Among the new power car companies, Nezha is a relatively low-key brand, it starts from the low-end market, gradually launches higher-level products, and enters more market segments. According to the sales data released by Nezha Automobile, Nezha delivered 12,506 new cars in November, and as of the end of November this year, the cumulative delivery has reached 370411.
In terms of product line, Nezha Automobile has covered the small SUV, compact SUV, medium and large sedan and sports car markets, and such a product line layout has more advantages than many new car companies. Now Nezha Automobile is about to bring a flagship SUV - Nezha L. The new car is the first SUV model of the Shanhai platform, so the question is, what new technologies will Nezha L use this time?As a large 5-seater SUV, will Nezha L be involved in less than 200,000?
What is the level of overall strength?
In 2023, Nezha Automobile has successively launched models such as Nezha GT, 2024 Nezha S, Nezha AYA, and Nezha X, realizing the adjustment of the focus of product structure and sales structure.
It should be said that 2023 is a year of upward and high-quality development of the Nezha automobile brand, and it has taken the initiative to adjust four major aspects, including the adjustment of the focus of product structure, the upgrading of sales structure, the adjustment of domestic and foreign market structure, and the in-depth layout of the whole industrial chain. And Nezha L is an important part of Nezha's strategic structural adjustment.
The launch of Nezha L is not only a new member of Nezha Automobile's product line, but also an important layout of Nezha Automobile's global electric vehicle market. This car combines dynamic design, outstanding performance and advanced technology, effectively embodying the brand philosophy and future vision of Nezha Automobile.
Nezha L is a large five-seater SUV for family users, and it is also the first SUV model under the Shanhai platform of Nezha Automobile, which will form a distinct technical difference with the SUV models launched by Nezha Automobile in the past, bringing users a comprehensive upgrade of performance, space, comfort, safety and economy, and will also be the Nezha version of the "refrigerator color TV sofa" solution.
You must know that the Shanhai platform is a full-stack self-developed intelligent and safe vehicle platform of Nezha Automobile, which has the characteristics of "high safety, high scalability, high intelligence and environmental friendliness", and is also a high-level new energy vehicle platform in the industry. The previously launched Nezha S and Nezha GT are both based on this platform, showing high security and technological leadership, and have achieved excellent results in authoritative evaluations such as China Insurance Index and JD Power. As the latest model of the Shanhai platform, Nezha L will also be equipped with Haozhi Technology Brand 20 Haozhi range extension technology makes the car more efficient and energy-saving.
How much is the right price?
According to the cost-effective strategy that Nezha has been focusing on before, will this car be involved in less than 200,000 yuan?In this regard, we can first take a look at what level of medium and large SUVs in the market is. First of all, it can be determined that the pure electric medium and large SUVs of about 200,000 yuan are not small at present, among which the starting price of Buick E5 and Feifan R7 is less than 200,000 yuan, and the starting price of the Jiyue 01 that has just completed the official drop is close to 220,000.
Based on the characteristics of these medium and large SUV low-profile models, we found some commonalities, one is that the battery capacity is almost above 70kWh, and the endurance is also around 550km, some low-profile models will use lithium iron phosphate batteries, in addition to Buick E5, the power of other models is almost greater than 200kW, and the configuration includes intelligent car machine, large screen, There are not many differences in driving assistance, all support L2 level driving assistance, but there is no lidar, so it can be judged that the pure electric medium and large SUV can be less than 200,000, which is not difficult, but is it difficult for Nezha L?
Judging from the configuration performance of Nezha L, it will be equipped with BYD's Fodi battery, with a battery capacity of about 72kWh, which is at the same level as the medium and large SUV just mentioned, and the "pure electric standard 500" displayed in the information should also be the version of the model, and we speculate that the pure electric range is more than 500 kilometers. In terms of motors, the information shows the CRRC 170kw motor, the power is not too high, but the power of this motor, ** quotient and Nezha S are exactly the same, so there is a high probability that the same motor as Nezha S will be used directly. In the spy photos, we also saw Nezha L interior information, including embedded LCD instruments, large-size central control screen and co-pilot entertainment screen with a continuous screen design, and the scientific and technological performance is also the mainstream level of the same level. Therefore, based on more than 500 kilometers of pure electric battery life, battery capacity of more than 72 degrees, motor power of 170kw, large screen and other information, it is not difficult for Nezha L to achieve less than 200,000 yuan.
*In terms of pricing, from the pricing of Nezha's existing models, it has always been more pragmatic, and the starting point of the Nezha S extended-range version of the model is 15980,000 yuan, 19 for the pure electric versionStarting from 980,000 yuan, considering the ** system of the domestic market, the kitten is expected to be slightly higher than the Nezha S, on the grounds that it is an SUV model. Considering the actual situation of the current market, Kitten is expected to start at the Nezha L extended range version** or 16980,000 yuan, 20 for the pure electric versionFrom 980,000 yuan.
It is true that Nezha's cost-effective product strategy is easy to make a breakthrough at the sales level, but it also means that Nezha's profit margin is much lower than that of other brands. Considering the increasingly fierce competition in the new energy vehicle market, whether Nezha, which has limited profit margins, can successfully turn around its losses may be the focus of attention of the capital market.
However, the Nezha brand is not without advantages in the new energy market, and its two platforms, "Shanhe" and "Shanhai", have been carried on the car, respectively in the low-end and high-end markets. With its own core technology, Nezha Automobile can be regarded as an extra layer of "bargaining chips" in the future new energy market.
Electric EV:The competition in the automobile market is fierce, and if Nezha Automobile wants to stand tall in the future new energy market, it must come up with more competitive products, so Nezha L's product design and pricing are particularly critical. Compared with the same level, it is not too much of a problem for Nezha L to reach less than 200,000 yuan, and referring to the battery, electric drive and related configuration information, Nezha L seems to have this plan.
But the difference is that the money saved by Nezha L in building a car should not be for the sake of rolling ** this time, but preparing to upgrade the Shanhai platform 20 some new technologies, including 800V, electronic and electrical architecture, etc., in this way, in the case of **, close performance, Nezha L can show more technical advantages, which should be more popular with users in the future competition.