I don't know if it's because it's too ugly, everyone doesn't like the logo of domestic cars very much. What BYD, BAIC, FAW, Great Wall, Jili, these brands have been scolded bloody, shouting at every turn to change the trademark. Generally speaking, car manufacturers will release their trademarks at auto shows or other important occasions, but at the Beijing Auto Show, these car brands were not replaced, but Zotye was listed.
Anyone who knows more about Zotye will find that the Zotye logo is a "Z" with a smooth square in the middle. The advantage is that it is simple and easy to understand. The only thing that's not so good is that it's ordinary, the letter "z" is thick and thick, and it doesn't look high-end at all.
Perhaps recognizing this, Zotye has not yet dared to use the logo on its "high-end models". The Zotye SR9, known as the "Oriental Porsche", removed the "Z" logo and replaced it with the English logo "Zotye".
Although it is still a "z" and a square, the ends of the "z" and the border are stretched together and then flattened to give it a textured look. It can be seen that although Zotye's logo designer is lazy, he is not a principled person. However, this is too embarrassing, isn't this the logo of Opel?
After talking about Zotye, Feng Yu introduced the logo of Changan Auchan to everyone. The Auchan brand is a continuation of the old logo of Chang'an. Recently, Changan Auchan wanted to change its old ways, so it launched its own new trademark logo. The logo has a modern feel and is said to be inspired by an eagle with its wings outstretched.