Not long ago, there was a news on the Internet, revealing that Huawei will jointly build a million-level car with JAC, which will be benchmarked against Mai**, the news has aroused heated discussions among netizens, and coincidentally, Denza Automobile has also turned its target to Mai**, Zhao Changjiang, general manager of the Denza Sales Division, said on social ** not long ago, Denza Automobile will build a double flagship car next year, according to its statement, these two new cars will be benchmarked against the Porsche Paramela long wheelbase version, Mai**S-class.
Shortly after his voice, a set of spy photos of suspected new models of Denza were posted on the Internet, which can be seen that the body posture is slender and sporty, and it is expected to be positioned as a large car, which is the sedan that benchmarks the Porsche Paramela.
Although the actual car in the spy photos covers a lot of camouflage, it can be seen that the front face has a slender light cluster, and the upward design can enhance the visual impact of the front face, but the lights in the spy photos are not in the final mass production state, and the entire front shape is low and sharp, which is expected to bring excellent drag coefficient.
The side styling looks very amazing, the body length and wheelbase are very powerful, which can bring a more powerful aura, as well as excellent driving space, and the size of the wheels is also relatively powerful, which matches the body harmoniously.
After looking at the spy photos of this new car, and then looking at the Porsche Paramela, it is obvious that there is a similarity in the side posture of the two cars, and it seems that this new car will have a strong pertinence from the appearance.
Porsche Paramela).
The reason why DENZA will launch a sedan next year, we look at the current model layout of DENZA and have a total of 3 models on sale, including DENZA N7, N8 and DENZA D9, which are respectively positioned in medium-sized SUVs, medium-large SUVs and medium-large MPVs, so it is currently blank in the sedan market, which also urges DENZA to accelerate the layout of sedans, after all, the competition of new energy vehicles is very fierce, and a number of competitors are also flying, leaving less time for DENZA.
DENZA N7) From the fact that DENZA will build a dual flagship sedan next, it can be seen that DENZA's "ambition" is indeed not small, and it will directly benchmark against ultra-luxury as soon as it is launched, which inevitably makes people question whether DENZA has this appeal, and whether consumers are willing to pay is the key. In the past 11 months, Denza D9 defeated Buick GL8 to become the MPV sales champion by virtue of its monthly sales of more than 10,000 units, so far, the cumulative sales of DENZA D9 this year have approached 110,000 units, and it has also won other MPVs in cumulative sales, which proves that DENZA does have a certain brand appeal.
Denza D9) but also need to note that in addition to the Denza D9, the sales performance of Denza N7 and N8 is quite average, and the overall sales of Denza Auto in November were 11,843 units, of which only Denza D9 sold more than 10,000 units, which means that the monthly sales of Denza N7 and N8 together are less than 2,000 units, so Denza has brand appeal, but it is indeed limited.
In the field of new energy vehicles, consumers are not as obsessed with luxury brands as before, and are more inclined to value sincerity and product power than to pay for the brand premium, so we can see that the market response of Mercedes-Benz's EQ series is mediocre, Porsche's sales in the Chinese market have also declined significantly, and the pace of new energy layout is slow, which is a good time for other brands to overtake.
At present, it seems that Denza has seized the opportunity one step ahead, although the result is unknown for the time being, but at least the courage is commendable, and it can be seen from Zhao Changjiang's reply to netizens that these two flagship sedans will surpass Porsche Paramela and Mai**S-class in intelligence, comfort, acceleration and handling, and will also make up for the lack of rear space in Paramela and the lack of softness of S-class seats, which can be said to be quite worth looking forward to.
The two flagship sedans will be released in the first half of next year, and from the perspective of timing, the best time is naturally the Beijing Auto Show in April.
For consumers, in the future, there will be a quality benchmark ultra-luxury, and the most considerable choice, whether you buy it or not, at least it is worth looking forward to.