On the evening of December 27, the most panicked person may be Lei Jun.
The ZEEKR 007 that was launched a day ahead of schedule is really crazy, the SEA vast architecture that has laid the high-end status, the 8295 intelligent cockpit of the same model as the ZEEKR 001FR, 20-100km h acceleration in 84 seconds, as well as the Orin X intelligent driving chip and Huawei's 255-inch AR-HUD head-up display, then set at 20From 990,000 yuan.
Considering that ZEEKR 007 has already received 50,000+ pre-sale orders, this time Lei Jun may really have to convince the executives overnight. Otherwise, the Xiaomi Su7 that will be released on December 28 will most likely be the life of cannon fodder.
But what surprised Kung Fu Motors the most was Geely's extraordinary forbearance. It seems that the past three years have been dormant, just to wait for this moment to come.
(1) Three years of "moving forward with a load", just waiting for the market to mature
In March 2021, ZEEKR Intelligent Technology was officially established. At that time, Geely defined this brand, which represents the uncompromising performance of products and the ultimate user experience, and Krypton represents the technological symbol of the intelligent era. Starting from the first model, the luxury hunting coupe Zeekrypton 001, this seems to be an "unusual" brand.
ZEEKR 001 has been a "four-like" model from the beginning of its birth, on the one hand, it is the most excellent handling of the hunting coupe, but on the other hand, it must pursue space and passability comparable to SUV;The second car, the Zeekrypton 009, is even more extreme, obviously with excellent performance and ultra-high comfort, but it positions itself in the relatively niche pure electric MPV market;As for the third car, the Zeekr X, it is a very niche "small steel cannon" type since the era of fuel vehicles.
There are often many people in our industry who "regret" for ZEEKR, the cars are all good cars, but they are for consumers to find out the good. For example, many middle-aged users feel that this is not their own dish when they see ZEEKR 001 for the first time. For example, Li Xiang wrote a "small composition" to question the space of ZEEKR 009, which was finally proved to be an oolong, and the space design of ZEEKR is really in a new dimension. Such a hot point was exposed, and the result did not have much impact on sales, because people who bought cars of this level paid too little attention to Extreme Krypton.
In the past few years, ZEEKR has sold quite well, but it is just good, far from reaching the height of its product power, largely because it does not follow the usual path. For example, in the field of intelligence, when other new forces were "outsourced" to NVIDIA, ZEEKR was still desperately self-developing, and the result was that the speed of intelligent driving OTA has not been able to catch up with the new forces. For another example, although the free exchange for 8155 has attracted a wave of goodwill, it has also missed the window period of sales explosion.
In the past three years, we have heard countless times that I would buy it if it was what happened to Extreme Krypton, but it didn't. I also heard that many users "regretted", saying that they really shouldn't hesitate for so long when they bought ZEEKR, and they could enjoy it early when they bought it early. Now it seems that everything is preparing for the appearance of ZEEKR 007.
In the most mainstream market, with the most mainstream attitude, directly kill through the market.
(2) The true all-round electric car completely obliterates the shortcomings
Compared with the first three models of the ZEEKR brand, the biggest feature of ZEEKR 007 is that it is "mainstream". Although the minimalist design style continues in the exterior design, because of the use of the body proportions of luxury cars in the traditional definition, the ZEEKR 007 looks obviously much more coordinated, and at the same time does not lose the sense of technology.
The length, width and height of the new car are 4865*1900*1450mm, and the wheelbase reaches 2928mm, which is absolutely spacious and comfortable in terms of space. In fact, ZEEKR 007 did 818% of the largest car in the same class, and 462L of the largest trunk space in the same class, which should be the past few years to do 001 and 009 has been enlightened.
The new car is equipped with the industry's first Zeekr Stargate integrated smart light screen, which can demonstrate a variety of lighting effects, and the maximum brightness is 10,000 nits, which is definitely the finishing touch. The frameless doors and hidden water cuts also work seamlessly with the clam-style body, continuing the sense of technology of the ZEEKR brand.
ZEEKR 007 is also equipped with the latest 800V system, and the maximum power of the silicon carbide high-performance rear motor has reached 310kW, which directly enables this mid-to-high-end sedan to achieve 5-second acceleration, a real "big brick fly". As for the 4WD version, the official statement is to let everyone enjoy the performance parity brought by electrification.
In terms of battery life, the self-developed gold brick battery version has a range of 688km, and the Kirin battery version has a range of 870km, achieving the world's first pure electric range among mass-produced mid-level cars.
As for the most powerful part of everyone complaining about ZEEKR in the past, the new ZEEKR 007 has also made up for it. The new car is equipped with the new Qualcomm Snapdragon 8295 chip, and the computing power is currently the top level. Not only does it have strong interactive response capabilities, but it also adds customized functions such as AI large models and scene workshops, and its playability definitely surpasses that of other new forces.
Geely also added some "careful thinking", the central control screen, instrument screen, AR-HUD can display SR real-time rendering model, this is obviously a move brought by Meizu car machine, which makes people feel more intimate.
As for the field of intelligent driving, the LCC+ enhanced version of lane centering assistance is delivered on the bus, the first launch of NZP high-speed autonomous navigation assistance will cover all elevated, high-speed and closed roads in the country, and the NZP urban commuting mode and NZP urban autonomous navigation assistance are also being arranged. The OTA that old users have been thinking about is directly delivered here in ZEEKR 007, and it is the strongest computing power in the latest version.
And the new car also directly uses the integrated die-cast rear aluminum body technology, which is also Volvo's latest technology. Of course, Volvo's 720° all-round protective armor was also taken by ZEEKR 007.
It is conceivable that the control of Extreme Krypton is inherently invincible. This time it is the most suitable mid-size car for driving control, and at the same time, it has the strongest and highest extreme body blessing, and the playability has reached a new level.
To put it simply, ZEEKR 007 is indeed armed to the teeth this time.
(3) Kill through the medium-sized car market, ZEEKR 007 all have to be killed
When the pre-sale was opened in a low-key manner at the Guangzhou Auto Show, the slogan of ZEEKR 007 was to benchmark against Tesla Model 3. At that time, many people questioned why such a strong strength should be compared with the Model 3, which is completely crushed.
Then, in order to 22After the ** pre-sale of 50,000+ from 990,000 yuan, ZEEKR 007 chose to reduce the price by 20,000 yuan. What is this operation?This is definitely an operation to penetrate the mid-size car market.
First of all, compared to the old rival Model 3, this is really not much comparable. In terms of handling and energy consumption, there may be a comparison between the two. However, the luxurious interior and large space, for the comfort of the rough interior and the bottom, this is completely abusive. Not to mention Qualcomm 8295 compared with closed system, LiDAR compared with pure visual intelligent driving, and then ZEEKR 007 is more than 50,000 cheaper. Except for some users who only recognize the Tesla brand, there is really no suspense in this choice.
Compared with Weilai ET5, BYD Han, and Xiaopeng P7, the first brand of ZEEKR is definitely not lost, and the performance is definitely at the ceiling level, and the configuration is also at the first-line level, and then ** is also lower than these. Not to mention the delivery of more than 190,000 units, the world's only record of zero spontaneous combustion of batteries, these "hidden" advantages.
So the most nervous thing now must be Lei Jun, the model released the day before is so explosive from product power to **, how can this battle be fought?
(4) Kung Fu shooting
A while ago, Xiaomi released news that the first model will be sold for 300,000. At that time, Kung Fu Motors felt that it was fake news, and the first model to hit the 300,000-level market was too risky, and there was a high probability that it would first raise expectations, and finally come to a low-key listing to pull a wave of goodwill.
Who would have thought that Extreme Krypton seemed to have predicted Xiaomi's prediction, and directly entered the market with a wave of extreme posture, Xiaomi Su7 is afraid that it will be forced into a corner.