The 10th Harbin International Fashion Week 2024, with the theme of the fashion decade of the "Belt and Road", will open on January 11 in Red Square, Xicheng, Harbin. This reporter learned from the press conference of the 2024 Harbin International Fashion Week held on January 8.
It is understood that this Harbin International Fashion Week is jointly sponsored by the China National Textile and Apparel Council, Heilongjiang Provincial Department of Industry and Information Technology, Heilongjiang Provincial Department of Commerce, and Heilongjiang Provincial Department of Culture and Tourism. This year's Harbin International Fashion Week will be composed of five major sections: "big show, conference, signing, exhibition, and festival", and will hold a series of wonderful activities such as the international designer release show, the top 100 ready-to-wear brand show, the Longjiang intangible cultural heritage fashion show, the world fashion designer and buyer docking salon, the 10th anniversary retrospective exhibition of Harbin Fashion Week, and the Bingcheng Fashion Festival with the participation of the whole people. The China National Textile and Apparel Council will also cooperate with Harbin Comprehensive Bonded Zone, Harbin Institute of Technology High-tech and Hongbo Business to promote the "China's textile and garment industry to the north to open up the development headquarters", and build a new highland for the textile and garment industry to open up to the north.
The scene of the press conference.
According to reports, compared with previous sessions, this year's Harbin International Fashion Week will present five highlights: "International Design + Ice and Snow", "Intangible Cultural Heritage Clothing + Ice and Snow", "Science and Technology Aesthetics + Ice and Snow", "Industrial Upgrading + Ice and Snow" and "Fashion Show + Ice and Snow Carnival".
In terms of "International Design + Ice and Snow", 30 world-renowned international designers from 26 countries and regions, including China, Russia, France, Thailand, and Singapore, will make the world premiere of their works. Each international designer also designed a fashion costume with the theme of ice and snow for this Harbin International Fashion Week, and held a joint release show at the opening ceremony to present Harbin in the name of ice and snow fashion.
In terms of "intangible cultural heritage clothing + ice and snow", the opening ceremony of this year's Harbin International Fashion Week will perform the Longjiang intangible cultural heritage fashion show and show the inheritance and innovation of Longjiang intangible cultural heritage clothing.
In terms of "science and technology aesthetics + ice and snow", this year's Harbin International Fashion Week highlights the display and application of new technologies and new materials in the field of clothing and fashion.
In terms of "industrial upgrading + ice and snow", the "China Textile and Garment Industry Opening and Development Conference" will be held, and experts and scholars will focus on hot topics such as the industrial layout, marketing channels, cultural consensus, and policy interpretation of Chinese brands to the international market, and provide suggestions and suggestions for Chinese textile and garment brands to the world.
In terms of "fashion show + ice and snow carnival", various forms of fashion experience activities will be held such as the beautiful "Fashion Ice and Snow Queen", fashion beauty salon, and national runway show to attract the general public and tourists to form a strong atmosphere of "watching big models, enjoying fashion, and enjoying ice and snow".
It is understood that Harbin International Fashion Week has been successfully held for nine sessions, integrating global fashion resources with its international vision, focusing on both ends of "creative design" and "marketing", and promoting the high-quality development of Longjiang's garment industry. Up to now, more than 1,300 international designers from more than 70 countries and regions have made global releases at Harbin International Fashion Week, demonstrating the radiation and driving ability of Harbin International Fashion Week, and injecting new vitality into the development of Harbin's fashion and creative industries.
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Reporter: Photo by Ma Zhibo **.
Editor: Bo Xun.
Review: Yang Ye.
Co-ordinator: Sun Da.