If you ask which serious brands will not associate it with "domestic products" when you hear it, there should be Clarins, Kaile Stone, Laneige, Alien, etc., and there is really a domestic brand among the brands I mentioned - Kailas, a domestic outdoor sportswear brand founded in 2003.
The first time I heard this Chinese name, I thought it was a French or German brand, such as Germany's Beiersdorf, or France's Clarins, which sounded like the same style as them, but definitely not like American brands because they didn't read so badly.
At the beginning of its establishment, Kaile Stone did not blindly move towards the full category line of outdoor clothing, at that time, the domestic pathfinder had been established for 5 years, and foreign sportswear brands had also entered one after another, wanting to carve up a part of the market inside and outside, Kaile Stone chose the route of "less and fine" - its brand slogan is "only for climbing", and the outdoor clothing category it just specialized in was indeed "climbing".
By the way, this brand name comes from the English name "kailash" of Kailash in China. Kailash is known to everyone as a high-altitude region, and its famous landmark, Mount Kailash, is covered in snow and ice all year round, and is the main peak of the Gangdis Mountains, which stretches for thousands of miles
To this end, the slogan of "only for climbing", Kaile Stone has sponsored large-scale climbing activities & competitions at home and abroad for many times, which can not only obtain field trip data, but also test the specific performance of its clothing in practice.
Kaile stone has put a lot of effort into climbing clothing, both "air cube", "heat gathering technology" and "Kaile stone arc" and other scientific and technological research and development, and a number of practical data, so how to professional, oriented, effective promotion is worth considering, Kaile stone's choice is to sponsor athletes, such as Brazil's Marcos Costa, Australia's James Kassay, Russia's stanisl** , Liu Yong and so on, these professional athletes are the guests of Kaile Stone, and they once brought the professional equipment of Kaile Stone to the world stage. Therefore, Kellerstone also has a certain reputation in the international extreme sports community.
In terms of honors, Kaile Stone Extreme Heating Underwear won the silver medal of the first Asian Outdoor Industry Design Award, Kaile Stone Entheos technology ice axe won the silver medal of the second Asian Outdoor Industry Award, and in 2014, Kaile Stone "Niu C" men's climbing wash denim 7 points pants and Kaile Stone professional climbing snow cover won the ISPO Asian Product Award (ISPO Award Asian Products).
In 2016, at the 11th Asian Outdoor Exhibition, Tabary Harness, the ultra-light harness of Kaileshi, won the silver medal for mountaineering equipment, the women's zipper multi-functional ultra-thin windbreaker won the women's product award, and the men's alpha lightweight warm cotton clothing won the gold award.
At the 2020 Asia Outdoor Equipment Awards, four products won awards: Ski-Mont Jacket won the Gold Award in the Climbing Category, Fuga Athlete won the Silver Award in the Running Category, and Aoyun Light20 won the Silver Award in the Running category, and the Flying Wing Air 5 won the Excellence Award in the Running category.
And so on and so forth. In terms of style, compared with the style of domestic outdoor sports brands, Kaile Stone can be regarded as the most outstanding one that combines professionalism and fashion, based on this, we can temporarily compare it with Columbia Outdoors in Colombia. And there are many of its best items, such as Kailas' new generation of running shoes, elastic trousers, windproof fleece jackets, jackets, etc., which are all cost-effective choices.
For example, Kaile Stone Kailas's ** clothing (sunscreen clothing), waterproof, splashproof, sunscreen and windproof (UPF50+), the material is light and thin, can be folded and stored, and the slim fit with a degree of relaxation is matched with the quick-drying pants and hiking shoes of Kaile Stone, which looks very refreshing and clean.
In addition, the dual comfort of antistatic + warmth makes the jacket of Kellerstone also suitable for the north with strong wind and sand, or the south in the wet and cold rainy season.
In the hot summer, T-shirts have naturally become the most common summer item on the street, although it is cool to hide in an air-conditioned room, but it is still unbearable to want to go out and play. The Kellerstone antibacterial quick-drying T-shirt series uses Ploygiene antibacterial technology, which can keep it fresh and clean for a long time even if it is covered with sweat. The high-stretch, stretch Ploygiene antibacterial T-shirt is paired with a pair of lightweight and casual quick-drying and breathable shorts Detachable two-section quick-drying pants are a good experience for whether you are playing sports or going to work and school every day.
In severe winter or early spring and late autumn, compared with a piece of clothing that is not differently worn, Kaile Stone's idea of keeping out the cold in autumn and winter is step by step, and different environments put forward different warmth countermeasures to break them one by one.
For example, under 5-15 times, the ultra-thin and easy down jacket equipped with Kaile Stone "Air Warm" air heating technology, 700FP high fluffiness large down (90% + filling amount) brings high warmth, of which the down is also 130 steam sterilization + 1000+ cleanliness and 0 odor;Only 430g (L size as an example), light and flexible, high-density water-repellent material, waterproof, windproof, easy to clean, rain and snow not easy to get wet.
This is still the lightest and most comfortable choice for Kellerstone to cope with the corresponding cold environment.
For the "light cold" range (-5 - 5), a lightweight high-end version of the 800 puff down jacket can be done. Built-in large goose down with a fluff of 800+, the inner layer can easily add 3 heat reflection technology, and the appearance is also a high-density splash-proof, waterproof and windproof technology fabric, which is light enough to be worn as an inner layer;
About 10, equipped with Kaile Stone "Mid Warm" heating technology, filtertec waterproof and splashproof fabric brings three layers of dry and refreshing clothing environment (waterproof-windproof-moisture permeable), 700+ high fluffiness goose down locks in more heat, and the seam full presser foot process not only strictly prevents water seepage, but also cooperates with Kaile Stone in the past 20 years of ultra-fine stitching process, which is not easy to drill down and achieve a severe cold home run.
After the cooperation between Kellerstone and Gore-Tex, a leading manufacturer of Arc'teryx fabrics, based on the upgraded GORE-TEX 3L material of Century Cloth, the micropores of the fabric are about 20,000 times smaller than the water droplets.
For -20 severe cold weather, increasing the amount to 260g of high-fill goose down (fluffiness 650fp + cleanliness of more than 1000) is the key to keeping warm, and in the extremely cold weather of -30 and below, Kaile stone tooling thickened down jacket its "inside and outside" three-layer "triple temperature technology", the inner layer +3 heating, the middle layer of goose down efficient warmth, the outer layer of a comprehensive response to the snowstorm weather, for the severe cold "those who come do not refuse", the so-called each break.
And in the extremely cold weather of -30 and below, it is necessary to open the "super warm" comprehensive and extreme warmth lock technology flow of Kaile Stone - whether it is the Kaile Stone tooling thickened down jacket that emphasizes comfort, its "inside and outside" three-layer "triple temperature technology" (inner layer +3 heating, middle layer goose down efficient warmth, outer layer to fully cope with snowstorm weather) "to the cold does not refuse", or to "ice peak" The high-performance series of Kairstone water-repellent down jackets (Gore-Windstopper shell fabric + 900 high fluffiness water-repellent goose down) that dominates extreme weather with technology has naturally followed Kellerstone's solution ideas for outdoor extreme climate classification and response, and breaking them one by one.
Of course, in a similar cold environment, the thickened jacket and pants made of Filtertec 2L technical fabric can also be competent. There is also a Polarmate 200 fleece liner with a thermal energy matrix inside, which can be worn alone or outdoors, and with the implanted anti-static silver fiber, it is warm and comfortable without static electricity disturbance, which is very suitable for autumn and winter.
In addition, Kaile Stone's detachable down jacket jacket design can be turned into a windproof jacket when you go out, and it can be taken off into casual clothes when you return indoors.
Super Running Shoes Mountaineering shoes, Kaile Stone has Filtertec splash-proof upper design technology, KART breathable insoles, Kaile Stone Kailas specializes in anti-slip and wear-resistant outsole, coupled with environmentally friendly and lightweight comfort, which makes Kaile Stone hiking sneakers and other series can be well adapted to bad weather such as ice, snow and rain.
Naturally, city travel is not a problem.
Regarding the positioning, introduction and R&D technology bias of outdoor sports extreme sports brands at home and abroad, I have written about Columbia Colombia and Pathfinder in the United States before, and I should also write some other brand stories in the future.
Warm Winter Good Thing Award