Recently, the DS7 luxury SUV ushered in a first-class price reduction, with the price reduced from 250,000 to 130,000, which has attracted strong attention from the market. This article will delve into the current sales status of the DS7, the new car style, and whether this price reduction is worth consumers' attention.
The current situation of sluggish sales of DS7.
Sales of the 2022 DS7 in the domestic market have been sluggish, with cumulative sales of only 22 units in 2021 and 80 units in 2022. Even in 2023, the sales performance of the DS7 has not improved, with 262 units sold from January to November. In the luxury SUV market, the DS7's share and ranking are quite sluggish, and there is almost no presence.
The DS7 luxury model was unveiled.
In order to boost the sales of the DS7, in November last year, DS Motors launched the DS 7 Montmartre 10th Anniversary Collector's Edition. As a new model of the year, the car basically continues the previous features in terms of exterior design and configuration, but adds additional configurations such as "10th Anniversary Collector's High-end Art Car Sticker" + "Exclusive Camping Set".
The DS 7 Montmartre 10th Anniversary Edition features a sleek and sporty exterior design, with LED headlights and beaded daytime running lights that give a strong sense of ceremony. The interior of the car features a unique black and gold color scheme, luxurious Vinyl leather seats, a leather multi-function steering wheel and a gold center console trim, while being equipped with 123-inch full LCD central control screen, 12The 3-inch high-definition instrument cluster and DS Connect intelligent interconnection and other configurations highlight the sense of luxury and technology.
The reason for the steep price reduction strategy.
In the face of fierce competition in the luxury SUV market, the DS7 has opted for a significant price cut to stimulate sales. It is reported that the guide price of the 2022 DS 7 Montmartre 10th Anniversary Collector's Edition model is 249,900 yuan, and now the price reduction discount has been reduced to 13990,000 yuan. Such a price reduction has undoubtedly pushed the DS7's price-performance ratio to the peak, comparable to the Audi Q5 and other competitors in the same class. This could be an opportunity for DS7 to reassert its presence in the market.
Are consumers paying attention?
For consumers, the DS7's significant price reduction does provide a rare opportunity to buy a car. 13.The price of 990,000 yuan is almost unmatched in the same class of luxury compact SUVs, especially in the configuration and sense of technology of the DS7 luxury model. However, it is worth noting whether this price reduction strategy is just for clearance processing, or whether there are other factors, consumers should fully understand and make careful decisions when buying a car.
Overall, as a luxury SUV, DS7 has shown a strong cost-effective advantage under this sharp price reduction. For those consumers who are looking for high-quality luxury cars, the price of the DS7 at this time is undoubtedly an eye-catching highlight.