There is a key word in the new energy vehicle market in 2023: win-win cooperation.
Since the beginning of the year, the cooperation between many new energy vehicle companies has been subversive of cognition.
At the beginning of May, Chang'an and Geely abandoned their previous suspicions and launched strategic cooperation around new energy, intelligence and other industrial ecology.
At the end of May, Tesla's Model Y used BYD's blade battery, opening a precedent for Tesla to use Chinese brand batteries.
In July, Volkswagen spent 5 billion yuan to buy technology from Xpeng, and the two sides signed a strategic technical cooperation agreement, opening the door to cooperation between foreign capital and new forces.
At the end of November, Chang'an and Geely successively joined NIO's battery swap circle of friends, making the battery swap market move from "fighting separately" to "cooperation and collaboration".
Last week, Great Wall launched a roundtable forum on "Jointly Improving the Environmental Testing Level of China's New Energy Vehicles".
The forum invited more than 30 experts from industry authorities, industry, academia, research and development to discuss how to promote the high-quality development and high-quality testing of China's automobiles.
After understanding the winter test turmoil of Chedi, this forum has brought more imagination to the "testing freedom" of the new energy vehicle market.
A subversive war of new energy environmental assessment is quietly starting.
New energy vehicles survive the winter, and the test is also going to be rolled up
Last week, "many car companies questioned the understanding of the car emperor winter test" rushed to the hot search.
The reason is that the "2023 Winter Test of the Chedi" was released, and the pure electric range of a number of hybrid models was tested and ranked in severe cold weather, and the test results aroused questions from many car company executives, calling the test "unprofessional".
Yu Chengdong took the lead in angrily denouncing "unscientific", and car companies such as Great Wall, Geely, and Kia followed up to question "lack of rigor", and this kind of car companies "besieged" the vertical ** situation is really rare.
Understand the essential problem behind the Chedi turmoil is that the perfection of automotive testing standards cannot keep up with the rapid development of China's new energy market.
In 2023, the annual sales of new energy vehicles in China are expected to reach about 9.4 million units, an increase of 36 percent year-on-year compared with 6.88 million units last year6%。
For car companies, behind the rapid growth, product safety is the core of the industry to achieve leapfrogging and transformation, and it is also an important selling point for car companies.
The gold content of the endurance data of new energy vehicles is as important as the fuel consumption and performance of oil vehicles, which can not only see the configuration of a car's battery, but also the strength of a brand.
Therefore, fair and professional testing is a rigid need for new energy vehicle companies, and it is also in line with the future development trend of the industry.
For consumers, the cold test results of new energy vehicles are also an important decision-making basis for choosing and buying a car.
Especially for car owners in northern cities, it is necessary to test the cold resistance, and car owners can choose the most suitable car for themselves according to the test results.
However, at this stage, there is a general lack of unified standards in the industry in the new energy vehicle test, which leads to the use of different test standards by various third-party organizations or **, and the results are not the same, making its fairness, consistency and rigor unable to be guaranteed.
In March this year, the China Consumers Association released the "Investigation Report on the Impact of "Third-Party Evaluation" on Consumer Rights and Interests, and a total of 350 "third-party evaluation" accounts of the China Consumers Association conducted an experiential survey and found that:
93.1% of the "third-party assessments" are suspected of having problems with evaluation standards, among which there are many subjective evaluations that lack evaluation standards;It can be seen that most of the first-class tests lack the participation and supervision of professional institutions, which will greatly reduce the efforts made by many car companies on products.55.7% of the "third-party evaluations" are suspected of having a combination of commercial testing and a model that is difficult to ensure impartiality.
37.2% of consumers reported that the goods purchased through the ** "third-party evaluation" had quality problems;
35.7% of "third-party assessments" are suspected of being false assessments.
From the perspective of industry development and demand, it is the development trend of the new energy vehicle field to jointly build scientific and reasonable evaluation standards.
To solve the real pain points, the forum released two ruthless tricks
The formulation of standards and rules is not a single tactical action, but needs to be led by enterprises and the wisdom of the whole industry to jointly solve the pain points and problems existing in the environmental testing of new energy vehicles.
How to find the most applicable, replicable and efficient way to break the game? Experts from various industries in this forum focused on two keywords.
The first keyword: fairness and comprehensiveness
The core of the test is objectivity and impartiality, and the core of objectivity and impartiality is professionalism and rigor.
The slightest lack of rigor in the test will lead to an incorrect evaluation of a product, or even omissions in small details, which will make an evaluation program with a rich evaluation system lose its due value. At the same time, unobjective, unfair and unscientific results will also damage the business reputation of operators and undermine the business environment of fair competition.
In this regard, Mu Feng, President of Great Wall Motors, gave suggestions: "In a high-quality market and a first-class environment, it is necessary for industry organizations, first-class friends and Chinese car companies to create and build together." ”
Mu Feng, President of Great Wall Motors.
The forum united more than 10 experts and scholars from the Society of Automotive Engineers of China, China Automotive Research Institute, China Merchants Automobile Research Institute, China Automotive Center, Tianjian Center, Changchun Center, Tianjin University and more than 10 industry leaders, from the new energy industry, experts and scholars, authoritative experts, evaluation experts and other perspectives, in order to create a fair and comprehensive evaluation environment.
As for how to build a fair and just test standard and test system, the view of the Society of Automotive Engineers of China is representative enough: **The evaluation standard should follow the principle of science and rigor in order to obtain valuable results.
After all, a high-quality environment is an important driving force to promote the high-quality development of Chinese automobiles.
The second keyword: extreme professionalism
At the meeting, Mu Feng said that high-quality development is not a zero-sum game, not a life and death, but a return to the essence of car manufacturing.
The essence of car building isManagement of complexity.
In the environmental test of new energy vehicles, it is necessary to start from the complex products and user pain points, and give professional and effective solutions.
At the forum, the Great Wall led experts from all walks of life, not only gave seven proposals in terms of guidelines and policies, but also called on peers to help third parties and implement detailed and professional evaluation capabilities as soon as possible.
For example, in response to the pain points of inconsistent evaluation standards, Great Wall Motors took the lead in opening up test resources for the company, supporting friends to develop and carry out more test projects from professional perspectives on this platform, and fully promoting the creation of high-quality content.
Not only that, Great Wall Motors will also open the corresponding test resources in the summer test next year to improve the scientificity and rigor of the summer test. It also calls on peers to open up testing resources, provide test vehicles, and promote the early introduction of more professional and rigorous environmental testing standards for new energy vehicles.
The core of the whole forum is as Mu Feng said, openness and win-win results are the global human consensus to promote high-quality development.
Only when professional things are done to the extreme can we have the confidence to subvert
At present, the general environment is still severe, and the establishment of new energy vehicle testing environment standards is bound to be a protracted battle.
The strategic significance of the forum is not only as simple as innovation and exchange, but also a flare gun, marking a growth path and mental entrance.
For the industry, the conference put forward a lot of practical solutions, so that everyone has more confidence in the future development of the new energy evaluation environment.
As a representative of China's leading car companies, Great Wall Motors has 33 years of experience in car manufacturing, and their testing standards are a set of world-leading professional automotive testing systems accumulated by combining national standards, global standards, and enterprise standards.
This system can focus on the core performance of the whole vehicle and meet the most stringent global standard verification system, involving energy consumption, power, handling stability, charging, cabin climate and environmental applicability, etc., which is suitable for the actual car environment of global users. It can not only build a standard framework for environmental testing of new energy vehicles in the city with 211 test standards, covering conventional environmental tests, but also simulate the global extreme temperature and cold evaluation environment, passing 56 test subjects and 21 hard-core test equipment, covering extreme heat, extreme cold, high temperature and humidity and high altitude and other extreme environment testing and verification, with the leading domestic full-environment testing and verification capabilities, which can ensure the design quality of vehicle products and achieve high-quality product delivery.
In the future, the professional test platform of the enterprise coupled with the credibility of the third party can make the test content more credible, and it can also become another weighty and valuable evaluation means in addition to the car companies themselves and scientific research institutions, and truly promote the development of the automotive industry.
For car companies, the Great Wall plays a leading role, creating imagination space for more car companies to jointly build standards in the future.
A reasonable range test process should control all variables except for the vehicle under test and the test indicators.
Taking the EPA range test, which is recognized as the closest to the actual range number in the United States, as an example, in order to find out how the battery life of a car is, the EPA divides the test process into four parts, which are urban conditions, high-speed conditions, high-temperature conditions and low-temperature conditions.
No matter what kind of car, as long as it is doing the same test, then its speed, acceleration and deceleration amplitude, test time, and test mileage are completely consistent, the time is accurate to the second, the speed is accurate to one decimal place, and the mileage is accurate to 10 meters.
If you want China's new energy vehicles to improve their status in the world, it is the common responsibility and obligation of Chinese auto companies to jointly call for standards and create a high-quality environment.
As the big brother of car companies, Great Wall does not join the melee when the industry is faced with common problems, but responds quickly and has the courage to take responsibility, which is behind thisThe spirit of the leader of the Great Wall.
Great Wall is the first to open all its professional test sites, professional testing tools, professional testing talents and professional testing subjects, which can provide the best test platform for new energy vehicle testing as quickly and effectively as possible, and create the most fair, just, professional and rigorous testing environment.
The forum called on more peers to reshape the high standards of Chinese automobiles, strictly control the quality of Chinese automobiles, and pave the way for Chinese auto brands to go overseas for evaluation and certification.
For the new energy market, the interaction of practitioners across the country and even around the world supports the country to "build a foreign-related legal system and capacity that is compatible with the requirements of high-quality development and high-level opening-up", and it is also the confidence for China's new energy vehicles to enter the international market in the future.
The high-quality development of automobiles is not a 100-meter sprint, but a long-distance marathon. Speed is important, but quality is even more important, which requires the long-term joint efforts of many parties, including enterprises and professional institutions.
Conclusion:
Rome wasn't built in a day, and to capitalize on this trend, you need to be forward-looking.
In the past few decades, Great Wall has long grasped the trend of unifying environmental standards for evaluation, and has accumulated technical strength to integrate industry resources through this forum, so that China's new energy vehicle environmental testing can be carried out to the world with higher standards, continue to promote the high-quality development of China's automobile industry, and make Chinese auto brands more globally competitive.
From this point of view, the impact of the initiatives and directions discussed at the conference on the entire industry is world-class.
On the premise of consolidating their own strength, contributing to the industry is the most important thing for large factories to do.
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