In the process of new energy transformation of many domestic automobile brands, GAC Trumpchi's strategy may not be the most radical, but its transformation strategy led by actual demand is in line with the actual situation of the current automobile market, especially in the field of MPV.
At present, GAC Trumpchi has launched a series of diversified MPVs such as E9, E8, etc., which are suitable for business, home and other scenarios, and have excellent flexibility. In particular, the E8, which received enthusiastic attention from consumers at the Guangzhou Auto Show not long ago, has now begun to be officially delivered, and has the potential to become the best family car choice in the price range of 250,000 yuan.
It should be emphasized that the core needs of business MPV and home MPV users are similar, including comfort, power, and a moderate sense of technology and luxury. But at the same time, there are obvious differences between the two, business MPVs focus on a prominent sense of status, while family MPVs emphasize more practicality and leisure, and bring a pleasant travel experience at low cost as much as possible. Based on this, the Trumpchi E8, which is tailored for Chinese families and positioned as a "Qijia villa", came into being, providing consumers with a richer choice.
The family MPV is the tuyere, and the Trumpchi E8 is prepared!
At the delivery meeting, Guo Baixun, deputy general manager of the passenger car business of Guangzhou Automobile Group Co., Ltd., revealed the three stages of the development of family cars: the initial stage was dominated by cars, symbolizing social status (10 era);Secondly, with the SUV as the core, it represents personal enjoyment (20 era);Finally, represented by the E8, the family car has entered a whole new era, dedicated to meeting the needs of every member of the family (30 era);
We know that the pandemic over the past few years has had a profound impact on people's lifestyles, especially when it comes to mobility. In the past, people were more inclined to use public transportation for long journeys. However, with the outbreak of the pandemic, regional lockdowns and traffic restrictions have prompted people to opt more for private vehicles for family excursions, especially camping. For example, during the recent National Day and Mid-Autumn Festival holidays, most people chose to drive their private cars to camp in tents in the suburbs, a trend that even led to the sale of camping tents from outdoor brand Decathlon.
In addition, with the relaxation of China's fertility policy, many middle-class families have chosen to add more family members, a change that has also contributed to the increasing popularity of family MPV models. For families with multiple children, a seven-seater MPV is clearly more suitable than a five-seat SUV. When a family travels with two children and a safety seat, a five-seater car appears cramped, while a seven-seater car is more spacious and comfortable.
In the case of the E8, the most attractive feature of this car is its flexible seven-seat layout and transformable space design. Its vehicle size is 4920mm1900mm1760mm, the wheelbase reaches 2930mm, and the interior area is 520m, the cabin volume is 615m³。Its multi-scene seat free combination mode can flexibly adapt to the travel needs of different people, such as the 2+2+3 seven-seat layout can meet the whole family's travel;The first and second rows of seats can be combined into a large four-seater mode;The zero-gravity seat and the passenger seat on the right side of the second row can form a reclining state;The three-row seats can be flipped to hide or folded back 90 degrees, which is suitable for a variety of leisure scenes such as viewing, drinking tea, and fishing. In addition, the E8 also introduces a rear side sliding door design, which is specially tailored for family users who pursue a high-quality green travel experience.
A less "business" home MPV
The design of a family MPV must be reborn and get rid of the business style carried by the MPV itself. From the perspective of exterior design, the Trumpchi E8 adopts a new family-style front face design, the middle grille is decorated with chrome elements, the headlights adopt a split design, and are equipped with a through-type LED light strip. On the outside, the car is also equipped with stylish elements such as 18-inch two-tone wheels, continuous taillights and a floating roof, highlighting the youthful and stylish style.
Entering the car, the Trumpchi E8 shows a chic interior style. In terms of front design, the E8 combines two major elements: simplicity and practicality, including a frameless instrument, a large floating central control screen and a delicate electronic shift knob, which not only provides a rich sense of technology, but also brings a wide field of vision to the driver. In addition, the interior of the car has been designed with everyday details in mind, such as storage for water bottles, mobile phones and keys, as well as additional storage space next to the air conditioning vents, which not only provides convenience, but also allows for small potted plants to create a home-like atmosphere in the car.
In terms of functionality, the E8 is equipped with a crystal electronic shift mechanism, a storage compartment with a cover, ambient lighting, and a 50W wireless charging unit for mobile phones. The high-end model also adds practical functions such as automatic headlights, multi-layer soundproof glass, privacy glass, sensor wipers, and electric trunk.
As a high-end MPV, the second row is equipped with individual seats with armrests, supports electric adjustment, seat heating, ventilation and massage functions, and is equipped with a charging port. The interior of the car is also equipped with standard features such as a panoramic sunroof and an eight-speaker surround sound. In terms of software, the E8 is equipped with the ADIGO in-vehicle intelligent system and the Qualcomm Snapdragon 8155 chip, which provides a smooth operation experience and system smoothness. All models are equipped with a 360-degree panoramic image as standard, and the high-end models also provide L2 driver assistance functions to increase the safety of daily travel.
In terms of power, the Trumpchi E8 is equipped with 2 as standardThe 0L+2-speed DHT plug-in hybrid system has a CLTC pure electric range of 150km, and the fuel consumption is only 5 per 100km in the state of power lossThe 7L 100km provides users with more travel options and lower maintenance costs than traditional MPVs. With its advanced technology and comprehensive performance, this model will undoubtedly become a bright spot in the new energy vehicle market, leading the new trend of the household MPV market.
Electric EV:As for GAC Trumpchi's position in the MPV market, I believe no one will have any doubts. From January to November, the cumulative sales of the Trumpchi MPV family were close to 150,000 units, and the sales volume exceeded 10,000 for 10 consecutive months, winning the first place in the MPV market. In addition to the star models Trumpchi M8 and M6 in terms of sales, the Trumpchi E9 in the new market this year also occupies a place in the high-end hybrid MPV market.
The advent of the new model Trumpchi E8 not only makes up for the gap of GAC Trumpchi in the mid-size MPV market, but also injects new possibilities into the promotion of hybrid MPV in the home market. Through continuous development and innovation, GAC Trumpchi continues to continuously enhance its position and influence in the market with products and services that meet the needs of consumers. GAC Trumpchi is actively exploring and innovating to promote the new energy transformation of China's auto market step by step.