Community** Mini Program, as a new type of online shopping model, is gradually changing consumers' shopping Xi. The concept of private domain e-commerce, that is, the enterprise sells goods and provides services through its own channels such as social networking ** and small programs, and its core is to establish a deep connection with users to achieve precision marketing and personalized services. This article will analyze the user portraits and behaviors of the community** Mini Program.
1. User portrait of the community** Mini Program.
1.Age distribution: The main user groups of the community** Mini Program are concentrated in young and middle-aged people aged 25-45, who have strong spending power and desire to buy, and are better at accepting new things and willing to try new shopping methods.
2.Geographical distribution: The users of the community** Mini Program are mainly distributed in first- and second-tier cities, mainly because the residents in these cities have a higher living standard and a higher acceptance of new things.
3.Spending power: Due to the relatively low level of goods in the community's mini programs, it has attracted a large number of consumers from the middle and low income classes.
4.Shopping needs: The users of the community** mini program are mainly families, and they have a greater demand for daily necessities such as fresh food and daily necessities.
2. Analysis of user behavior of community ** Mini Programs.
1.Shopping time: Users of the Community** Mini Program mainly shop in the evenings and on weekends, because users have more free time to browse products and place orders during this time.
2.Shopping frequency: Users of the community** Mini Program shop more frequently, and most users make purchases more than once a week.
3.Product selection: Users of the community mini program are more inclined to buy lower** products, especially for fresh food, they pay more attention to the quality of the product rather than the brand.
4.Payment methods: Users of the Community** Mini Program prefer to use electronic payment methods such as WeChat Pay or Alipay to make payments, which is also because most of them are familiar with and Xi this payment method.
5.User evaluation: Users of the community** Mini Program attach great importance to the reviews of other users, and they often check the reviews of other users before purchasing a product before deciding whether to buy it.
III. Conclusion. Through the analysis of the user portraits and behaviors of the community mini program, we can find that the main user groups of the community community mini program are young and middle-aged people, who are mainly distributed in first- and second-tier cities and have high consumption power and purchase desire. They spend their shopping hours mainly in the evenings and weekends, shop more frequently, are more inclined to buy items with **less**, and are very fond of using electronic payment methods to make payments. At the same time, they also attach great importance to the reviews of other users, and often check the reviews of other users before making a purchase. These features provide us with valuable information that can help us better understand the users of the Community** Mini Program, so as to develop more effective marketing strategies.