With a growth of $5 billion in 15 months, TikTok has become a non-gaming app "gold eater".
On December 12, according to the application analysis agency DataAccording to the latest report released by AI, Douyin (including the overseas version of TikTok) has become the fifth app (including games) in the world to exceed $10 billion in consumer spending, and the only non-game app to enter the "$10 billion club".
According to the report, TikTok has a transaction volume of $3.8 billion (about 272.) this year8.4 billion yuan), compared with 3.3 billion US dollars in the same period last year, a year-on-year increase of 15%.
Twitter and YouTube are the second apps to approach the $10 billion milestone, but as the end of the year approaches, they lag behind TikTok by $2 to $3 billion. Other apps that have reached this milestone are games, including the $12 billion Candy Crush saga, the $100 million Honor of Kings Monster Marbles, and the $10.2 billion Clash of Clans.
This achievement was cemented in the last quarter of 2023, formalizing TikTok's position as a major player in the global app economy. Notably, Binance's TikTok app reached an impressive milestone of 1 billion monthly active users back in 2021.
Notably, TikTok reached 1 billion monthly active users in 2021 alone. Interestingly, compared to gaming apps, TikTok took longer (79 months) to reach its first billion, while gaming apps are much faster, usually taking 20 months. or less.
But here's the twist: TikTok went on to gain momentum after it launched. It took only 22 months to go from $1 billion to $5 billion, and it took 15 months to soar from $5 billion to $10 billion. Other apps can't keep up with that.
The time from $1 billion to $5 billion, and from $5 billion to $10 billion is significantly shorter than the other four games.
Looking at TikTok's overall revenue**, U.S. consumers are on par with Chinese iOS users. Each contributed about 30 percent, for a total of 60 percent, or about $6 billion. After joint first place, the next major markets are Saudi Arabia in second place, Germany in third place, the United Kingdom in fourth place, and Japan in fifth place. Together, these four countries accounted for about 13% of the in-app purchase revenue.
According to dataAccording to AI, the company expects TikTok's growth to soar further in 2024, with consumer spending expected to reach $15 billion. It seems that TikTok is about to make the world feel the terrifying growth power of this Chinese Internet company.