Recently, affected by the cold wave weather, all parts of the country have entered the snow season, and ice and snow sports have also entered a new round of climax. The entry "conspicuous bag of the ski resort" quickly rushed to the hot search, and as of the end of December, the number of readings has reached 4600 million, with 88 million interactions50,000, the real-time popularity rushed into the top three, attracting netizens to check in and share in the comment area.
Skiing ** my winter depression" "Ice and snow sports have redeemed the busy green life of migrant workers" "Skiing and hot springs are the best cp in Hebei in winter" "Skiing is really a sport that constantly breaks through itself, and this breakthrough is equally applicable to other things in life, which can constantly remind yourself not to set limits and gradually raise your ceiling. "In fact, ice and snow sports are quite suitable for introverted children, who can experience the feeling of standing on the top of the mountain and pointing out the country alone, as well as quietly listening to their own breathing and the sound of the wind whistling in their ears when going down the mountain, do you understand the feeling of loneliness and darkness?It's addictive!The novel experience brought by ice and snow sports has won the unanimous resonance of young people, reflecting the nourishment and comfort of the soul of the "ice and snow sports spirit" in the current era.
Ice and snow sports trigger a social "heat effect" and constantly meet the needs of the people for a better life. Ice and snow sports not only belong to professional athletes, but have also "flown into the homes of ordinary people". In recent years, by vigorously promoting the strategy of "expanding from the south to the west and expanding to the east", China has formed a new situation in which the southeast and northwest echo each other from afar, and the winter and summer seasons have their own characteristics. Ice and snow sports have realized the transformation from niche to mass, from regional to national, from winter to all-season, to better meet the rich sports needs of the masses. The number of people participating in ice and snow sports has increased substantially, ice and snow sports have been rapidly promoted among the majority of young people, and ice and snow sports for the disabled have been widely carried out. According to the "Research Report on the Development of China's Ice and Snow Industry", the number of ice and snow sports in 2023 has exceeded 3400 million, of which 60 are young people. With the "east wind" of the Winter Olympics, ice and snow sports played a "song of the four seasons";The ice and snow sports system has begun to take shape, changing from "cold resources" to "thermal effects". From competitive sports to mass sports, from a sports power to a healthy China, it is not only beneficial to enhance the national physique, but also increases the people's sense of happiness and gain.
Ice and snow sports promote the new situation of cultural tourism development, and the "white economy" gives birth to new opportunities for industrial development. Due to the successive development of high-level international and domestic competitions, the scale of the ice and snow sports market continues to expand, and the consumption structure of ice and snow tourism is also developing in the direction of diversification, specialization and segmentation. It is estimated that by the end of 2023, the output value of China's ice and snow sports will reach 890 billion yuan. New ice and snow economies such as "ice and snow + leisure tourism", "ice and snow + health care" and "ice and snow + education" are rapidly emerging, the ice and snow economic chain of "sports + cultural tourism + consumption" is constantly expanding, and the "white economy" continues to heat up. The ice and snow economy has also extended to the fields of ice and snow equipment manufacturing and intelligent services, giving birth to a number of innovative enterprises focusing on ice and snow equipment manufacturing. The introduction of various preferential policies has further enhanced the reception capacity of winter tourism and provided tourists with more comprehensive tourism services. The "ice and snow economy" has broken the traditional winter tourism model, injected a pulse of enthusiasm into the "cold resources", and revolutionized the industrial system of winter tourism, and the future ice and snow industry will show a unique "Chinese face".
Ice and snow sports have opened up international channels and gradually shown the "1+N" multi-dimensional effect. Ice and snow sports are the "half of the country" of modern sports, and the development momentum is strong. On the one hand, it has opened up the international channel, increased the amount of foreign investment, introduced foreign investment, strengthened cooperation, and continuously improved the economic level. On the one hand, the cultural export of Chinese ice and snow sports, strengthen cultural exchanges with the "snow power" in the northern hemisphere, and form a new pattern of comprehensive flowering on ice and snow. On the other hand, we will make use of global high-quality resources to strengthen talent training. Absorb international advanced technology and training methods, actively introduce foreign high-level talents in ice and snow sports, bring advanced technical concepts to China's ice and snow sports, drive the rapid growth of China's local coaches, and expand the team of ice and snow talents.
Nowadays, "driving 300 million people to participate in ice and snow sports" has become a reality from a vision, and the seeds of ice and snow sports are taking root and sprouting in the land of China, bringing health and joy to more people, adding the brilliance of the times to a better life, and providing Chinese wisdom and Chinese solutions for the innovative development of ice and snow sports in the world.
Source: Jingchu Network (Hubei ** Network).
Author: Liu Manru (Yichang Yiling).
Editor-in-charge: Zhan Qiang.