In the era of great changes, innovating marketing models and strengthening private domain membership marketing have become the common direction of enterprises and stores.
Affiliate marketing can not only bring a stable source of customers to enterprises, but also improve customer loyalty, conversion rate and repurchase rate, tap customer lifetime value, and achieve sustainable profitable growth.
Anti-counterfeiting marketing:
Through **, Jingdong, Pinduoduo and live broadcast e-commerce platform drainage, make good use of practical one-thing-one-code marketing tools to issue coupons for secondary marketing;Consumers can scan anti-counterfeiting, and the prizes can be points, red envelopes and gifts. **Later, you can view the anti-counterfeiting code, killing two birds with one stone. In addition, transfer offline customers to online*** to expand the number of followers.
Giveaway drainage:
Launch freebies (including gifts, coupons, and more) to entice customers into your store and increase brand**, foot traffic, and potential buyers. Gifts need to have certain attractiveness and acquisition conditions, such as sending explosive products, sending brand products that are just needed, and getting gifts requires registered members, inviting friends, and you can also choose to send them on members' birthdays, so that members can feel unique treatment and increase the rate of customers arriving at the store.
Second, the repurchase model
Give customers a reason to consume repeatedly, increase the frequency of consumption, and cultivate customers to form path consumption dependence.
Trial Event:
Let users trust, solve the problem of user distrust of products, and cultivate user Xi habits through user experience, so as to reach product transactions.
Full Reduction**:
It supports two kinds of gameplay, full amount discount and full piece discount, and the full reduction method not only increases the unit price of user shopping, but also increases customer stickiness and improves customer repurchase rate.
3. Stored value mode
Based on the user's stored value behavior on the platform, it binds various consumption preferential scenarios, provides users with different rights and interests, and uses the user's sensitive psychology and sunk cost to stimulate users to repurchase and consume multiple times.
Alliance Card Credits:
After purchase, users can enjoy discounts and discounts on service items within the effective time, and can go to the store for verification and use.
Partner Recharge:
For example, charge 10,000 and get 1,000 free, and at the same time become a partner to do ** recharge activities for the store and increase the cash flow of the store.
Fourth, the upgrade mode
Design the promotion mechanism of customers, with clear hierarchies, and can set shopping upgrade thresholds, recharge upgrade stores, and automatic upgrade modes.
5. Fission mode
The fission mode has the characteristics of low cost, wide propagation range and high conversion rate. It can help merchants to attack accurately, from point to surface, and expand the market.
Building Distribution**:
Due to the difficulty of offline stores and traditional e-commerce to expand customers, the distribution model came into being. The new retail platform can build distribution based on micro-programs and small programs to reach consumers directly. Through secondary distribution fission, it helps the platform to find users behind users and achieve low-cost fission-like continuous growth of users.
Multi-scene reach:
Through the distribution of multiple pages and scenarios, the traffic conversion is improved and the traffic of merchants is maximized.
Group Activities:
The group can complete the fission, increase the number of users, and bring better communication effects to the merchants. Products such as Luckin Coffee and Pinduoduo have done a good job in the group model. In addition to merchant groups, the platform can also attract the attention and participation of friends in the circle of friends through low-cost group marketing activities that form groups independently, and leverage potential customers and achieve customer fission with the help of low-cost social networking.
Relay free order:
The cost of customer acquisition through traditional e-commerce channels is increasing. As a free model of Pinduoduo, the relay free order realizes one-to-many member fission, expands the passenger flow and fan base, and greatly reduces the cost of customer acquisition.
Haggling Event:
Based on WeChat, launch a bargaining activity to achieve drainage and increase the rate of goods.
Sixth, the point mode
Support diversified scenarios to obtain points, and set up a full scenario for members to earn points based on the three dimensions of member stickiness, revitalization, and sharing and new acquisition. From daily check-in to enhance member stickiness, the platform can revitalize users through interactive games and participating in tasksEarn points through referral invitations to promote members to participate in sharing, and attract new users. In the end, users can improve the shopping experience and gain a sense of dignity through the use of points, and for merchants, potential consumption can be triggered through point redemption to improve merchant performance.
7. Dividend model
It can set ** dividends, member dividends, shareholder dividends, etc.
Through the dividend model, we will motivate the best merchants, members and shareholders, so that the activities will change from passive communication to active communication in the past, so that products can change from single store marketing to channel marketing, and customers will change from single consumption in the past to a closed loop of continuous consumption.
8. Shareholder model
Lock in high-end customers, turn users into shareholders, and build a community with a shared future for common development.
Three types of scenarios.
Investment shareholders - solve the capital of opening a store.
Resource-based shareholders - solve the customer expansion channel.
Consumer-oriented shareholders - solve customer orders.
Founded in 2013, Haoyong is a "national high-tech" and "double-soft certification enterprise", and the company adheres to the business mission of "making business better".Take integrity as the bottom line, embrace change, integrate innovation, and pursue excellent products and services;Based on the "Dao Shu" profitable system thinking, it provides enterprises with integrated solutions of mode + operation + system, helping traditional enterprises to digitally transform and apply the Internet more simply to achieve growth.