanksgiving Day, Lin Feng, the former president of CIFI Group, wrote a short message from CIFI Group, with the text: The 11th anniversary of listing, thank you.
A week later, CIFI announced that Lin Feng stepped down as executive director, chief executive officer and authorized representative of CIFI Holdings, Ru Hailin took over as chief executive officer and authorized representative of the company, and appointed Ge Ming as executive director of the company.
According to Phoenix Real Estate, Ru Hailin joined CIFI in 2011 and worked in the front line for 11 years, leading CIFI Zhejiang region (later southeast region) to grow into a regional group with the best operating performance in the group.
Among the first generation of bigwigs, in addition to CIFI Lin Feng, Huang Xianzhi resigned as chairman of the board of directors of Zhenro Real Estate in January this year, and Yang Guoqiang, founder of Country Garden, resigned as chairman of the board of directors in MarchIn October, Ling Ke, chairman of Gemdale Group, applied for resignation as a director, chairman and member of the strategy committee of the board of directors due to health reasons.
In the high-level change, the advance and retreat of star professional managers are also eye-catching.
Phoenix Real Estate recently learned that Dai Aaron, the former general manager of the marketing and sales department of Shui On Land, will soon take up the position of vice president of Hopson Development.
At the beginning of December 2023, it was reported that Gan Mei, a well-known real estate marketing woman, took up the position of general manager of the group's marketing center in the new Chengdu state-owned enterprise Heyi Real Estate. Gan Mei graduated from Zhejiang University in 2000 with a major in resource and environmental planning and management, and has worked in Greentown, Jones Lang LaSalle Surveyor Firm, Country Garden, Vanke, China Fortune, and Zhongnan Land.
In the eyes of real estate insiders, behind the frequent changes in the top management of real estate enterprises, it is closely related to the complexity and changeability of the real estate industry and the accelerated differentiation of the pattern of real estate enterprises. At a time when the real estate industry is bidding farewell to the "three highs" model and building a new pattern of development, the accelerated flow of talents in the real estate industry may continue.
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