On December 10, the 2023 Rural Revitalization Conference and People's Choice (Rural Revitalization and Local Excellence) Centralized Selection Conference was held in Beijing. The case of "Amendment Pharmaceutical: Building a Demonstration Area for Standardized Agricultural Planting and Promoting the Adjustment of Rural Industrial Structure" by Amendment Pharmaceutical Group was recommended as the "2023 Rural Revitalization Innovation Case". This event was organized by People's Daily Online and relevant ** units, aiming to deeply study and implement the spirit of the 20th National Congress of the Communist Party of China Xi and effectively help the high-quality development of rural revitalization work in various localities and units. The shortlist of "2023 Rural Revitalization Innovation Cases" announced by the conference aims to explore typical experiences and achievements that can be replicated and promoted, gather more social forces, and help rural revitalization make new progress and take new steps in agricultural and rural modernization.
Rural areas account for more than 97% of the country's land area and assume the important function of providing ecological barriers and ecological products for the country and cities. The implementation of the rural revitalization strategy is an inevitable requirement for the realization of the "two centenary" goals and the common prosperity of all people. The role of correction in rural revitalization is mainly reflected in the development of understory economy, especially in the development of understory medicinal planting. As early as 2003, the GAP Chinese herbal medicine cultivation demonstration base project was launched and the GAP office was established. At present, in Inner Mongolia Autonomous Region, Shandong, Sichuan, Anhui and other provinces and cities, nearly 100 standardized Chinese herbal medicine cultivation and planting demonstration bases have been established with the business model of "company base + cooperative unit + farmer". The Chinese herbal medicine planting base distributed in more than 20,000 hectares across the country provides an effective way for local farmers to increase their income and get rich, and promotes rural revitalization.
In addition, rural revitalization and the development of the traditional Chinese medicine industry need more young people to participate in the understory economy. In order to promote the development of rural economy and understory economy, the "National Wind Hundred Grass Plan" has been recently revised and launched. The program will leverage the hot spots of traditional Chinese culture to renew the image of herbal medicine, and through interesting stories, let more people in the "Z generation" understand, know and fall in love with Chinese herbal medicine. At the same time, the amendment will go deep into pharmaceutical factories and planting bases, and call on more young people to find employment and entrepreneurship opportunities in the understory economy, so as to promote the development of the rural economy.
As a new industrial form, understory economy has become an important engine for rural development. The investment of large pharmaceutical companies such as correction has brought rich resources and advanced technology, and the active promotion of Chinese herbal medicine culture and public welfare publicity activities of the Chinese medicine industry will also bring more attention and talents to the forest economy, and the dream of rural revitalization will surely become a reality.